Mavericks Inc. Adds Sample Slides for the Advertising and Creative Industries to the Slide Generation Feature of AI Video Generator 'NoLang'
Mavericks Inc. has updated its AI video generator 'NoLang' by adding specialized sample slides for the advertising and creative industries. This feature automates the creation of slides and narrated videos from existing documents, significantly reducing the burden of material preparation.
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- 📰 Published: April 15, 2026 at 03:01
- 🔍 Collected: April 14, 2026 at 18:31
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Mavericks Inc. (Headquarters: Bunkyo-ku, Tokyo, Representative: Shota Okuno), provider of the Japan-originated AI video generator 'NoLang', has newly added sample slides designed for the advertising and creative industries to NoLang's slide generation feature. Templates corresponding to five frequent use cases in the industry have been prepared, including client proposal materials, monthly reports, materials explaining advertising rule changes, variations by client, and internal training materials. By simply inputting existing materials such as orientation sheet PDFs or operation reports, users can seamlessly and automatically generate everything from slides with summarized key points to narrated videos. High-quality proposal materials, reports, and training content can be produced in a short time without specialized design skills, drastically reducing the burden of material creation in the field for advertising agencies and creative agencies.
■ Market expansion increases projects, but material creation pressures on-site creativity
In the advertising and creative industries, tasks involving material creation occur with high frequency, such as proposal materials for clients, monthly ad operation reports, explanatory materials when regulations change, and internal training materials. Total advertising expenditures in Japan in 2024 reached a record high of 7.673 trillion yen (104.9% year-on-year) for the third consecutive year, and internet advertising expenditures reached 3.6517 trillion yen (109.6% year-on-year) (*1). While the number of clients and managed media increases with market expansion, the burden of material creation on the front lines supporting this growth is ballooning proportionally.
First, the burden of creating proposal materials and reports is severe. In a survey on actual business conditions in sales environments (2021, targeting 400 sales and sales planning professionals), 'creating materials' was the most time-consuming task at 30.5%, with an reported annual cost of 619 hours per person, equivalent to approximately 1.67 million yen in labor costs (*2). Furthermore, in a 2025 survey of 1,000 sales representatives regarding preparation for business negotiations, 'taking too much effort to create proposal materials' was cited as the biggest challenge by 44.7% (*3). In addition, a survey of 83 ad agency executives pointed out that 'variation in operation skills depending on the person in charge/issues in training' and 'inconsistent, unstandardized business workflows' ranked highly among organizational issues, highlighting the problem of quality variation due to individual dependence (*4). Because it is necessary to build proposal materials from scratch for each project in the advertising and creative industries, these burdens are particularly pronounced.
Personnel resources expected to absorb these burdens are also becoming tighter every year. According to Persol Career's survey on overtime hours by occupation (2023, targeting 15,000 business people), the average monthly overtime hours for 'Producer/Director/Planner (Publishing/Advertising/Web/Video related)' was the highest among all occupations at 42.2 hours (*5). Even in Teikoku Databank's survey (January 2025), the percentage of companies feeling a shortage of regular employees reached 53.4%, the highest level since the COVID-19 pandemic (*6), indicating that the burden of balancing client work and internal tasks with limited personnel is only increasing. This reveals a reality where front-line staff, who originally want to spend time on creative work, are bogged down by design adjustments and reporting tasks.
To address these issues, NoLang has newly added sample slides tailored for the advertising and creative industries to its slide generation feature.
