Muture Sponsors Tech Book Fest 20 as Silver Sponsor; Employee Volunteers Produce and Distribute Technical Dōjinshi

Muture Inc. (CEO: Daisuke Azu, Nakano-ku, Tokyo) will sponsor Tech Book Fest 20 as a silver sponsor. Additionally, a technical dōjinshi titled 'Everyone is Right, Everyone is Wrong: 6 Case Studies of New Business and Product Development,' written by a volunteer group of employees, will be distributed at the offline venue and online market of Tech Book Fest 20.

This book depicts the 'misalignment' faced by professionals involved in new business and product development in large corporations, through six case studies and practical tools.

The offline venue will be held on Sunday, April 12, 2026, at Ikebukuro Sunshine City Exhibition Hall D (2F of the Cultural Hall Building), and the online market will be held from Saturday, April 11, 2026, to Sunday, April 26, 2026.

Overview * **Title**: "Everyone is Right, Everyone is Wrong: 6 Case Studies of New Business and Product Development" * **Author**: Muture Inc. Employee Volunteers * **Distribution Event**: Tech Book Fest 20 * **Sponsorship Category**: Silver Sponsor * **Offline Venue**: Sunday, April 12, 2026, Ikebukuro Sunshine City Exhibition Hall D (2F of the Cultural Hall Building) * **Online Venue**: Saturday, April 11, 2026 – Sunday, April 26, 2026 * **Distribution Details**: To be announced sequentially on the official Tech Book Fest 20 website and related pages. * **Event Official**: https://techbookfest.org/event/tbf20

The Problem Awareness Addressed by This Book

We worked hard on what needed to be done. Yet, somehow, it didn't go well—.

While supporting transformation in large corporations, Muture has witnessed numerous such situations in project sites. Those who created advertisements did not see 'whether the product was being accepted.' Those who kept adding features lost sight of 'who they were making it for in the first place.' Those who achieved their targets could not see 'how those targets were perceived by other departments.'

Even within the same organization, each person sees a different landscape. When what you see is different, your 'right thing' also differs. Disagreements quietly begin from such points.

This book, compiled by employee volunteers who have felt this reality through their daily work, summarizes it into case studies.

Book Structure

This book contains 6 cases. The first three cover 'Pitfalls of New Business,' and the latter three cover 'Misunderstandings in Product Development.'

**Pitfalls of New Business**

* Case 1: Doesn't it sell if we stop advertising!? * Case 2: The more we listen, the less clear what kind of app it is. * Case 3: A proposal that took half a year was stopped by a single question.

**Misunderstandings in Product Development**

* Case 4: 'Didn't I tell you?' and 'It's not written, is it?' never end. * Case 5: What happened behind the scenes of the Guinness record for inquiry rates. * Case 6: Everything became unclear when the boss changed.

Each case is divided into three parts: 'Situation,' 'Reframing the Situation,' and 'Practical Tools.' 'Situation' depicts the disagreements faced by the characters, 'Reframing the Situation' structurally organizes what was happening, and 'Practical Tools' introduces concrete tools usable from tomorrow. At the end of each case, we provide a 'How to Talk to Your Team' section with a starting sentence.

This book does not provide answers. It aims to offer hints that can slightly change the options available and relationships with others, by evoking the feeling of, 'Oh, I know this.'

Participation in Tech Book Fest 20

Muture will sponsor Tech Book Fest 20 as a silver sponsor.

This time, we will deliver this book offline and through the online market as a work created and distributed by employee volunteers. Driven by the desire to share practical knowledge gained in the field in a different setting than our daily client work, we embarked on creating this book.

We hope that through the Tech Book Fest, we can meet people with similar awareness of issues and share practical knowledge.

Project Leader Comment

'The 'misalignment' felt in projects within large corporations is no one's fault. We ourselves have experienced it many times in the field. We would be happy if this book reaches those who feel the same frustration and becomes an opportunity to discuss, 'This is how it was at our place.' We look forward to meeting you at the Tech Book Fest venue.'

(Kouya Nakamura, Project Leader, Muture Inc.)

Distribution Information

Details about Tech Book Fest 20 and distribution information for this book will be announced sequentially on the official Tech Book Fest 20 website.

Official Tech Book Fest 20 Website: https://techbookfest.org/event/tbf20

About Muture Inc.

Established in 2022 as a joint venture between Marui Group and Goodpatch. We engage in organizational transformation and DX promotion for leading Japanese corporations and social sector organizations, operating under the vision of 'Realizing a Future of Mutualism.' Our goal is to design systems that eliminate dual conflicts and information asymmetry in business, where all individuality is respected and diverse values coexist.

The company name, Muture, is a portmanteau of mutualism and future.

* **Company Name**: Muture Inc. * **Representative Director**: Daisuke Azu * **Location**: Nakano 4-3-2, Nakano-ku, Tokyo * **Established**: April 27, 2022 * **Business Content**: Organizational transformation and DX promotion for large corporations and social sector organizations. * **Official Website**: https://muture.jp/

Contact Information

**Muture Inc. Public Relations Department**

Inquiry Form: https://muture.jp/contact