Mavericks Inc. Equips Video Generation AI "NoLang" with Threads Integration. Completes Video Generation to Posting in One Stop, Supporting Video Expansion on the Rapidly Growing Threads
Mavericks Inc. has launched a Threads integration feature for its video generation AI "NoLang," enabling seamless one-stop video creation and direct posting to Threads. This empowers businesses to efficiently engage in information dissemination and marketing on the fast-growing Threads platform without requiring specialized video production skills or incurring external costs.
📋 Article Processing Timeline
- 📰 Published: April 26, 2026 at 02:01
- 🔍 Collected: April 25, 2026 at 17:31
- 🤖 AI Analyzed: April 25, 2026 at 20:06 (2h 34m after Collected)
Mavericks Inc. (Head Office: Bunkyo-ku, Tokyo; Representative Director and President: Shota Okuno), which provides "NoLang" (Noran), Japan's largest (※) video generation AI service, has started offering a "Threads Integration Feature" that allows videos generated with NoLang to be posted directly to Threads. With this feature, the process from AI-powered automatic video generation to posting and publication settings on Threads can be seamlessly completed within NoLang. Since Threads can be used with an Instagram account, companies with existing Instagram operations can link smoothly, creating an environment where they can engage in information dissemination and marketing utilizing the rapidly growing Threads without needing specialized video production skills or external costs, significantly reducing corporate production costs and operational man-hours.
※ Based on the number of registered users of video generation AI services in Japan. As of December 2025, according to our own research.
## Threads Japan with 12.3 Million Users. Operational Challenges of a Rapidly Growing New-Generation SNS
Threads is a rapidly growing platform that has surpassed 12.3 million domestic users in just two years since its service launch in July 2023, recording 222% growth in the past year (※1). Global monthly active users exceed 350 million, and Japan is considered one of the active countries for Threads usage (※2). In April 2025, advertisers worldwide became able to deliver ads to Threads, significantly increasing its effectiveness as a marketing channel.
Looking at user demographics, the 20s account for the largest share at 24.8%, and the male-female ratio is balanced at 46% male and 54% female, showing its growth into a medium capable of wide reach from young to middle-aged demographics (※1). Although Threads has been considered a text-centric SNS, it has advanced in supporting video posting, and its importance as a corporate information dissemination channel is rapidly increasing.
On the other hand, corporate account entry into rapidly growing platforms is not easy for many companies. A survey targeting 2,134 corporate SNS managers revealed that about half cited "lack of in-house resources" as the biggest challenge (※3). Furthermore, since Threads is linked to Instagram accounts, an operational system that prepares and differentiates content for Threads in addition to existing Instagram operations is required, tending to further increase the burden on staff.
To solve these challenges, the video generation AI "NoLang" today launched the "Threads Integration Feature," enabling direct posting to Threads. By completing automatic video generation by AI and posting to Threads within a single platform, it dramatically lowers the barrier to entry for the rapidly growing Threads. It creates an environment where even small and medium-sized businesses and sole proprietors who cannot afford specialized video production skills or outsourcing costs can engage in information dissemination and marketing using Threads.
※1 Values "Latest 2025 | SNS User Ranking (All 30 Services) Survey" (Published October 29, 2025)
※2 Comnico "Starts advertising support service for SNS 'Threads' with over 350 million monthly active users" (May 13, 2025)
※3 KnowledgeBox "Thorough Survey on Corporate SNS Operations and Results" (Targeting 2,134 corporate SNS marketing managers, May 2025)
## One-Stop Completion from Generation to Threads Posting
NoLang's Threads integration feature allows users to post videos generated with NoLang directly to Threads without leaving the screen. Conventionally, to post a video to Threads after generation, users had to manually download the video file, transfer it to a smartphone, and then re-upload it via the Threads app. This feature seamlessly completes this series of operations within NoLang.
Now, automatic posting from NoLang to Threads is possible with a single button.
Threads has a mechanism linked to Instagram accounts, so companies that already operate an Instagram account can start video dissemination on Threads smoothly without creating additional accounts. By simply setting a caption and uploading a video from the NoLang screen, posting is complete, significantly lowering the barrier to entry for Threads.
Furthermore, NoLang offers diverse format templates, both vertical and horizontal, allowing users to quickly produce videos optimized for the Threads timeline.
※ Based on the number of registered users of video generation AI services in Japan. As of December 2025, according to our own research.
## Threads Japan with 12.3 Million Users. Operational Challenges of a Rapidly Growing New-Generation SNS
Threads is a rapidly growing platform that has surpassed 12.3 million domestic users in just two years since its service launch in July 2023, recording 222% growth in the past year (※1). Global monthly active users exceed 350 million, and Japan is considered one of the active countries for Threads usage (※2). In April 2025, advertisers worldwide became able to deliver ads to Threads, significantly increasing its effectiveness as a marketing channel.
Looking at user demographics, the 20s account for the largest share at 24.8%, and the male-female ratio is balanced at 46% male and 54% female, showing its growth into a medium capable of wide reach from young to middle-aged demographics (※1). Although Threads has been considered a text-centric SNS, it has advanced in supporting video posting, and its importance as a corporate information dissemination channel is rapidly increasing.
On the other hand, corporate account entry into rapidly growing platforms is not easy for many companies. A survey targeting 2,134 corporate SNS managers revealed that about half cited "lack of in-house resources" as the biggest challenge (※3). Furthermore, since Threads is linked to Instagram accounts, an operational system that prepares and differentiates content for Threads in addition to existing Instagram operations is required, tending to further increase the burden on staff.
To solve these challenges, the video generation AI "NoLang" today launched the "Threads Integration Feature," enabling direct posting to Threads. By completing automatic video generation by AI and posting to Threads within a single platform, it dramatically lowers the barrier to entry for the rapidly growing Threads. It creates an environment where even small and medium-sized businesses and sole proprietors who cannot afford specialized video production skills or outsourcing costs can engage in information dissemination and marketing using Threads.
※1 Values "Latest 2025 | SNS User Ranking (All 30 Services) Survey" (Published October 29, 2025)
※2 Comnico "Starts advertising support service for SNS 'Threads' with over 350 million monthly active users" (May 13, 2025)
※3 KnowledgeBox "Thorough Survey on Corporate SNS Operations and Results" (Targeting 2,134 corporate SNS marketing managers, May 2025)
## One-Stop Completion from Generation to Threads Posting
NoLang's Threads integration feature allows users to post videos generated with NoLang directly to Threads without leaving the screen. Conventionally, to post a video to Threads after generation, users had to manually download the video file, transfer it to a smartphone, and then re-upload it via the Threads app. This feature seamlessly completes this series of operations within NoLang.
Now, automatic posting from NoLang to Threads is possible with a single button.
Threads has a mechanism linked to Instagram accounts, so companies that already operate an Instagram account can start video dissemination on Threads smoothly without creating additional accounts. By simply setting a caption and uploading a video from the NoLang screen, posting is complete, significantly lowering the barrier to entry for Threads.
Furthermore, NoLang offers diverse format templates, both vertical and horizontal, allowing users to quickly produce videos optimized for the Threads timeline.