*1 Dentsu '2024 Advertising Expenditures in Japan' (Announced Feb 27, 2025)
*2 Smart Slide 'Survey on Business Conditions in Sales Environments 2021' (Targeting 400 sales/sales planning professionals, Oct 2021)
*3 Hammock 'Survey on Preparation for Business Negotiations by Sales Representatives' (Targeting 1,000 sales/sales planning dept staff, Oct 2025)
*4 Shirofune 'Questionnaire Survey of 83 Ad Agency Executives' (Conducted Mar 2020)
*5 Persol Career (doda) '2023 Survey of Average Overtime Hours by Occupation' (Targeting 15,000 business people, Announced Jan 2024)
*6 Teikoku Databank 'Survey on Corporate Trends Regarding Labor Shortages' (Jan 2025)
■ End-to-end generation of slides and videos from existing materials. Newly equipped for the advertising industry
NoLang's slide generation feature is a function that automatically generates slides with charts, graphs, and headings based on materials such as text and PDFs, and can then output them directly as narrated videos. Its defining characteristic is that everything from slide creation to video production can be completed within a single service; whereas conventionally, one would need separate presentation and video tools.
■ Market expansion increases projects, but material creation pressures on-site creativity
In the advertising and creative industries, tasks involving material creation occur with high frequency, such as proposal materials for clients, monthly ad operation reports, explanatory materials when regulations change, and internal training materials. Total advertising expenditures in Japan in 2024 reached a record high of 7.673 trillion yen (104.9% year-on-year) for the third consecutive year, and internet advertising expenditures reached 3.6517 trillion yen (109.6% year-on-year) (*1). While the number of clients and managed media increases with market expansion, the burden of material creation on the front lines supporting this growth is ballooning proportionally.
First, the burden of creating proposal materials and reports is severe. In a survey on actual business conditions in sales environments (2021, targeting 400 sales and sales planning professionals), 'creating materials' was the most time-consuming task at 30.5%, with an reported annual cost of 619 hours per person, equivalent to approximately 1.67 million yen in labor costs (*2). Furthermore, in a 2025 survey of 1,000 sales representatives regarding preparation for business negotiations, 'taking too much effort to create proposal materials' was cited as the biggest challenge by 44.7% (*3). In addition, a survey of 83 ad agency executives pointed out that 'variation in operation skills depending on the person in charge/issues in training' and 'inconsistent, unstandardized business workflows' ranked highly among organizational issues, highlighting the problem of quality variation due to individual dependence (*4). Because it is necessary to build proposal materials from scratch for each project in the advertising and creative industries, these burdens are particularly pronounced.
Personnel resources expected to absorb these burdens are also becoming tighter every year. According to Persol Career's survey on overtime hours by occupation (2023, targeting 15,000 business people), the average monthly overtime hours for 'Producer/Director/Planner (Publishing/Advertising/Web/Video related)' was the highest among all occupations at 42.2 hours (*5). Even in Teikoku Databank's survey (January 2025), the percentage of companies feeling a shortage of regular employees reached 53.4%, the highest level since the COVID-19 pandemic (*6), indicating that the burden of balancing client work and internal tasks with limited personnel is only increasing. This reveals a reality where front-line staff, who originally want to spend time on creative work, are bogged down by design adjustments and reporting tasks.
To address these issues, NoLang has newly added sample slides tailored for the advertising and creative industries to its slide generation feature.
*1 Dentsu '2024 Advertising Expenditures in Japan' (Announced Feb 27, 2025)
*2 Smart Slide 'Survey on Business Conditions in Sales Environments 2021' (Targeting 400 sales/sales planning professionals, Oct 2021)
*3 Hammock 'Survey on Preparation for Business Negotiations by Sales Representatives' (Targeting 1,000 sales/sales planning dept staff, Oct 2025)
*4 Shirofune 'Questionnaire Survey of 83 Ad Agency Executives' (Conducted Mar 2020)
*5 Persol Career (doda) '2023 Survey of Average Overtime Hours by Occupation' (Targeting 15,000 business people, Announced Jan 2024)
*6 Teikoku Databank 'Survey on Corporate Trends Regarding Labor Shortages' (Jan 2025)
■ End-to-end generation of slides and videos from existing materials. Newly equipped for the advertising industry
NoLang's slide generation feature is a function that automatically generates slides with charts, graphs, and headings based on materials such as text and PDFs, and can then output them directly as narrated videos. Its defining characteristic is that everything from slide creation to video production can be completed within a single service; whereas conventionally, one would need separate presentation and video tools.