[Statement on World Health Day 2026] Turning 'Menopause' into 'The Time When Life is Colored Most Beautifully'
My Fit Inc., operator of the specialized menopause clinic platform 'MYLILY,' released a statement for World Health Day 2026. The company proposes redefining menopause as a 'golden hour' rather than something to be endured, and alongside partner doctors, advocates for the importance of proper medical care and self-compassion for women over 40.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 19:10
- 🔍 Collected: April 7, 2026 at 10:30
- 🤖 AI Analyzed: April 20, 2026 at 23:56 (325h 26m after Collected)
My Fit Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Maai Yamada; hereafter 'My Fit'), which develops and operates the specialized menopause clinic platform 'MYLILY,' will issue a message regarding the importance of menopause care and a new way of perceiving it, alongside MYLILY partner doctor Dr. Yoko Ono and others, on the occasion of 'World Health Day' on April 7, 2026.
Under the WHO's philosophy of 'Health for All,' we position this day not merely as a recommendation for treatment, but as a starting point to deliver 'medical care that allows all women to cherish themselves instead of enduring pain.' By reframing menopause not as the 'beginning of the end,' but as the 'golden hour' right before the sun sets when the world is colored most beautifully, we aim to realize a new healthcare experience that goes beyond resolving discomfort.
■ Background of the Statement: The Current Situation in Japan Surrounding 'Menopause'
In Japan, there are many women who endure the discomfort associated with menopause as 'just part of aging' and cannot reach proper medical care. According to a survey by the Ministry of Health, Labour and Welfare (2022), while 28.3% of women in their 40s and 38.3% in their 50s feel the possibility of menopausal disorders, only 3.6% in their 40s and 9.1% in their 50s actually received a diagnosis at a medical institution. 'Doctor shopping,' where patients wander across multiple medical institutions unable to find appropriate doctors, has also become an issue, leading not only to burdens on the patients themselves but also to an increase in medical costs for society as a whole. An estimate by the Ministry of Economy, Trade and Industry (2024) indicates that the economic loss caused by health issues unique to women, including work loss due to menopausal symptoms, amounts to approximately 3.4 trillion yen annually.
Meanwhile, overseas, there is a growing movement to position menopause as 'menopause health' as part of preventive medicine. Menopause generally refers to the approximately 10 years around the cessation of menstruation, but recent medical research has revealed that whether appropriate care is taken during this period greatly affects health and quality of life for the next 40 to 50 years.
My Fit confronts these social issues and issues a statement questioning the ideal state of menopause medical care on the international milestone of World Health Day.
■ Statements by MYLILY Partner Doctors
Message ①
'Appropriate medical intervention during menopause is the greatest chance to open up a rich time in the latter half of life.'
'The decline in estrogen that occurs during menopause is not just visible symptoms like hot flashes and sweating. It involves widespread changes throughout the body, including decreased bone density, changes in blood vessel flexibility, dryness of skin and mucous membranes, and even mood swings and decreased concentration. However, if medical intervention is provided at the right time, many of these changes can be managed. For example, Hormone Replacement Therapy (HRT) has reported secondary effects such as preventing osteoporosis, reducing arteriosclerosis risk, and even improving skin firmness and moisture. In other words, starting appropriate care during menopause is an act of proactively creating physical and mental well-being for decades to come, rather than just suppressing discomfort. Menopause is an important turning point for living better in the latter half of the 100-year life era.'
Message ②
'Don't just blame discomfort on age; make consulting a doctor your first step.'
Under the WHO's philosophy of 'Health for All,' we position this day not merely as a recommendation for treatment, but as a starting point to deliver 'medical care that allows all women to cherish themselves instead of enduring pain.' By reframing menopause not as the 'beginning of the end,' but as the 'golden hour' right before the sun sets when the world is colored most beautifully, we aim to realize a new healthcare experience that goes beyond resolving discomfort.
■ Background of the Statement: The Current Situation in Japan Surrounding 'Menopause'
In Japan, there are many women who endure the discomfort associated with menopause as 'just part of aging' and cannot reach proper medical care. According to a survey by the Ministry of Health, Labour and Welfare (2022), while 28.3% of women in their 40s and 38.3% in their 50s feel the possibility of menopausal disorders, only 3.6% in their 40s and 9.1% in their 50s actually received a diagnosis at a medical institution. 'Doctor shopping,' where patients wander across multiple medical institutions unable to find appropriate doctors, has also become an issue, leading not only to burdens on the patients themselves but also to an increase in medical costs for society as a whole. An estimate by the Ministry of Economy, Trade and Industry (2024) indicates that the economic loss caused by health issues unique to women, including work loss due to menopausal symptoms, amounts to approximately 3.4 trillion yen annually.
Meanwhile, overseas, there is a growing movement to position menopause as 'menopause health' as part of preventive medicine. Menopause generally refers to the approximately 10 years around the cessation of menstruation, but recent medical research has revealed that whether appropriate care is taken during this period greatly affects health and quality of life for the next 40 to 50 years.
My Fit confronts these social issues and issues a statement questioning the ideal state of menopause medical care on the international milestone of World Health Day.
■ Statements by MYLILY Partner Doctors
Message ①
'Appropriate medical intervention during menopause is the greatest chance to open up a rich time in the latter half of life.'
'The decline in estrogen that occurs during menopause is not just visible symptoms like hot flashes and sweating. It involves widespread changes throughout the body, including decreased bone density, changes in blood vessel flexibility, dryness of skin and mucous membranes, and even mood swings and decreased concentration. However, if medical intervention is provided at the right time, many of these changes can be managed. For example, Hormone Replacement Therapy (HRT) has reported secondary effects such as preventing osteoporosis, reducing arteriosclerosis risk, and even improving skin firmness and moisture. In other words, starting appropriate care during menopause is an act of proactively creating physical and mental well-being for decades to come, rather than just suppressing discomfort. Menopause is an important turning point for living better in the latter half of the 100-year life era.'
Message ②
'Don't just blame discomfort on age; make consulting a doctor your first step.'