Mogura VR Begins Accepting Pre-orders for Market Report "Smart Glasses: Current Status and Outlook for ToC and ToB Markets"

MyDearest Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Kento Kishigami), which supports XR and metaverse initiatives across the board, from entertainment to full-fledged business solutions, will release the paid research report "Mogura Market Report: Smart Glasses: Current Status and Outlook for ToC and ToB Markets" on July 14, 2026 (scheduled). This report comprehensively examines the latest trends and the actual situation of users and corporations in the smart glasses market, published on Mogura VR, the company's leading XR/metaverse specialized media platform. Pre-orders have begun today on the dedicated page.

The smart glasses market has seen a surge in user interest in recent years with the launch of many new products in the global market, such as "Ray-Ban Meta" and "Even G2." Starting in 2026, Japan will also see a succession of new product releases, with rapid increases in information access, including social media and search queries, indicating a growing information need and the market's progression into a full-fledged adoption phase.

Mogura VR has operated a media platform specializing in the virtual domain, including smart glasses, for 12 years. From 2025 to 2026, we have observed a significant increase in access to the "smart glasses" category, sensing high interest from both general users and corporations.

While macro data such as market size and sales figures are already estimated by research firms. However, what are the needs that constitute this market for general users and corporations, respectively? And where is this smart glasses market heading in the future? When considering strategies for a new growth market, information that goes beyond desk research and provides a tangible feel is crucial.

This report provides data and insights collected by Mogura VR to capture this significant shift in the market with high resolution.

1 Analysis of reader behavior using media access logs

2 Original survey on awareness targeting general users and corporations

Furthermore, we introduce domestic and international use cases for smart glasses, compiling in-depth primary information that will be useful for future smart glass-related new business development and strategies into a single volume.

Four Strengths Unique to This Report!

1. Behavioral Analysis Unique to a Specialized Media Outlet

Extracts business user behavior through unique segmentation. Visualizes the real interests of business users from web behavior logs, such as research trends showing over 6 to 8 minutes of in-depth reading for articles on specific themes directly related to practical work.

2. Original Questionnaire and Cross-Tabulation Capturing the True Intentions of General Users and Corporations

Aggregated raw voices directly linked to market development, such as the real gap between the desired price range of non-purchasers and market prices, and the satisfaction and dissatisfaction of heavy users who have already purchased devices out-of-pocket.

Analyzes market premonitions invisible through simple tabulation by cross-tabulating user functional needs that change with price ranges, and the wave of replacement demand from current AR glasses (video viewing, screen expansion) users to AI glasses (translation, assistant functions) they are targeting next.

3. Market Analysis One Step Ahead of Public Information, Based on 12 Years of Frontline Reporting

Unique insights from a specialized media outlet that has built relationships through dialogue with industry players over 12 years are continuously reflected in this report. Analysis is based on experience touching various cutting-edge devices, including smart glasses (Note: Individual company comments are not included).

4. Actual Domestic and International Utilization in Real Business Settings

Introduces domestic and international industrial device utilization examples (e.g., Toyoda Gosei Higashi Nihon, Volkswagen Group UK) that have already been implemented and achieved concrete results such as zero product defects and a 93% improvement in repair efficiency.

5. Original Analysis Based on the Above

Strategic recommendations directly linked to new business development and marketing strategies. Based on the true intentions of users and market gaps revealed from survey results and behavioral logs, we consider specific strategic approaches that companies should take.

This article selectively releases key data and analysis highlights that prove the significant market shift, chosen from the vast primary information condensed in the main body of the report. First, we will unravel how user interest is currently changing through the trend of search queries.

Key Topics in the Smart Glasses Market Revealed by This Survey

1. Remarkable Reading Tendency Among Business Professionals: Scrutiny Focused on Practical Implementation, Not Just Hype

GA4 analysis, narrowed down to business professionals through unique segmentation combining multiple conditions such as access environment and time of day, revealed research behavior distinct from the general public. Interest is concentrated on summary articles covering the specifications of the latest domestically available models and in-depth interview articles exploring concrete practical application concepts by domestic manufacturers, rather than early news generating buzz overseas. Specific articles on themes such as smart glass demonstration experiments and real-time translation field tests are read for a very long time by business professionals, exceeding 6 to 8 minutes compared to other articles. It is thought that they are reading while imagining actual operational scenarios, rather than skimming.

2. Latent Needs of General Users: Gap in Budget Expectations of Non-Owners and Demand for AI Glasses from Owners

In a survey of general users regarding smart glass usage (n=132), over half of non-purchasers desire a purchase price of less than 50,000 yen. However, there is a clear gap between this and the actual market prices of AR glasses (around 60,000 yen and up) and AI glasses (around 80,000 yen and up) which are currently mainstream.

On the other hand, owners of smart glasses are very active, with over 60% of purchasers positively considering the additional purchase of new smart glasses. Furthermore, cross-tabulation revealed that current users who mainly use AR glasses functions such as video viewing and display expansion are listing AI glasses functions such as AI assistants, navigation, and translation as the top desired features for their next device. AI glasses functions were also highly ranked among non-purchasers' responses to "functions they want to try." Thus, the fact that user interest is gathering around AI glasses functions is a sign that cannot be overlooked when considering future product development and marketing strategies.

