[30th Anniversary] 'Permanent Edition Toumyou Complete Strategy Book that Only the Top Manufacturer Knows' Releases April 30

Murakami Farm Co., Ltd. (Headquarters: Hiroshima City, Representative Director and President: Kiyotaka Murakami, hereinafter Murakami Farm), which boasts the No. 1 domestic market share (*1) for sprouted vegetables, will publish the 'Permanent Edition Toumyou Complete Strategy Book that Only the Top Manufacturer Knows' on April 30, 2026. This book condenses the appeal of the popular vegetable 'Toumyou' (pea shoots), which is celebrating its 30th anniversary since launch.

*1: In-house calculation based on KSP-POS (food supermarkets) sales value share for radish sprouts, Toumyou, and sprouts (January - December 2025).

It has already been 30 years since its launch. Toumyou, which provides a stable supply year-round regardless of the weather, has become widely established on Japanese dining tables as the 'ultimate cost-performance vegetable' that is affordable, highly nutritious, and capable of being regrown. This book is a 'complete strategy book' that fully conveys the charm of Toumyou, including its nutritional value, tips for regrowing, recipes, and yet-to-be-known ways to use it.

Murakami Farm will continue to strive to deliver food value that enriches daily life as an ally in everyone's lifestyle through the production of sprouted vegetables.

What is 'Toumyou'?

Toumyou is a green-yellow vegetable where the young leaves and stems of peas (green peas) are eaten. It features a faint pea aroma and a crisp texture. It is an appealing vegetable with a good nutritional balance, taking the best of both worlds by combining the protein and vitamin B group abundantly found in legumes with the beta-carotene and vitamin C abundantly found in leafy greens. Because it is produced in a plant factory, its price is stable year-round, and you can enjoy regrowing it at home, making it highly recommended as a staple vegetable perfect for saving money.

Highlights of this Book

▪︎ Asagaya Sisters Interview 'We are Toumyou Fans'

The Asagaya Sisters, who have loved eating Toumyou since their struggling days and are now known as 'Toumyou-loving entertainers', make an appearance. They discuss their deep 'love for Toumyou', including their fateful encounter with the vegetable, their regrowth routines, and recommended recipes.

▪︎ Thorough Guide to the 2 Major Ironclad Recipes: 'Meat Roll' & 'Myoutama'

Introduces numerous variations, from basics to surprising twists, on the royal roads of Toumyou cooking: 'Meat Roll' and the irresistible fluffy egg 'Myoutama' (Toumyou egg stir-fry). It is packed with recipes exclusive to this book.

Toumyou Meat Roll Myoutama (Toumyou egg stir-fry)

▪︎ Endorsed by Doctors! The 'Best of Both Worlds' of Green-Yellow Vegetables and Beans

Beta-carotene, vitamin C, folic acid, and abundant protein. Dr. Aki Kudo, a gastroenterologist, explains the astonishing nutritional value of Toumyou that she recommends for all generations.

▪︎ Better Value Than Bean Sprouts!? Techniques for 100% Success in 'Regrowth'

A clear explanation from a manufacturer's perspective of the tips for profitable regrowth, allowing you to 'enjoy it up to 3 times including when you bought it.' The content is also useful for independent research projects.

▪︎ Infiltrating Japan's Largest Toumyou Plant Factory! Behind the Scenes of 'Smart Agri'

No matter how much vegetable prices soar, Toumyou can be easily bought and its price remains stable. How on earth is it cultivated? We infiltrate the state-of-the-art plant factory to uncover its secrets.

Murakami Farm Yamanashi Hokuto Production Center

Book Overview

[Title] Permanent Edition Toumyou Complete Strategy Book that Only the Top Manufacturer Knows

[Editor] Murakami Farm Toumyou Study Group

[Publisher] Ascom Inc.

[Release Date] April 30, 2026

[Main Content] Asagaya Sisters interview, how to identify fresh & delicious Toumyou, infiltrating the Toumyou plant factory!, 50 recipes by cooking method, etc.

Murakami Farm Company Overview

[Establishment] January 1978

[Representative] Representative Director and President Kiyotaka Murakami

[Sales] 13.254 billion yen (Fiscal year ending December 2025)

[Business] Production and sale of high-component vegetables such as Broccoli Super Sprout, Toumyou, sprouted vegetables, and micro herbs.

[Offices] Headquarters/R&D (Hiroshima), Production Centers (Hokkaido, Miyagi, Chiba, Kanagawa, Shizuoka, Yamanashi, Mie, Hiroshima, Fukuoka), Sales Offices (Tokyo, Aichi, Osaka, Hiroshima, Fukuoka)

[Overseas Licensing] Greenvines (Taiwan)

[Affiliates] Okinawa Murakami Farm Co., Ltd. (Ogimi Village, Okinawa Prefecture)

[Member Organizations] Japan Business Federation (Keidanren)

[Website] https://www.murakamifarm.com