Mavericks Equips Video Generation AI 'NoLang' with Instagram Integration: Streamlining Video Creation to Reels Publishing to Drastically Reduce Corporate Social Media Workloads
Mavericks Inc. has launched an 'Instagram Integration' for its video generation AI 'NoLang'. This allows businesses to seamlessly generate and post videos directly to Instagram Reels, significantly cutting down production costs and operational workflows.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 04:01
- 🔍 Collected: April 23, 2026 at 19:32
- 🤖 AI Analyzed: April 23, 2026 at 19:42 (10 min after Collected)
Mavericks Inc. (Headquarters: Bunkyo-ku, Tokyo; CEO: Shota Okuno), provider of Japan's largest-scale (*) video generation AI service "NoLang", has begun offering an "Instagram Integration Feature" that allows videos generated on NoLang to be posted directly to Instagram.
With this feature, it becomes possible to seamlessly complete everything from the automatic generation of videos by AI to the posting and publishing settings for Instagram Reels all within NoLang. It supports both business and creator accounts, realizing an environment where companies can engage in information dissemination and marketing utilizing Instagram without the need for specialized video production skills or external outsourcing costs, thereby significantly reducing corporate production costs and operational workloads.
* Based on the number of registered users for domestic video generation AI services in Japan. As of December 2025, company research.
◼️ 66 Million Domestic Instagram Users. The Challenges of Video Operations in the Reels Era
Instagram has grown into a platform with 66 million monthly active users in Japan, securing its place as a major social media network alongside LINE and YouTube (*1). According to a survey by the Ministry of Internal Affairs and Communications' Institute for Information and Communications Policy, the usage rate across all age groups is 48.5%, reaching 78.6% among people in their 20s, firmly establishing it as daily life infrastructure, especially among younger demographics (*2). The gender ratio is broadly distributed at 54.8% female and 42.3% male. Its positioning has evolved from an era when it was considered "for Gen Z" to becoming a core channel indispensable for corporate brand appeals and designing purchasing pathways.
Symbolizing this change is the rapid growth of vertical short videos, "Reels." In Meta's Q1 2024 earnings report, it was stated that Reels videos now account for approximately 50% of the time spent within the Instagram app. User behavior itself is shifting from a static-image-centric platform to a short-video-centric one (*3). For businesses as well, the main battlefield for Instagram operations is clearly shifting towards Reels.
On the other hand, profound challenges lie in wait for companies attempting to continuously publish videos on Instagram. In a survey targeting 2,134 corporate social media managers, roughly half cited a "lack of internal resources" as their greatest challenge (*4). When outsourcing short video production, the general cost ranges from 10,000 to over 100,000 yen per video, including planning, shooting, and editing, and can widen to 80,000 to 300,000 yen for advertising purposes. Even when hiring operational agencies, monthly fees range from 50,000 to 300,000 yen (*5). In addition to "creating" the video, there is the need to "continuously post and manage" them. This double barrier of production costs and operational workload presents a high hurdle for many companies.
To solve this issue, the video generation AI "NoLang" today launched the "Instagram Integration Feature," enabling direct publishing to Instagram. By completing everything from AI video generation to Instagram Reels publishing within a single platform, it drastically reduces both production costs and operational workloads. It realizes an environment where even small and medium-sized enterprises or sole proprietors, who cannot afford specialized video production skills or outsourcing costs, can tackle information dissemination and marketing using Instagram.
*1 Comnico "Ranking of Popular SNS User Numbers Domestic and Overseas" (April 2026 Edition)
*2 Ministry of Internal Affairs and Communications Institute for Information and Communications Policy "Survey on Information and Communication Media Usage Time and Information Behavior" (FY2023)
*3 Meta Platforms, Inc. "Q1 2024 Earnings Call"
*4 KnowledgeBox "Thorough Investigation into Corporate SNS Operational Reality and Results" (Targeting 2,134 corporate SNS marketing managers, May 2025)
*5 VideoWorks "Market Rates for Outsourcing Short Video Production"
◼️ One-Stop Process from Generation to Instagram Publishing
NoLang's Instagram integration feature allows videos generated on NoLang to be posted directly to Instagram without leaving the screen. Previously, to post a generated video to Instagram, manual work was required: downloading the video file, transferring it to a smartphone, and then uploading it again from the Instagram app. With this feature, this entire series of tasks is completed seamlessly on NoLang.
