From Treatment of Menopausal "Disorders" to Total Care for the Menopausal "Generation". MYLILY Expands Clinical Areas to 6 Domains.

MYLILY (My Fit Inc.), which develops and operates the menopause-specialized online medical consultation platform “MYLILY,” has expanded its clinical services. Previously, it primarily offered consultation services focused on treating menopausal disorders through affiliated medical institutions. Today, we are announcing the addition of five new domains, including pre-menopausal fluctuations, menstrual changes, intimate area discomfort, skin and hair aging, and weight gain, bringing the total to six domains.

The platform will evolve into a consultation platform that meets the wide range of needs of women in the menopausal generation, from treating menopausal disorders to daily consultations.

This service expansion follows the brand renewal announced on April 2, 2026 (new concept “Golden Hour”), embodying My Fit's philosophy of “How you experience menopause can be changed” through concrete medical consultation menus.

Background of Service Expansion

The population of women aged 40 and above in Japan is approximately 38 million.

Menopausal symptoms are said to number over 200 types. In addition to widely known symptoms such as hot flashes and flushes, many issues that appear to be “problems unrelated to menopause,” such as insomnia, menstrual changes, PMS, weight gain, skin and hair aging, and intimate area discomfort, are now understood to be menopausal symptoms caused by hormonal imbalances. However, the connection between these symptoms and menopause itself is not widely recognized, and appropriate consultation channels are unclear. As a result, many women have endured symptoms, believing them to be “due to age” or “unavoidable,” or have neglected their discomfort, unsure of how to cope, or have had to rely on over-the-counter drugs and self-care.

Since its launch, MYLILY has focused on lowering barriers to medical consultation for menopause. During this time, we have received numerous voices from users expressing a wide range of concerns, such as “I can't tell if this is a menopausal symptom myself,” “I thought I shouldn't consult unless my symptoms were severe,” and “I didn't know where to consult about discomfort stemming from hormonal fluctuations.” This service expansion is an initiative to respond to the voices of each of these users*1.

Expanding Clinical Areas

With this expansion, MYLILY will address a wide range of everyday discomforts experienced by women in the menopausal generation across the following six areas. You can use the service regardless of the severity of your symptoms, from treating severe symptoms to consulting about minor fluctuations.

[Click here for more details about MYLILY] https://mylily.jp/

Clinical Area | Overview | Category ---|---|--- Menopausal Disorder Care | Medical approaches such as HRT and traditional Chinese medicine for hot flashes, flushes, sweating, palpitations, insomnia, etc. | Existing Pre-menopausal Fluctuation Care | Regulating mind and body with traditional Chinese medicine, HRT, and supplements for irritability, fatigue, autonomic nervous system imbalance, etc. | New Menstrual Problems & Management from 40s | Introducing mini-pills and insured pills as treatment options for PMS, changes in menstrual flow, and irregular cycles. | New Moisture & Sexual Care | Medical support for dryness, discomfort, and GSM in the intimate area. | New Weight Gain & Fat Burning Care | Doctor-supervised weight management for weight changes due to metabolic decline (to be offered as self-pay medical service). | New Hair & Skin Anti-aging Care | Doctor-recommended beauty and inner beauty to support beauty from within (to be offered as self-pay medical service). | New

Strengths of MYLILY

- Empathetic, careful 15-minute dialogue with each individual MYLILY's affiliated doctors dedicate 15 minutes to carefully listen, empathizing not only with symptoms but also with lifestyle backgrounds and feelings through online consultation *2 (covered by health insurance. Beauty and weight management, etc., will be offered as separate self-pay medical services). Furthermore, all doctors connected through MYLILY are female gynecologists, so women can consult with peace of mind regarding female-specific concerns.

- Consultation system easy for busy women to use Consultation hours are from 10:00 to 22:00. Same-day appointments are also accepted. There are no regular holidays; you can easily consult at your convenience on weekdays, Saturdays, Sundays, and holidays.

- Continuous support for long-term fluctuations During the 5-10 year period of change, we promote individualized care optimized for each condition based on data. We are establishing a system where you can consult anytime, anywhere *3.

* "MYLILY" is a platform that connects medical institutions and users.