SNS-Trending Korean Custom Key Ring Brand 'taag' Announces Second Pop-up at Kichijoji Marui!
Following successful demand, the popular Korean custom key ring brand 'taag' will hold its second pop-up store at Kichijoji Marui from May 29 to June 7, 2026.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 21:00
- 🔍 Collected: May 25, 2026 at 12:31
- 🤖 AI Analyzed: May 25, 2026 at 13:02 (30 min after Collected)
taag, a brand operated by MXN JAPAN Co., Ltd. (HQ: Shinagawa, Tokyo; CEO: Choi Hanyu) as its authorized Japanese retailer, announces the opening of a pop-up store at Kichijoji Marui.
About taag
Launched in 2024 in Seongsu, the trend-setting hub of Seoul, South Korea, taag is a custom key ring brand. It has gained popularity as an 'experiential brand' where customers can create their own original key rings on the spot by combining hundreds of parts and charms.
The pop and unique parts—ranging from alphabets and characters to various motifs—are enjoyed by Gen Z as fashion accessories for bags, smartphones, and pouches.
The brand has drawn attention through endorsements from popular Korean idols and influencers, spreading virally via social media. It is also popular among tourists in Seoul as a 'spot to make your own key ring.'
In Japan, the flagship store opened in Kichijoji, Tokyo, on March 28, 2026. Since the opening, it has received much acclaim, with buzz spreading through social media posts and word-of-mouth.
Pop-up Store Details
Period: May 29 (Fri) – June 7 (Sun), 2026
Hours: 11:00–19:30 (*Closing at 18:00 on the final day)
Location: Kichijoji Marui, 1st Floor Public Space
In-store Event
Lucky Draw for all purchasers!
Customers can participate in a lucky draw after checkout.
Win charms, carabiners, or coupons usable at the flagship store!
*Subject to availability.
*One per person.
*Images of charms are for illustrative purposes.
About taag
Launched in 2024 in Seongsu, the trend-setting hub of Seoul, South Korea, taag is a custom key ring brand. It has gained popularity as an 'experiential brand' where customers can create their own original key rings on the spot by combining hundreds of parts and charms.
The pop and unique parts—ranging from alphabets and characters to various motifs—are enjoyed by Gen Z as fashion accessories for bags, smartphones, and pouches.
The brand has drawn attention through endorsements from popular Korean idols and influencers, spreading virally via social media. It is also popular among tourists in Seoul as a 'spot to make your own key ring.'
In Japan, the flagship store opened in Kichijoji, Tokyo, on March 28, 2026. Since the opening, it has received much acclaim, with buzz spreading through social media posts and word-of-mouth.
Pop-up Store Details
Period: May 29 (Fri) – June 7 (Sun), 2026
Hours: 11:00–19:30 (*Closing at 18:00 on the final day)
Location: Kichijoji Marui, 1st Floor Public Space
In-store Event
Lucky Draw for all purchasers!
Customers can participate in a lucky draw after checkout.
Win charms, carabiners, or coupons usable at the flagship store!
*Subject to availability.
*One per person.
*Images of charms are for illustrative purposes.
FAQ
taag（ターグ）とはどのようなブランドですか？
2024年に韓国・ソウルの聖水（ソンス）で誕生した、数百種類のパーツを組み合わせて自分だけのオリジナルキーリングを作れる体験型ブランドです。
今回のポップアップストアの開催期間と場所は？
2026年5月29日（金）から6月7日（日）まで、吉祥寺マルイ1階店頭パブリックスペースで開催されます。
ポップアップストアの期間中イベントはありますか？
購入者全員が参加可能な「ラッキードロー」が実施され、チャームやカラビナ、クーポンなどが当たります。
日本での直営店はありますか？
はい、2026年3月28日に東京・吉祥寺へフラッグシップストアがオープンしています。
taagの製品はどこで楽しめますか？
バッグやスマートフォン、ポーチなどに付けて楽しむファッションアイテムとして展開されており、公式オンラインサイトや各店舗で購入可能です。