MUSE Launches "RoboPro," an In-Store Promotional Platform for Retail Robots
MUSE Co., Ltd. has launched "RoboPro," an in-store promotional platform utilizing the store robot "Armo," and has begun recruiting manufacturers, wholesalers, and advertising agencies to co-create in-store promotions. Belc Co., Ltd. will serve as the first retail partner in Japan, providing 22 already-introduced stores as marketing fields to promote the creation of new purchasing experiences in physical stores.
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- 📰 Published: April 9, 2026 at 19:00
- 🔍 Collected: April 9, 2026 at 10:30
- 🤖 AI Analyzed: April 20, 2026 at 10:29 (263h 58m after Collected)
MUSE Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director, President and CEO: Yasutaka Kasagi; hereinafter "the Company") is launching "RoboPro," an in-store promotional platform utilizing the store robot "Armo." Starting today, we will begin recruiting manufacturers, wholesalers, and advertising agencies to co-create in-store promotions.
Furthermore, Belc Co., Ltd. (Headquarters: Tsurugashima City, Saitama Prefecture; Representative Director, President: Issei Harashima; hereinafter "Belc") will serve as the first retail partner for "RoboPro" in Japan, providing 22 already-introduced stores as marketing fields to promote the creation of new purchasing experiences in physical stores.
**■ Background: Turning Labor Shortages into "Revenue Opportunities." Making Robots the Optimal Solution for Retail DX**
**(Mr. Harada, Director, System Reform Department, Belc Co., Ltd.)**
"Currently, the retail industry faces a severe labor shortage. At Belc, we have thoroughly pursued operational efficiency, such as automating product stocking and transportation using the store robot 'Armo.' However, the true value of robots goes beyond mere labor saving. We view robots as 'partners that revitalize stores and create new revenue sources,' and we are already seeing significant results in their use for promotions. In particular, Armo's multi-use capabilities and flexible hardware design are a major advantage for promotions in ever-changing sales floors. We feel great potential in this initiative across 22 stores as a measure to enhance the overall value of stores while balancing operational efficiency and the creation of revenue opportunities. Through 'RoboPro,' we look forward to evolving the very nature of stores together with manufacturers."
**■ The Innovativeness of the In-Store Promotional Platform 'RoboPro'**
"RoboPro" is Japan's first platform that connects retail companies introducing robots with manufacturers who want to strengthen in-store promotions, creating new customer touchpoints within stores. It achieves advanced promotions through the utilization of store networks.
1. **Overwhelming Promotional Effect:** As a "moving advertising medium," it captivates customers' attention. In demonstration experiments, it recorded several times the sales of regular display shelves in specific categories. Character-based presentations promote brand loyalty.
2. **"Proactive" Approach Tailored to Customer Flow:** Unlike fixed signage, it autonomously moves according to customer flow. It can make direct appeals through voice, movement, and visuals.
3. **Visualization of Promotional Effects:** It solves the problem of "difficulty in seeing the effects of in-store measures," a concern for manufacturers. Digitally controlled robots visualize the operational status of in-store promotions and customer interactions.
This achieves high attention rates and purchase promotion effects that could not be realized with conventional shelves or fixed signage. Furthermore, this service, through our in-store data visualization service "Eureka Platform," enables the accumulation and utilization of promotional measure data across multiple stores, thereby allowing for the advancement and standardization of promotions.
**■ Future Outlook: Store Expansion and Deepening Data Utilization**
Moving forward, Belc will expand the introduction of "Armo" based on the operational results from these 22 stores and standardize operational know-how across multiple stores. In collaboration with Belc, the Company will proceed with the accumulation and analysis of promotional measures and sales floor data acquired through robots, continuously visualizing "which sales floor, what kind of appeal, and how much it contributed to sales," thereby achieving cross-store promotional optimization.
Furthermore, Belc Co., Ltd. (Headquarters: Tsurugashima City, Saitama Prefecture; Representative Director, President: Issei Harashima; hereinafter "Belc") will serve as the first retail partner for "RoboPro" in Japan, providing 22 already-introduced stores as marketing fields to promote the creation of new purchasing experiences in physical stores.
**■ Background: Turning Labor Shortages into "Revenue Opportunities." Making Robots the Optimal Solution for Retail DX**
**(Mr. Harada, Director, System Reform Department, Belc Co., Ltd.)**
"Currently, the retail industry faces a severe labor shortage. At Belc, we have thoroughly pursued operational efficiency, such as automating product stocking and transportation using the store robot 'Armo.' However, the true value of robots goes beyond mere labor saving. We view robots as 'partners that revitalize stores and create new revenue sources,' and we are already seeing significant results in their use for promotions. In particular, Armo's multi-use capabilities and flexible hardware design are a major advantage for promotions in ever-changing sales floors. We feel great potential in this initiative across 22 stores as a measure to enhance the overall value of stores while balancing operational efficiency and the creation of revenue opportunities. Through 'RoboPro,' we look forward to evolving the very nature of stores together with manufacturers."
**■ The Innovativeness of the In-Store Promotional Platform 'RoboPro'**
"RoboPro" is Japan's first platform that connects retail companies introducing robots with manufacturers who want to strengthen in-store promotions, creating new customer touchpoints within stores. It achieves advanced promotions through the utilization of store networks.
1. **Overwhelming Promotional Effect:** As a "moving advertising medium," it captivates customers' attention. In demonstration experiments, it recorded several times the sales of regular display shelves in specific categories. Character-based presentations promote brand loyalty.
2. **"Proactive" Approach Tailored to Customer Flow:** Unlike fixed signage, it autonomously moves according to customer flow. It can make direct appeals through voice, movement, and visuals.
3. **Visualization of Promotional Effects:** It solves the problem of "difficulty in seeing the effects of in-store measures," a concern for manufacturers. Digitally controlled robots visualize the operational status of in-store promotions and customer interactions.
This achieves high attention rates and purchase promotion effects that could not be realized with conventional shelves or fixed signage. Furthermore, this service, through our in-store data visualization service "Eureka Platform," enables the accumulation and utilization of promotional measure data across multiple stores, thereby allowing for the advancement and standardization of promotions.
**■ Future Outlook: Store Expansion and Deepening Data Utilization**
Moving forward, Belc will expand the introduction of "Armo" based on the operational results from these 22 stores and standardize operational know-how across multiple stores. In collaboration with Belc, the Company will proceed with the accumulation and analysis of promotional measures and sales floor data acquired through robots, continuously visualizing "which sales floor, what kind of appeal, and how much it contributed to sales," thereby achieving cross-store promotional optimization.