Mybest, operator of a product comparison service used by 30 million people monthly, begins content distribution in private baby care rooms "mamaroTM" from July 1 (Wed).

Mybest Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Toru Yoshikawa, hereinafter "Mybest"), the operator of the product comparison service "Mybest," will begin distributing Mybest's content on "mamaro view," the monitor within the private baby care rooms "mamaroTM" operated by Trim Inc. (Headquarters: Naka-ku, Yokohama; President: Yusuke Hasegawa), starting July 1, 2026 (Wed).

We will deliver monthly product rankings and useful information based on verification data to mothers and women using "mamaroTM."

Background of the Initiative

With the mission "To realize the best selection experience using the internet," Mybest has supported everyone's "choices" by actually purchasing over 2,000 products every month and thoroughly verifying them in-house based on verification standards designed by specialized personnel. We have also verified over 600 baby and kids' products, introducing comparison results and selection methods. Amidst information overload, we are working to resolve the "pre-purchase anxiety" of parenting households.

"mamaroTM" is a fully private baby care room, providing a calm space for nursing and diaper changes. Its features include making it easier for users to engage with information in a private environment and enabling high-quality reach to the parenting demographic (mothers and women). Therefore, Mybest will leverage this touchpoint to deliver product rankings and useful information for mothers and women, based on verification data.

In addition, we will also launch a "Tie-up Advertising Menu" for advertisers, combining Mybest's objective verification results with "mamaroTM's" reach to parenting households.

<Overview>

- Distribution Destination: "mamaro view" signage in private baby care rooms "mamaroTM" - Distribution Start: July 1, 2026 (Wed) - Distribution Content: Product rankings and useful information for mothers and women, based on verification data - Distribution Area: 965 units in 46 prefectures nationwide (as of June 1, 2026)

*Content Image

*Image of private baby care room "mamaroTM"

Key Points of This Collaboration

1. Monthly delivery of product rankings for mothers and women based on verification data

Mybest verifies a wide range of products, from cosmetics, daily necessities, and home appliances to baby and kids' products. Based on this verification data, product rankings and selection methods for mothers and women will be updated and distributed monthly on "mamaro view," providing useful information continuously.

2. The private space allows users to engage with information thoroughly

"mamaroTM" is a fully private room, allowing users to carefully view information on the screen during calm moments of nursing or care. As a touchpoint with high "gaze occupancy," we will deliver information based on verification, reaching the parenting demographic (mothers and women) deeply.

Future Outlook

We will continue to expand the reach of Mybest's information through various media and channels, not limited to online. We have already engaged in collaborations across industries and channels, such as content distribution in retail apps and stores, and providing data to Yahoo! Search's "Shopping AI Assistant." This initiative with "mamaroTM" is part of that effort, connecting reliable information based on verification to everyone's best "choice."

About the Baby Care Room "mamaroTM"

Details: https://trim-inc.com/products/mamaro/

This is a movable, fully private baby care room that can be installed in a space about the size of one tatami mat. It can be used for a wide range of baby care, and is equipped with software that links with a smartphone app to provide real-time usage status and acquire user data.

As it is a private room that can be locked, it offers many installation location options and can be used by any gender, leading to an increase in installations as part of D&I and SDGs initiatives.

Mybest Inc.

With the mission "To realize the best selection experience using the internet," we develop and operate "Mybest," one of Japan's largest product comparison services, used by over 30 million unique users monthly. We currently operate in eight countries and regions besides Japan, and aim to change the world by realizing the best selection experience.

- Location: Sumitomo Fudosan Tsukiji Building, 7-17-1 Tsukiji, Chuo-ku, Tokyo - Representative: Toru Yoshikawa - Founded: October 2016 - Business Description: Operation of the product comparison service "Mybest," which compares and verifies products and services in all genres such as home appliances, daily necessities, cosmetics, and fashion, and supports users in making optimal choices. - Corporate Site: https://my-best.com/company/

Product Comparison Service "Mybest"

"Mybest" is one of Japan's largest product comparison services specializing in the field of "choice." Based on thorough in-house verification and fair selection criteria from expert opinions, we provide recommended information on products and services, supporting each individual's best "choice." In the future, by combining our extensive product database with user information, we aim to create a world where everyone can more easily find their own best through optimized selection experiences.

- Mybest Official Site: https://my-best.com/ - Mybe Magazine: https://my-best.com/magazine - Mybest Official X: https://x.com/mybestcom - Mybest Official Instagram: https://www.instagram.com/mybestcom/ - Mybest Official TikTok: https://www.tiktok.com/@mybest_com - Mybest Official YouTube: https://www.youtube.com/@mybest2760 - Mybest App: https://mybest.go.link/heG0k - Mybest LINE Account Media: https://line.me/R/ti/p/%40oa-mybest