3. True Intentions of Corporate Use: Vision Correction and Battery Limitations

In a survey of corporations regarding smart glass adoption (n=42), while many companies are not yet adopting or are gathering information, a common hurdle identified is the issue of employee vision correction. Among non-adopting companies, the most common response was that lens-exchange type models, requiring the purchase of a unit for each person needing prescription lenses, are unacceptable, with 75% of large corporations responding negatively. Conversely, lens-attachment types that can be shared and used by multiple people, and built-in adjustment types with dials, received significant support. The cost for multi-user operation appears to be a major turning point for widespread adoption. Furthermore, demands for battery life are extremely strong. Over half of respondents desire a battery life of 8 hours or more per charge. This is a requirement based on the premise of covering a full work shift without interrupting operations and integrating into daily work, reflecting the true intentions from the field.

Report Structure

Chapter 1: Classification of Smart Glasses

1-1. What are Smart Glasses?

1-2. What are AI Glasses?

1-3. What are AR Glasses?

1-4. Specification Comparison Table

Chapter 2: Analysis of Smart Glass Interest and Search Trends

2-1. Evolution of Interest in Smart Glasses as Seen in Search Queries

2-2. User Focus Points Read from Co-occurring Keywords

Chapter 3: Analysis of Individual Interest and Behavior Towards Smart Glasses

3-1. Mogura VR Reader Profile

3-2. Analysis of Business Segment (ToB) Interest from Behavioral Characteristics

3-3. Analysis of General User Segment (ToC) Interest from Behavioral Characteristics

3-4. Reaction to New Product and Domestic Rollout Articles

Chapter 4: Actual Consumer Purchasing Behavior for Smart Glasses

4-1. Smart Glass Ownership Status

4-2. Non-Purchaser Responses: Simple Tabulation

4-3. Non-Purchaser Responses: Cross-Tabulation

4-4. Purchaser Responses: Simple Tabulation

4-5. Purchaser Responses: Cross-Tabulation

Chapter 5: Status of Corporate Use of Smart Glasses

5-1. Adoption Status

5-2. Adopted: Simple Tabulation

5-3. Adopted: Cross-Tabulation

5-4. Not Adopted/Unknown: Simple Tabulation

5-5. Not Adopted/Unknown: Cross-Tabulation

Chapter 6: Domestic and International Use Cases for Smart Glasses

6-1. Domestic Use Cases

6-2. International Use Cases

Chapter 7: Overall Assessment

Some notations and the structure may be updated before sales to reflect the latest trends. Please be aware of this in advance.

Report Overview & Pre-order Information

This report is currently available for pre-order at an early bird discount price. Corporate representatives who wish to utilize the latest market data for their internal strategies, product development, or approval processes are invited to apply via the sales page URL below.

Report Title: Mogura Market Report: Smart Glasses: Current Status and Outlook for ToC and ToB Markets

Pre-order Start Date: June 30, 2026, 5:00 PM

Sales Start Date: July 14, 2026, 10:00 AM (scheduled)

Delivery Format: PDF, A4 / Approx. 80 pages (download link to be sent via email)

Sales Page URL: https://moguravrstore.com/product.php?id=93

Sales Prices and Plans

Early Bird Price (Limited Use within One Business Site): 98,000 yen *Pre-order exclusive price

Early Bird Price (Joint Use within Corporation): 196,000 yen *Pre-order exclusive price

Standard Price (Limited Use within One Business Site): 128,000 yen

Standard Price (Joint Use within Corporation): 256,000 yen

Special Plan (Joint Use within Corporation Only): 400,000 yen

*In addition to the PDF, Kenta Kubota, Editor-in-Chief of Mogura VR and the person in charge of this research report, will visit your company for a 2-hour briefing and Q&A session. Online or hybrid sessions are also possible.

All prices are exclusive of tax.

Agreement to the sales terms and conditions is required when purchasing this report.

The early bird price is scheduled to be accepted until "July 14, 2026, 9:59 AM" before the sales start.

Usage Scope (Excerpt from Sales Terms and Conditions)

Limited Use within One Business Site

- May only be used within one business site of the purchasing corporation (or the actual user corporation if purchased through a separate corporation such as a group purchasing company).

- "Within one business site" refers to a location where economic activities are conducted under a single management entity. In cases where only certain functions of the management entity are handled, such as group purchasing companies, they will be considered integrated with the parent company.

- Registration and viewing on a shared network are permitted within the above usage scope.

Joint Use within Corporation

- May only be used within the purchasing corporation (or the actual user corporation if purchased through a separate corporation such as a group purchasing company).

- "Within the corporation" refers to multiple business sites within Japan of the said corporation; overseas business sites are not included.

- Registration and viewing on a shared network are permitted within the above usage scope.

[About MyDearest Inc.]

MyDearest Inc. is a company that provides solutions utilizing virtual domains such as XR and metaverse, with strengths in developing VR games that have achieved global hits, such as "Clover Climber" and "The Exit VR." In January 2026, it merged with Mogura Inc., which operates Mogura VR, Japan's largest specialized media outlet, and the industry conference XR Kaigi. In addition to entertainment, the company supports the entire virtual domain, including VR/AR, VRChat, Roblox, VTubers, physical AI, and smart glasses. As a "comprehensive trading company for XR and metaverse," it provides end-to-end support from strategy planning, concept development, and production to PR and operation, starting with research and consulting by Japan's leading experts.

Mogura VR: https://www.moguravr.com/

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