Mybest, operator of a product comparison service used by 30 million people monthly, begins regular content distribution on SHARP's AIoT-compatible TV service "COCORO VISION"

Mybest Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Toru Yoshikawa; hereinafter "Mybest"), the operator of the product comparison service "my-best," will begin regularly distributing information based on Mybest's content on "COCORO VISION," a service for SHARP's AIoT-compatible "AQUOS" televisions. Seasonal and useful information will be delivered to the TV screens of "COCORO VISION" compatible AQUOS TVs, supporting consumers in making better purchasing decisions.

Background of the Initiative

"my-best," one of Japan's largest product comparison services with 30 million monthly users, aims to "realize the best selection experience on the internet" and has a vision to "enrich users' lives." The service thoroughly tests a wide range of products, including home appliances, cosmetics, and daily necessities, and provides recommendations based on fair selection criteria.

As the choices of products and services continue to increase, it is not easy for consumers to choose what suits them best. Mybest has been disseminating content that supports daily life, such as recommendations and seasonal/useful information. Through regular distribution on "COCORO VISION," Mybest will continuously deliver such information to living room TVs where families gather, offering an experience where users can naturally encounter information useful for product selection during their relaxation time.

<Overview>

- Distribution Target: AQUOS compatible with "COCORO VISION" - Distribution Start: Sequentially from July 1st * Distribution Content: Seasonal and useful information based on Mybest's content * Content Image

Key Points of This Initiative

1. Provision of Highly Reliable Recommendation Information Based on Thorough Testing

Mybest purchases over 2,000 products monthly and conducts thorough in-house testing based on verification standards designed by specialized personnel. By delivering recommendation information based on this objective data on the TV screen, we provide viewers with highly reliable product information.

2. Experience of Encountering Seasonal and Useful Information on Living Room TVs

"COCORO VISION" is a service that allows users to naturally encounter lifestyle information on the living room TV where the family gathers. By regularly providing an experience where users can encounter Mybest's recommendations and seasonal/useful information during their daily relaxation time, we contribute to the realization of the "best selection experience" that Mybest aims for.

3. Creation of New Touchpoints on Large Living Room Screens

This initiative adds a new channel, the TV, allowing Mybest's information to reach audiences who may not have had the opportunity to encounter Mybest before. We will expand our reach not only to "searchers" but also to "TV viewers," further broadening our touchpoints to household televisions.

Future Outlook

Mybest is actively promoting initiatives to deliver information and knowledge cultivated through product comparison and testing to external partners, not just through its own services. We have already accumulated collaboration achievements across various industries and channels, such as advertising distribution on Tsuruha Group's official app and data provision to Yahoo! Search's "Shopping AI Assistant." Distribution on TV this time further expands these initiatives to new lifestyle touchpoints. Moving forward, we will continue to broaden the reach of Mybest's information through various media and channels, not limited to online, to support each individual's best "selection."

About AQUOS "COCORO VISION"

Details: https://cocoroplus.jp.sharp/vision/

"COCORO VISION" is an "Entertainment/Lifestyle Information Support App" (free) that provides various services to expand TV usage and useful information to make life more comfortable. By connecting an AIoT-compatible "AQUOS" TV to the internet and pressing the "COCORO VISION" button on the remote, users can access a variety of information, including TV programs, VOD (Video on Demand) videos, music, games, and lifestyle information.

Mybest Inc.

With the mission of "realizing the best selection experience using the internet," Mybest Inc. develops and operates "my-best," one of Japan's largest product comparison services used by over 30 million unique monthly users. Currently, we operate in eight countries and regions outside of Japan and aim to change the world by realizing the best selection experience.

- Location: Sumitomo Fudosan Tsukiji Bldg., 7-17-1 Tsukiji, Chuo-ku, Tokyo - Representative: Toru Yoshikawa - Founded: October 2016 - Business Activities: Operation of the product comparison service "my-best," which compares and verifies products and services in all genres such as home appliances, daily necessities, cosmetics, and fashion, and supports users in making optimal choices. - Corporate Site: https://my-best.com/company/

Product Comparison Service "my-best"

"my-best" is one of Japan's largest product comparison services specializing in the field of "selection." Based on thorough in-house testing and fair selection criteria from expert opinions, we provide recommendation information on products and services, supporting each individual's best "selection." In the future, by combining our extensive product database with user information, we aim to create a world where everyone can more easily encounter their own best, by providing a personalized selection experience.

- my-best Official Site: https://my-best.com/ - my-best Magazine: https://my-best.com/magazine - my-best Official X: https://x.com/mybestcom - my-best Official Instagram: https://www.instagram.com/mybestcom/ - my-best Official TikTok: https://www.tiktok.com/@mybest_com - my-best Official YouTube: https://www.youtube.com/@mybest2760 - my-best App: https://mybest.go.link/heG0k - my-best LINE Official Account Media: https://line.me/R/ti/p/%40oa-mybest