Higashi-Nakano Apparel Brand "Hardcore Chocolate" and "Shosen" Announce Collaboration T-shirt Release This Year Too! 2026 Edition Features T-shirts Designed with "Shosen" and "Corechoco" Logos!! Reservations Start April 30th (Thursday)!!
Higashi-Nakano-based apparel brand "Hardcore Chocolate" and bookstore "Shosen" are releasing their 2026 collaboration T-shirt, "INSANE BOOKSTORE Zoku Kurayami Ichiba Showa Hyakuichi-nen." Reservations begin at noon on April 30th via Shosen Online and other channels, with a release date of June 30th. This is a Shosen exclusive sale, and a POP-UP SHOP is also being held.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 21:00
- 🔍 Collected: April 30, 2026 at 12:31
- 🤖 AI Analyzed: April 30, 2026 at 14:29 (1h 57m after Collected)
Hardcore Chocolate x Shosen collaboration T-shirts, which began sales in 2022, are making a return this year.
This edgy collaboration T-shirt, a joint effort between "Shosen," known as a bookstore for enthusiasts, and apparel brand "Hardcore Chocolate," dubbed the "bad boy of the T-shirt world," is back again this year!
The combination of the phrase "INSANE BOOKSTORE" and its logo brilliantly elevates Shosen's passionate concepts—"A bookstore that pushes boundaries," "A crazy bookstore," "A bookstore that does anything"—with Hardcore Chocolate's distinctive hardcore worldview.
The T-shirts will be available in two colors: and .
Ahead of the release date on Tuesday, June 30th,
Pre-orders will begin at noon on Thursday, April 30th, at the following locations:
・Shosen Grande 6F (Jimbocho)
・Shosen Book Tower 1F (Akihabara)
・Shosen Online: https://shosen.tokyo/?mode=grp&gid=3176226
This product is exclusively available at Shosen.
Don't miss this opportunity to purchase it.
Product Name: "INSANE BOOKSTORE Zoku Kurayami Ichiba Showa Hyakuichi-nen"
*Shosen exclusive sale
[Colors]
●Darkness Black
●Showa Grayish Green
[Sizes] (Print is on the front only)
S: Length 65cm x Width 49cm
M: Length 69cm x Width 52cm
L: Length 73cm x Width 55cm
XL: Length 77cm x Width 58cm
XXL: Length 81cm x Width 63cm
Material: 100% Cotton
Selling Price: 3,500 yen each (tax included)
Release Date: Scheduled for Tuesday, June 30th
"INSANE BOOKSTORE Zoku Kurayami Ichiba Showa Hyakuichi-nen" Darkness Black
"INSANE BOOKSTORE Zoku Kurayami Ichiba Showa Hyakuichi-nen" Showa Grayish Green
[Notes]
*The content published may be subject to changes, postponements, or cancellations due to various circumstances.
*Please inquire at the store for product stock status.
*Please check the website for store details such as business hours.
Additionally, a Hardcore Chocolate POP-UP SHOP "Zoku Kurayami Ichiba Showa Hyakuichi-nen" is currently being held at Shosen Grande (B1F for Pro Wrestling & 6F for Movies, Tokusatsu, Anime, etc.) for a limited time until Sunday, May 31st.
The usual number of items handled has been expanded, and new products are scheduled to be added sequentially.
Please look forward to the POP-UP SHOP "Zoku Kurayami Ichiba Showa Hyakuichi-nen" as well!
Example of items handled ① Time Gal (B.C. Black)
Example of items handled ② Hissatsu Shiokinin Nakamura Mondo (Minamimachi Vanilla White)
[Inquiries]
Shosen Grande (Jimbocho) TEL 03-3295-0011
Business Hours 11:00-20:00
[Company Profile]
Hardcore Chocolate Co., Ltd.
Since its establishment in 1999, this apparel brand has been creating buzz in various underground scenes by incorporating core themes such as movies, pro wrestling, manga, anime, tokusatsu, and even moe into punkish designs. It is truly a voracious "hardcore" T-shirt apparel brand. Its "extreme but cool" and sophisticated designs have gained overwhelming support from core T-shirt users both domestically and internationally, earning it the nickname "bad boy of the T-shirt world."
Shosen Co., Ltd.
Operates bookstores under two names: "Shosen" and "Horindo Shoten." It deeply handles books and goods across various genres, including "railways," "idols," "pro wrestling," as well as "mathematics" and "fortune-telling." It also hosts numerous events related to authors.
Shosen URL: https://www.shosen.co.jp/