[Mother's Day] "That parent-child conflict might be due to female hormones?" MYLILY releases a message promoting reconciliation between menopausal mothers and their teenage children on Mother's Day
MYLILY, an online medical service specializing in menopause, is launching a Mother's Day campaign to promote mutual understanding between mothers in menopause and their teenage children. The initiative aims to raise awareness that hormonal fluctuations might be the cause of parent-child conflicts, fostering a society where not only gratitude but also physical and mental well-being are considered.
📋 Article Processing Timeline
- 📰 Published: May 9, 2026 at 00:32
- 🔍 Collected: May 8, 2026 at 16:01
- 🤖 AI Analyzed: May 8, 2026 at 20:31 (4h 29m after Collected)
My Fit Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director: Mana Yamada), which operates the online medical service "MYLILY" specializing in menopause, will release a message on this year's Mother's Day (May 10, 2026) to provide an opportunity for mutual understanding regarding the estrangement between parents and children that occurs during the "two hormonal periods" of menopause and puberty.
The physical and mental changes experienced by mothers in menopause and their teenage children—conflicts that cannot be overcome by mere words of gratitude like "Thank you always"—are often rooted in significant fluctuations in female hormones. Starting from Mother's Day, we propose creating opportunities for parents and children to deepen mutual understanding by recognizing that these daily misunderstandings might be due to hormonal changes.
■ Background of the Project: "Puberty and Menopause Overlap in the Same Home" – Promoting Mutual Understanding within the Family by Knowing Each Other's "Now" on Mother's Day
"Menopause," when mothers' female hormones rapidly decrease, and "puberty," when children's female hormones rapidly increase, often overlap chronologically. This overlap of "periods of drastic hormonal changes" significantly impacts the physical and mental well-being of both parents and children. Not only does it increase family conflicts, but it can also hinder each other's mental health and overall well-being.
A national survey* conducted by the National Center for Child Health and Development (targeting children aged 10-16 and their guardians) revealed that among mothers not receiving treatment for menopausal symptoms, the more severe their symptoms, the more difficulty they experienced in interacting with their pubescent children. Furthermore, in such environments, children themselves were more prone to feelings of loneliness, anxiety, and depression, with a more pronounced tendency towards internet addiction.
Focusing on this fact, our company will disseminate the message: "The reason parents and children clashed might be that their misunderstandings occurred due to significant hormonal fluctuations affecting both." Through Mother's Day, an "opportunity to express gratitude to mothers," we aim to create a society where, beyond just gratitude, family conflicts are not left unresolved, and parents and children can deepen mutual understanding of each other's physical and mental states, thereby improving their relationships.
This is the sentiment behind the release of this awareness message.
*Deterioration of children's mental health in households with mothers experiencing menopausal symptoms ~Less than 10% of women with moderate or severe menopausal symptoms seek medical attention~ https://www.ncchd.go.jp/press/2026/0122.html
■ Project Overview: Towards a Mother's Day that resolves parent-child misunderstandings – "That 'I'm sorry' might be due to hormones."
In conjunction with this year's Mother's Day (May 10), visuals and messages themed "Families where puberty and menopause, two hormonal periods, overlap" will be released on the official X.
At the center of the key visual are the words "Always sorry, and always thank you." Tapping each image will display messages on the left and right, depicting the "true feelings of parents and children that they thought but couldn't say" in monologues from both the pubescent child and the menopausal mother.
By visualizing what was happening in the hearts and bodies of both parents and children side-by-side, the composition allows for a sudden realization that the misunderstandings of that day "might have been due to fluctuations in female hormones."
The specification allows users to read "the true feelings of parents and children that they thought but couldn't say" by tapping and opening the posted image.
On Mother's Day, we will send a message that encourages mothers and children to care about each other's physical condition. We aim for conversations like "Actually, we were both going through a tough time" to emerge, in addition to "Thank you always, Mom," fostering mutual understanding.
Through actions that lead to the realization that there is a third party, female hormones, in addition to the two individuals, parents and children, we hope to increase opportunities for open discussion about hormonal imbalances and their impact on health during menopause and puberty, not just within families but across society.
Official X: https://x.com/MYLILY_official
■ Our Vision for This Project
Through this Mother's Day timing, our company has put its wishes into this project:
・To shift menopause from "an individual problem" to "something understood by family, society, and everyone."
