Murasaki Sports' Brand Holder "THREEWEATHER" Signs Brand Contract with Tokyo/Paris Olympian Rimu Nakamura, Starts Original Frame Development

Murasaki Sports Co., Ltd. (Head Office: Taito-ku, Tokyo; President: Yoichi Kanayama; hereinafter "Murasaki Sports") announced on April 1, 2026, the signing of a brand contract between professional BMX rider Rimu Nakamura, who competed in the Tokyo and Paris Olympics and is expected to excel in the upcoming Los Angeles Olympics, and "THREEWEATHER," an action sports brand for which Murasaki Sports serves as the brand holder.

Following this contract, Murasaki Sports will begin developing an original BMX frame with Rimu Nakamura, conceptualized with a design optimized for Japanese riders to meet world-standard performance.

[Background of the Contract]

Since its establishment, Murasaki Sports has upheld the mission of "designing connections through play," fostering next-generation culture and communities through action sports such as skateboarding, surfing, snowboarding, and BMX.

"THREEWEATHER," developed as a brand holder, is a "RIDE LIFE" proposal brand that combines the functionality of action sports with designs that blend into daily life. It develops products not only for competitors but for all people who enjoy horizontal culture as a lifestyle.

The attitude of contract athlete Rimu Nakamura, who continues to challenge on the world stage, and his style, which has a strong presence in both street and competition, showed high affinity with the brand image that "THREEWEATHER" aims for, leading to this contract.

[About Original Frame Development]

In the original frame development project launched this time, we will jointly develop products by reflecting Rimu Nakamura's practical feedback, focusing on the following:

1) Durability and lightness to meet world-standard performance

2) Competition-level stability and maneuverability

3) Design optimized for the feel of Japanese riders

This is not just a signature model, but a project where a top athlete and a brand seriously create a "real product to compete in the world."

■Comment from Rimu Nakamura

"I am very happy to be able to participate in a project that can give shape to my ideals. I am incorporating my 20 years of riding experience into this frame. I hope that many people will ride this bike and achieve great success around the world."

[Future Developments]

This project will not be limited to product development but will also aim to maximize brand value that spans "competition" and "culture" through the following initiatives:

1) Launch initiatives at stores and events

2) Digital content dissemination

3) Linkage with junior and youth generation development programs

4) Practical deployment in domestic and international competitions

Murasaki Sports will continue to disseminate Japanese action sports culture to the world through co-creation with top athletes.

[About THREEWEATHER]

THREEWEATHER is a ride-life brand originating from action sports, developed by Murasaki Sports. It pursues both performance and design, offering products that extend "play" into daily life.

The brand started in 1998, the year of the Nagano Olympics, when snowboarding was first adopted as an Olympic sport. Staff who loved snowboarding began developing products, continuously improving them daily based on their own field experience and rider feedback.

Starting with snowboarding, THREEWEATHER has expanded its categories to surfing, skateboarding, and BMX, continuing to grow as a comprehensive action sports brand.

[About Murasaki Sports]

Company Name: Murasaki Sports Co., Ltd.

Head Office: 7-14-5 Ueno, Taito-ku, Tokyo 110-0005

Established: June 1972

Representative Director: Yoichi Kanayama

Business Activities: Planning, import, and sales of action sports equipment, planning and operation of sports events, etc.

Mission:

A founding production company for RIDE LIFE, "designing connections through play."