It is now possible to automatically post from NoLang to Instagram with a single button.
Furthermore, NoLang supports a variety of formats, starting with the 9:16 vertical short videos optimized for Instagram Reels, through to business-oriented formats.
With this feature, it becomes possible to seamlessly complete everything from the automatic generation of videos by AI to the posting and publishing settings for Instagram Reels all within NoLang. It supports both business and creator accounts, realizing an environment where companies can engage in information dissemination and marketing utilizing Instagram without the need for specialized video production skills or external outsourcing costs, thereby significantly reducing corporate production costs and operational workloads.
* Based on the number of registered users for domestic video generation AI services in Japan. As of December 2025, company research.
◼️ 66 Million Domestic Instagram Users. The Challenges of Video Operations in the Reels Era
Instagram has grown into a platform with 66 million monthly active users in Japan, securing its place as a major social media network alongside LINE and YouTube (*1). According to a survey by the Ministry of Internal Affairs and Communications' Institute for Information and Communications Policy, the usage rate across all age groups is 48.5%, reaching 78.6% among people in their 20s, firmly establishing it as daily life infrastructure, especially among younger demographics (*2). The gender ratio is broadly distributed at 54.8% female and 42.3% male. Its positioning has evolved from an era when it was considered "for Gen Z" to becoming a core channel indispensable for corporate brand appeals and designing purchasing pathways.
Symbolizing this change is the rapid growth of vertical short videos, "Reels." In Meta's Q1 2024 earnings report, it was stated that Reels videos now account for approximately 50% of the time spent within the Instagram app. User behavior itself is shifting from a static-image-centric platform to a short-video-centric one (*3). For businesses as well, the main battlefield for Instagram operations is clearly shifting towards Reels.
On the other hand, profound challenges lie in wait for companies attempting to continuously publish videos on Instagram. In a survey targeting 2,134 corporate social media managers, roughly half cited a "lack of internal resources" as their greatest challenge (*4). When outsourcing short video production, the general cost ranges from 10,000 to over 100,000 yen per video, including planning, shooting, and editing, and can widen to 80,000 to 300,000 yen for advertising purposes. Even when hiring operational agencies, monthly fees range from 50,000 to 300,000 yen (*5). In addition to "creating" the video, there is the need to "continuously post and manage" them. This double barrier of production costs and operational workload presents a high hurdle for many companies.
To solve this issue, the video generation AI "NoLang" today launched the "Instagram Integration Feature," enabling direct publishing to Instagram. By completing everything from AI video generation to Instagram Reels publishing within a single platform, it drastically reduces both production costs and operational workloads. It realizes an environment where even small and medium-sized enterprises or sole proprietors, who cannot afford specialized video production skills or outsourcing costs, can tackle information dissemination and marketing using Instagram.
*1 Comnico "Ranking of Popular SNS User Numbers Domestic and Overseas" (April 2026 Edition)
*2 Ministry of Internal Affairs and Communications Institute for Information and Communications Policy "Survey on Information and Communication Media Usage Time and Information Behavior" (FY2023)
*3 Meta Platforms, Inc. "Q1 2024 Earnings Call"
*4 KnowledgeBox "Thorough Investigation into Corporate SNS Operational Reality and Results" (Targeting 2,134 corporate SNS marketing managers, May 2025)
*5 VideoWorks "Market Rates for Outsourcing Short Video Production"
◼️ One-Stop Process from Generation to Instagram Publishing
NoLang's Instagram integration feature allows videos generated on NoLang to be posted directly to Instagram without leaving the screen. Previously, to post a generated video to Instagram, manual work was required: downloading the video file, transferring it to a smartphone, and then uploading it again from the Instagram app. With this feature, this entire series of tasks is completed seamlessly on NoLang.
It is now possible to automatically post from NoLang to Instagram with a single button.
Furthermore, NoLang supports a variety of formats, starting with the 9:16 vertical short videos optimized for Instagram Reels, through to business-oriented formats.