"Family Memories Glow at Night" Flower Light Brand "MyDear." Plans Luminous Flower Arrangement Classes for Parents and Children

MyDear. is a specialized brand of glowing flower gifts founded in 2018.

We propose a new form of flower gift that lights up non-withering flowers with a warm glow, gently illuminating the hearts of both the giver and the receiver. For this year's April Dream, we are sharing our dream of expanding the experience of turning family memories into tangible forms by holding "Luminous Flower Arrangement Classes" that parents and children can enjoy together.

There are three reasons why we made this project our dream.

1. To spread classes nationwide where children can nurture their creativity through "glowing flowers."

2. To increase the number of "Mom Teachers" nationwide through glowing flower classes.

3. To create "glowing flower classes" where local parents and children can gather.

Even now, individual florists actively conduct flower workshops.

We strongly empathize with the idea that having out-of-school experiences for children and doing activities as parent and child is wonderful.

Furthermore, MyDear.'s vision is for children and parents to experience communication and creativity as something even more special.

To achieve this, what makes our classes different from ordinary flower classes?

It is exactly our original product, the "glowing flower."

By holding classes using glowing flowers during the evening, for instance, if children succeed in the experience of seeing their own arrangements simultaneously glowing brightly in the dark, it will surely become a special memory for them.

We envision a world where we can communicate with children through systems that meet the needs of regions and customers, such as offering night classes,

fostering children's creativity and connections, and becoming a new, enjoyable place for them to belong.

Moreover, this "Luminous Flower Class" is not just for parents and children.

MyDear. aims to create a system where "Mom Teachers" acting as instructors
can hold classes in their respective local areas
by collaborating with flower artists nationwide.

　

Even while raising children,
they can utilize their passions and strengths,
and do work that brings joy to others.

We hope that luminous flower classes will spread
as one such new style of working.

We will also provide guidance on how to obtain qualifications and the know-how to become a teacher for those who do not have a flower arrangement certification or experience.

A time where parents and children gather in each region, where children express themselves freely,
and where adults' hearts are also moved alongside them.

By having the "glowing flower" at the center of this,
we believe an unprecedented, special experience will be born.

The brand name MyDear.

carries the meanings of
"To my dear"
and "My favorite."

True to these words, we want our flowers to convey feelings to important people, while simultaneously being a presence that gently stays close to one's own heart.

MyDear.'s dream is

To create a society where family memories continue to glow in everyday life through glowing flowers.

And,

for children's creativity to be nurtured,
for parent-child communication to deepen,
and for warm connections to be born in local communities.

We aim for a future where glowing flowers spread not just as interior decorations or gifts, but as

a presence that preserves "experiences" and "memories."

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<Regarding the Recruitment of Instructors>

 

For this project,

 

we plan to recruit instructors who resonate with the sentiment of

 

"Wanting to create someone's memories through glowing flowers."

 

The target audience includes:

・Florists who hold artificial flower arrangement certifications

(We can also offer certification lessons at our company)

・Those interested in managing classes

・Those interested in activities aimed at children and parents
We assume collaboration with people nationwide.

 

By having MyDear. provide the materials and concepts,
and having instructors hold classes in their respective regions,

 

we want to expand this as an activity that can be continued
comfortably at one's own pace.

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Company Information: MyDear Inc.

Brand name: MyDear.
Business description: Planning and sales of flower lights

Flower Light Overview:

・Handcrafted individually by overseas artisans in a factory

・Patent pending, trademark registered

・Loved by celebrities, featured in media including TV, radio, and newspapers

・History of pop-up sales at department stores and commercial facilities

Representative: Chihiro Endo

・Single mother of two

・Blessed with a child at 19, attended vocational school at 25, and launched a specialized flower light store at 29