Muture Sponsors TechBookFest 20 as a Silver Sponsor, Employee Volunteers Produce and Distribute a Technical Doujinshi
Muture announced its silver sponsorship of TechBookFest 20, where employee volunteers will distribute a book compiling case studies on the misalignments in new business and product development at large enterprises.
📋 Article Processing Timeline
- 📰 Published: April 4, 2026 at 03:40
- 🔍 Collected: April 3, 2026 at 19:00
- 🤖 AI Analyzed: April 21, 2026 at 04:28 (417h 28m after Collected)
Muture Co., Ltd. (Representative Director: Daisuke Azami, Nakano-ku, Tokyo) will sponsor TechBookFest 20 as a Silver Sponsor. In addition, a technical doujinshi (self-published book) titled "Everyone is Right, and Everyone is Misaligned - 6 Case Studies in New Business and Product Development," written by employee volunteers, will be distributed at the TechBookFest 20 physical venue and online market.
This book depicts the "misalignments" faced by personnel involved in new business and product development at large corporations, through 6 case studies and practical tools.
The physical venue will be held on Sunday, April 12, 2026, at Exhibition Hall D in Ikebukuro Sunshine City (Cultural Center Building 2F), and the online market will run from Saturday, April 11 to Sunday, April 26, 2026.
[Overview]
- Book Title: "Everyone is Right, and Everyone is Misaligned - 6 Case Studies in New Business and Product Development"
- Author: Employee Volunteers of Muture Co., Ltd.
- Distribution Event: TechBookFest 20
- Sponsorship Category: Silver Sponsor
- Physical Venue: Sunday, April 12, 2026, at Ikebukuro Sunshine City Exhibition Hall D (Cultural Center Building 2F)
- Online Venue: Saturday, April 11 - Sunday, April 26, 2026
- Distribution Details: To be sequentially announced on the official TechBookFest 20 website and related pages
- Event Official Website: https://techbookfest.org/event/tbf20
[Problem Awareness Addressed in This Book]
We worked hard on what we were supposed to do. But somehow, it isn't going well.
While supporting transformation in large corporations, Muture has seen many such situations on the front lines of projects. The person who ran the advertisements couldn't see "whether the product was accepted." The person who kept adding features lost sight of "who it was being made for in the first place." The person who achieved the numbers couldn't see "how those numbers were perceived in the neighboring department."
Even within the same organization, the scenery each person sees is different. When what is seen differs, their respective "right things" also differ. Misalignments quietly begin from such places.
This book is a compilation of these realizations into case studies, authored by employee volunteers who have felt this through their daily work.
[Structure of This Book]
This book contains 6 cases. The first three cover "Pitfalls of New Businesses," and the latter three deal with "Misalignments in Product Development."
Pitfalls of New Businesses
- Case 1: If we stop the ads, it won't sell!?
- Case 2: The more voices we listened to, the less we understood what kind of app it was
- Case 3: A proposal that took six months was stopped by just one question
Misalignments in Product Development
- Case 4: "Saying
This book depicts the "misalignments" faced by personnel involved in new business and product development at large corporations, through 6 case studies and practical tools.
The physical venue will be held on Sunday, April 12, 2026, at Exhibition Hall D in Ikebukuro Sunshine City (Cultural Center Building 2F), and the online market will run from Saturday, April 11 to Sunday, April 26, 2026.
[Overview]
- Book Title: "Everyone is Right, and Everyone is Misaligned - 6 Case Studies in New Business and Product Development"
- Author: Employee Volunteers of Muture Co., Ltd.
- Distribution Event: TechBookFest 20
- Sponsorship Category: Silver Sponsor
- Physical Venue: Sunday, April 12, 2026, at Ikebukuro Sunshine City Exhibition Hall D (Cultural Center Building 2F)
- Online Venue: Saturday, April 11 - Sunday, April 26, 2026
- Distribution Details: To be sequentially announced on the official TechBookFest 20 website and related pages
- Event Official Website: https://techbookfest.org/event/tbf20
[Problem Awareness Addressed in This Book]
We worked hard on what we were supposed to do. But somehow, it isn't going well.
While supporting transformation in large corporations, Muture has seen many such situations on the front lines of projects. The person who ran the advertisements couldn't see "whether the product was accepted." The person who kept adding features lost sight of "who it was being made for in the first place." The person who achieved the numbers couldn't see "how those numbers were perceived in the neighboring department."
Even within the same organization, the scenery each person sees is different. When what is seen differs, their respective "right things" also differ. Misalignments quietly begin from such places.
This book is a compilation of these realizations into case studies, authored by employee volunteers who have felt this through their daily work.
[Structure of This Book]
This book contains 6 cases. The first three cover "Pitfalls of New Businesses," and the latter three deal with "Misalignments in Product Development."
Pitfalls of New Businesses
- Case 1: If we stop the ads, it won't sell!?
- Case 2: The more voices we listened to, the less we understood what kind of app it was
- Case 3: A proposal that took six months was stopped by just one question
Misalignments in Product Development
- Case 4: "Saying