Menopause Specialist Clinic Platform 'MYLILY' Rebrands, Redefines Menopause as 'Golden Hour'

The image shows the MYLILY platform's branding, featuring a logo that incorporates flowing lines and possibly a stylized flower or organic shape, set against a gradient background suggesting a sunset or sunrise. It visually represents the "golden hour" concept.

My Fit Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Mao Yamada; hereinafter "My Fit"), the developer and operator of the menopause specialist clinic platform "MYLILY (Mairiri)," is pleased to announce a complete overhaul of its brand concept, brand message, and logo design.

We have redefined menopause not as a period of physical change or discomfort, but as a "golden hour" when life shines most beautifully. As a place where each woman can encounter her own "quiet strength," we will strengthen access to appropriate medical care through online consultations, contributing to the improvement of QOL (Quality of Life) for women aged 40 and above.

MYLILY Brand Message

It is the sunset time that illuminates life. MYLILY believes that menopause is not the beginning of the end, but "a time when life is most beautifully colored."

It is a time prepared for reflecting on one's way of life, a time to encounter unexpected physical and mental fluctuations and to learn what is truly important. It is during this period, precisely because of its challenges, that one can discover their own quiet strength.

By creating a system where each person's symptoms are addressed and appropriate treatment can be found, we hope to provide an opportunity to beautifully color this important period. MYLILY aims to change how menopause is experienced through gentle, easily accessible consultations.