My-best, Operator of Product Comparison Service Used by 30 Million People Monthly, to Begin Airing Product Introduction Videos Based on Verification Results on Loft In-Store Signage Starting July 1 (Wed)

My-best Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Toru Yoshikawa; hereinafter "My-best"), which operates the product comparison service "My-best," will sequentially begin distributing content to support product selection at stores nationwide across 100 Loft stores starting July 1, 2026 (Wed), in collaboration with Loft Inc. (Headquarters: Shibuya-ku, Tokyo; President: Kimimoto Ando; hereinafter "Loft"). In this initiative, product introduction videos created based on My-best's verification data will be aired on in-store signage, providing customers with a shopping experience that allows them to make informed choices.

Background of the Initiative

My-best's mission is to "realize the best selection experience using the internet." The company has supported individual "choices" by actually purchasing over 2,000 products monthly and thoroughly verifying them in-house based on verification standards designed by specialized personnel.

In today's information-saturated world, consumers struggle with "not knowing what to choose" and "not wanting to regret their purchases." My-best has primarily delivered information such as verification results and selection methods online. On the other hand, physical stores play a significant role in the decision-making process when customers can physically handle products. Therefore, My-best believes that by extending the information previously delivered online to physical stores, they can support product selection for a larger number of people. This initiative aims to achieve that goal through collaboration with Loft, which offers a wide range of lifestyle goods and provides opportunities for customers to discover new products.

<Overview>

- Content: Product introduction videos based on My-best's verification results to be aired on in-store signage

- Start Date: Sequential airing from July 1, 2026 (Wed)

- Participating Stores: All Loft stores nationwide (100 stores)

*Content Image

Key Points of this Initiative

1. Bringing My-best's Verification Results to Stores

Information on recommended products based on My-best's actual verification results will be delivered to customers through in-store signage. This expands the touchpoints with users, which have been primarily online, to offline retail spaces.

2. Supporting the Shopping Experience by "Visualizing" Product Performance

Performance that is difficult to ascertain in stores, such as the heat shielding properties of parasols or the wind speed of handheld fans, will be visualized based on My-best's verification data. Retail media will be utilized as a means to clearly communicate product appeal based on evidence.

Future Outlook

Moving forward, beyond digital signage, My-best plans to explore various methods, such as displaying "emblems" that indicate products with high ratings from My-best's verification at a glance in stores, based on customer feedback, to create retail spaces that further support selection. My-best has a history of collaborations across industries and channels, including content distribution on retail companies' apps and in stores, and providing data to Yahoo! Search's "Shopping AI Assistant." This initiative with Loft is part of that effort, aiming to broaden the reach of product verification information regardless of online or offline channels, and to support each individual's best "choice."

Loft Inc. *As of July 1, 2026

- Location: 18-2 Udagawa-cho, Shibuya-ku, Tokyo

- Established: August 8, 1996

- Representative: President Kimimoto Ando

- Capital: 750 million yen

- Number of Stores: 186 stores in Japan (159 directly managed / 27 franchise), 6 stores overseas (3 directly managed / 3 franchise)

- Loft HP: https://www.loft.co.jp/

My-best Inc.

With the mission of "realizing the best selection experience using the internet," My-best develops and operates "My-best," one of Japan's largest product comparison services, used by over 30 million unique users monthly. Currently, the service is available in eight countries and regions besides Japan, with the goal of changing the world by realizing the best selection experience.

- Location: Sumitomo Fudosan Tsukiji Building, 7-17-1 Tsukiji, Chuo-ku, Tokyo

- Representative: Toru Yoshikawa

- Founded: October 2016

- Business Description: Operation of the product comparison service "My-best," which compares and verifies products and services in all genres such as home appliances, daily necessities, cosmetics, and fashion, and supports users in making optimal choices.

- Corporate Site: https://my-best.com/company/

Product Comparison Service "My-best"

"My-best" is one of Japan's largest product comparison services specializing in the domain of "selection." Based on thorough in-house verification and fair selection criteria from expert opinions, it provides recommended information on products and services, supporting each individual's best "choice." In the future, by combining a rich product database with user information, the company aims to create a world where everyone can more easily encounter their own best, by providing a selection experience optimized for each individual.

- My-best Official Website: https://my-best.com/

- My-best Magazine: https://my-best.com/magazine

- My-best Official X: https://x.com/mybestcom

- My-best Official Instagram: https://www.instagram.com/mybestcom/

- My-best Official TikTok: https://www.tiktok.com/@mybest_com

- My-best Official YouTube: https://www.youtube.com/@mybest2760

- My-best App: https://mybest.go.link/heG0k

- My-best LINE Official Account Media: https://line.me/R/ti/p/%40oa-mybest