Making 'How can we do it?' a Reality, Instead of 'Why we can't.'

Musashisakai Driving School Co., Ltd. has launched a special brand site supporting the 'challenges' of visually impaired individuals through driving experiences, aligned with their 3-day event thinking about an inclusive society.
キャンペーンNQ 78/100出典:PR Times

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  • 📰 Published: March 30, 2026 at 19:00
  • 🔍 Collected: March 30, 2026 at 22:56 (3h 56m after Published)
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Musashisakai Driving School Co., Ltd. has launched a special brand site to support 'challenges' through what can be done at a driving school, regardless of disabilities, in conjunction with the '3 Days to Think About an Inclusive Society with the Visually Impaired' on March 28, 29, and 30.

https://musasisakai-ds.co.jp/brandlp65/

■ Project Background: The Presence of a Single Friend and a Wish for the Future
The catalyst for this project was Taylor, a fully blind friend of the son of CEO Aki Takahashi. 'I want to create a future where blind children like Taylor can someday drive of their own volition.' And there was a strong desire to empathize with the urgent anxiety of Taylor's parents: 'How long can we continue to pick up and drop off this child?'

Furthermore, this is not a story limited to children. In order for many people to realize the joy of driving, there must be something we can do to support them as a driving school. With a deep love and dedication to automobiles in our hearts, we are taking on a challenge that only we can do.

■ Our Approach: Thinking 'How Can We Do It?' Instead of 'We Can't'
Generally, when people hear 'visual impairment,' they might easily imagine 'not being able to see anything at all.' However, even within visual impairments, visual characteristics vary from person to person, including not only those who are fully blind (completely unable to see/only sense light) but also those with low vision (low visual acuity/narrow field of vision, etc.). In this project, people with various characteristics participated, including those who are fully blind, those with low vision, and those with some vision in the right eye and hand motion perception in the left eye (able to recognize movement and direction when a hand is waved in front of the eyes).

For the driving experience, we first started with preparation to give them a sense of security. Before getting into the actual car, we set aside time for 'mental mapping,' where they trace the shape of the course with their fingertips to organize corners and sense of distance in their heads. In addition, they grasped the feel of the accelerator and brakes using a simulator, and grasped sensory distances, such as how the car reacts when the steering wheel is turned by a certain amount.