Purchase Rate Increases by Over 80% via Yahoo! Search 'Find Products with AI' Feature Using Product Verification Data Provided by Comparison Service 'mybest'
mybest, Inc. announced that providing its product verification data to LY Corporation's Yahoo! Search 'Shopping AI Assistant' resulted in an over 80% increase in purchase rates compared to other search routes.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 23:00
- 🔍 Collected: April 3, 2026 at 18:04
- 🤖 AI Analyzed: April 21, 2026 at 03:03 (416h 58m after Collected)
mybest, Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director and CEO: Toru Yoshikawa; hereinafter 'mybest'), operator of the product comparison service 'mybest', has been providing data to the 'Find Products with AI' feature, where users search for products while interacting with AI in the Yahoo! Search 'Shopping AI Assistant' (*1) provided by LY Corporation (hereinafter 'LY Corporation') since October 2025. We are pleased to announce that it has been confirmed that the purchase rate of users who transitioned to the product purchase page via this feature improved by more than 80% (*3) compared to other routes (*2) within Yahoo! Search.
*1: Displayed in web searches on the 'Yahoo! JAPAN' app (iOS, Android), smartphone browser version of 'Yahoo! JAPAN', and the 'LINE' app.
*2: A feature in 'Yahoo! Search' that directly displays handling stores and product specs in the product search results.
*3: The measured data is an aggregated result based on the number of purchases at Yahoo! Shopping stores.
- Background
With the spread of generative AI, attention to the 'accuracy' and 'reliability' of information is increasing. Since its founding, mybest has accumulated comparison data based on expert knowledge by purchasing and verifying products in-house. We have continued to provide information rooted in actual usability and lifestyle scenarios, not just specs. From October 2025, we began providing data regarding mybest's product verification and how to choose products to the 'Find Products with AI' feature of LY Corporation's Yahoo! Search 'Shopping AI Assistant'.
- Purchase Rate Results: Over 80% Improvement Compared to Other Routes
When measuring the purchase rate of users who transitioned to the product purchase page via the 'Find Products with AI' feature of the 'Shopping AI Assistant', it was confirmed to improve by more than 80% compared to other routes within Yahoo! Search. We believe that the polite inquiries from the AI, backed by verification data and expert knowledge, are supporting the user's experience of 'choosing with conviction'.
* Measurement period: January 24 to February 3, 2026
* Purchase rate = Number of purchases / Number of unique browsers that transitioned to the product purchase page
* The measured data is an aggregated result based on the number of purchases at Yahoo! Shopping stores.
- The Role Played by mybest's Data
In the 'Find Products with AI' feature of the 'Shopping AI Assistant', mybest's data is utilized in the following ways.
- Selection
*1: Displayed in web searches on the 'Yahoo! JAPAN' app (iOS, Android), smartphone browser version of 'Yahoo! JAPAN', and the 'LINE' app.
*2: A feature in 'Yahoo! Search' that directly displays handling stores and product specs in the product search results.
*3: The measured data is an aggregated result based on the number of purchases at Yahoo! Shopping stores.
- Background
With the spread of generative AI, attention to the 'accuracy' and 'reliability' of information is increasing. Since its founding, mybest has accumulated comparison data based on expert knowledge by purchasing and verifying products in-house. We have continued to provide information rooted in actual usability and lifestyle scenarios, not just specs. From October 2025, we began providing data regarding mybest's product verification and how to choose products to the 'Find Products with AI' feature of LY Corporation's Yahoo! Search 'Shopping AI Assistant'.
- Purchase Rate Results: Over 80% Improvement Compared to Other Routes
When measuring the purchase rate of users who transitioned to the product purchase page via the 'Find Products with AI' feature of the 'Shopping AI Assistant', it was confirmed to improve by more than 80% compared to other routes within Yahoo! Search. We believe that the polite inquiries from the AI, backed by verification data and expert knowledge, are supporting the user's experience of 'choosing with conviction'.
* Measurement period: January 24 to February 3, 2026
* Purchase rate = Number of purchases / Number of unique browsers that transitioned to the product purchase page
* The measured data is an aggregated result based on the number of purchases at Yahoo! Shopping stores.
- The Role Played by mybest's Data
In the 'Find Products with AI' feature of the 'Shopping AI Assistant', mybest's data is utilized in the following ways.
- Selection