Menopause-specialized online medical platform 'MYLILY' starts providing services through TOPPAN's 'Watashi no Ondo'

My Fit Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Manami Yamada; hereinafter 'My Fit') is pleased to announce that its menopause-specialized online medical platform 'MYLILY' has started providing services through 'Watashi no Ondo', a healthcare IoT service of TOPPAN Inc. (Headquarters: Bunkyo-ku, Tokyo; Representative Director and President: Haruhiko Noguchi; hereinafter 'TOPPAN'), a group company of TOPPAN Holdings.

Users of 'Watashi no Ondo' can now use MYLILY's insurance-covered online medical consultation service via the app, allowing them to easily consult with ob-gyn specialists about menopause-related concerns.

Background of MYLILY Introduction

TOPPAN's 'Watashi no Ondo' is a healthcare IoT service that measures women's unique high-temperature/low-temperature rhythm during sleep and automatically syncs with a smartphone app to easily track measurement data and cycle predictions. In addition to individual use, it is also offered as a corporate femtech service 'Watashi New Discovery Program', combining 'behavioral change training' and 'online medical consultation services' to support women's health issues from current status understanding to behavioral improvement in an integrated manner.

On the other hand, many women suffering from menopausal symptoms face issues such as 'not knowing where to consult' or 'being too busy to visit a clinic'. According to a survey by the Ministry of Economy, Trade and Industry, the total economic loss to society due to women-specific health issues amounts to approximately 3.4 trillion yen annually, making appropriate response to menopausal symptoms an important social issue.

By adopting MYLILY in addition to the existing online medical consultation services available through 'Watashi no Ondo', the support scope expands to cover menstrual symptoms, pediatric consultations, and now menopausal symptoms as well. Users can not only reduce the time barrier of hospital visits through online access but also enable early detection of menopausal symptoms and access to appropriate medical care.

About MYLILY Service

MYLILY is an insurance-covered menopause-specialized online medical platform with the philosophy 'The way you spend menopause can be changed.' It supports women approaching menopause to live their own way. With just a smartphone, users can receive online consultations from ob-gyn specialists anytime, anywhere.

From reservation to prescription, everything is completed via LINE, and consultations with female ob-gyn doctors who are well-versed in menopause are available until 10 PM on weekdays and weekends.

Same-day reservation and consultation are possible. Prescription medications are delivered to the mailbox as early as the next day. Since April 2026, the platform has evolved to comprehensively address diverse health issues of menopausal women, including pre-menopause, menstrual management, beauty, weight gain/fat burning care, and sexual health (*1), in addition to menopause disorder treatment.

Service site: https://mylily.jp/

*1) Beauty, weight gain/fat burning care, and sexual health may be subject to self-pay treatment depending on the consultation content.

[Features]

Online consultations with specialists

35 female ob-gyn specialists are available from 10:00 to 22:00, allowing busy individuals to receive consultations even after work.

15-minute personalized dialogue

Each 15-minute thorough consultation includes comprehensive counseling covering lifestyle habits and psychological aspects underlying symptoms.

Diverse treatment options including Kampo and HRT

Treatment plans tailored to individual symptoms and preferences include Kampo therapy, hormone replacement therapy (HRT), and supplement suggestions.

Continuous support via LINE

A system is in place for consultation via LINE anytime, anywhere, allowing easy follow-up after treatment.

Insurance-covered consultations

Treatment for menopause disorder is covered by insurance, enabling cost-effective care. Initial consultation fees and follow-up fees are within insurance coverage, ensuring peace of mind for continuous visits.

Comments

Mr. Nariaki Nawa, General Manager of Life Design Business Development Department, Business Innovation Center, Secure DX Business Division, Information Solutions BU, TOPPAN Inc.:

'TOPPAN has been providing an environment where women can easily track daily physical changes and improve well-being through 'Watashi no Ondo'. We find it significant that the collaboration with MYLILY expands support from menstrual and fertility areas to menopausal women. With only about 0.4% of doctors being menopause specialists, we expect the partnership with My Fit to contribute to solving social issues.'

Manami Yamada, Representative Director of My Fit Inc.:

'We are honored to provide MYLILY services through TOPPAN's 'Watashi no Ondo'. By enabling users who track daily physical changes via 'Watashi no Ondo' to consult specialists online when they notice concerning symptoms, we believe we can reduce the barrier of hospital visits for those suffering from menopause and improve access to appropriate medical care. We hope many people realize that the way they spend menopause can be changed.'

Future Development

My Fit will continue to improve access to menopausal care through MYLILY. We aim to expand collaborations with healthcare services like 'Watashi no Ondo' and create a society where women suffering from menopause can easily access appropriate medical care.

<About My Fit Inc.>

My Fit Inc. is committed to the vision of 'creating a society where health is not postponed' and challenges itself daily. The company focuses on developing and providing the menopause-specialized online medical platform 'MYLILY', supporting DX and administrative tasks for partner medical institutions, and aiming to improve experiences in menopausal care through technology. By lowering the barrier to access for menopause-related symptoms, the company contributes to shortening untreated periods and enabling early detection and timely medical intervention. It supports women's QOL improvement and productivity maintenance of the working generation, changing how menopause is spent so that everyone can make their own choices.

Awards: Forbes Next IMPACT 30 2026, Forbes Next 100 2025, Keizaikai Golden Pitch 2024 Judge's Special Award, IMPACT STARTUP PITCH Sumitomo Mitsui Financial Group Award, etc.

Company Name: My Fit Inc.

Representative: Representative Director Manami Yamada

Location: 2F Ginza Otake Bid., 1-22-11 Ginza, Chuo-ku, Tokyo 104-0061

Established: March 2021

Corporate site: https://my-fit.co/

Service site: https://mylily.jp/