・To encourage actions that care for physical and emotional well-being, in addition to words of gratitude.
Misunderstandings between menopause and puberty can leave small scars in the hearts of families for a long time, such as "I can't forget what Mom (or child) said at that time" or "I wish I had been kinder to my child (or Mom) back then."
Hormonal fluctuations affect not only women but also children during their growth period, partners, and everyone at some stage of life. However, even within that, there are still many challenges.
The physical and mental changes experienced by mothers in menopause and their teenage children—conflicts that cannot be overcome by mere words of gratitude like "Thank you always"—are often rooted in significant fluctuations in female hormones. Starting from Mother's Day, we propose creating opportunities for parents and children to deepen mutual understanding by recognizing that these daily misunderstandings might be due to hormonal changes.
■ Background of the Project: "Puberty and Menopause Overlap in the Same Home" – Promoting Mutual Understanding within the Family by Knowing Each Other's "Now" on Mother's Day
"Menopause," when mothers' female hormones rapidly decrease, and "puberty," when children's female hormones rapidly increase, often overlap chronologically. This overlap of "periods of drastic hormonal changes" significantly impacts the physical and mental well-being of both parents and children. Not only does it increase family conflicts, but it can also hinder each other's mental health and overall well-being.
A national survey* conducted by the National Center for Child Health and Development (targeting children aged 10-16 and their guardians) revealed that among mothers not receiving treatment for menopausal symptoms, the more severe their symptoms, the more difficulty they experienced in interacting with their pubescent children. Furthermore, in such environments, children themselves were more prone to feelings of loneliness, anxiety, and depression, with a more pronounced tendency towards internet addiction.
Focusing on this fact, our company will disseminate the message: "The reason parents and children clashed might be that their misunderstandings occurred due to significant hormonal fluctuations affecting both." Through Mother's Day, an "opportunity to express gratitude to mothers," we aim to create a society where, beyond just gratitude, family conflicts are not left unresolved, and parents and children can deepen mutual understanding of each other's physical and mental states, thereby improving their relationships.
This is the sentiment behind the release of this awareness message.
*Deterioration of children's mental health in households with mothers experiencing menopausal symptoms ~Less than 10% of women with moderate or severe menopausal symptoms seek medical attention~ https://www.ncchd.go.jp/press/2026/0122.html
■ Project Overview: Towards a Mother's Day that resolves parent-child misunderstandings – "That 'I'm sorry' might be due to hormones."
In conjunction with this year's Mother's Day (May 10), visuals and messages themed "Families where puberty and menopause, two hormonal periods, overlap" will be released on the official X.
At the center of the key visual are the words "Always sorry, and always thank you." Tapping each image will display messages on the left and right, depicting the "true feelings of parents and children that they thought but couldn't say" in monologues from both the pubescent child and the menopausal mother.
By visualizing what was happening in the hearts and bodies of both parents and children side-by-side, the composition allows for a sudden realization that the misunderstandings of that day "might have been due to fluctuations in female hormones."
The specification allows users to read "the true feelings of parents and children that they thought but couldn't say" by tapping and opening the posted image.
On Mother's Day, we will send a message that encourages mothers and children to care about each other's physical condition. We aim for conversations like "Actually, we were both going through a tough time" to emerge, in addition to "Thank you always, Mom," fostering mutual understanding.
Through actions that lead to the realization that there is a third party, female hormones, in addition to the two individuals, parents and children, we hope to increase opportunities for open discussion about hormonal imbalances and their impact on health during menopause and puberty, not just within families but across society.
Official X: https://x.com/MYLILY_official
■ Our Vision for This Project
Through this Mother's Day timing, our company has put its wishes into this project:
・To shift menopause from "an individual problem" to "something understood by family, society, and everyone."
・To encourage actions that care for physical and emotional well-being, in addition to words of gratitude.
Misunderstandings between menopause and puberty can leave small scars in the hearts of families for a long time, such as "I can't forget what Mom (or child) said at that time" or "I wish I had been kinder to my child (or Mom) back then."
Hormonal fluctuations affect not only women but also children during their growth period, partners, and everyone at some stage of life. However, even within that, there are still many challenges.