In the AI Era, "Intangible Assets" Not "Knowledge" Make the Difference

DIG Inc. (established: April 2022, Representative Director: Yuhei Shibata, Headquarters: Musashino City, Tokyo, hereinafter "the Company") will launch "IA (Intangible Assets)," a practical community dedicated to building and connecting "intangible assets" such as "thought, expertise, communication, and trust" to work, on April 1, 2026.

Here, intangible assets refer to invisible values tied to individuals, such as thought, expertise, communication skills, credibility/trust, followers/networks, and personal IP.

With the evolution of AI, the value of knowledge and tasks themselves is becoming commoditized. In this era, what is crucial for individuals to be chosen, nominated, and connect to work is invisible values tied to individuals = intangible assets.

IA differs from conventional online salons and learning communities; it is established as a practice-oriented platform specialized in forming intangible assets and transforming them into work.

Why is a "platform to turn intangible assets into work" needed now?

Many people face these challenges:

・Possess expertise but struggle to articulate it effectively

・Communicate information but it doesn't lead to work or trust

・Have achievements but haven't accumulated them as case studies

・Knowledge is increasing, but it's not becoming a "reason to be chosen"

Until now, individual learning platforms primarily consisted of skill-acquisition learning communities and interaction-based online salons. However, in the AI era, these alone are not sufficient.

What is now required is to form, accumulate, and connect intangible assets such as thought, expertise, communication, and trust to work. IA is designed as a platform to practice this process.

AI-driven "task commoditization" and the reversal of asset value

By 2026, the spread of AI has led to the commoditization of "knowledge" and "tasks." Skills that merely involve manual execution are being replaced rapidly and with high quality by AI, making differentiation extremely difficult.

Meanwhile, in advanced Western countries, a reversal phenomenon has already occurred where the main focus of investment has shifted from "tangible assets" to "intangible assets." In the coming era, what determines an individual's competitiveness is not just their visible resume (tangible), but rather the total sum of "intangible assets" – what that person believes and who trusts them.

IA will establish a new category in Japan, making the formation of these "invisible assets," which has been lagging, the main focus of career strategy.

The "5-step assetization cycle" to turn intangible assets into work

At IA, to build intangible assets not by chance but with reproducibility, we advance assetization through the following 5 steps:

① Clarification of Expertise

Organize who you are, what problems you solve for whom, and clarify your position in the market.

② Articulation of Thought

Verbalize your judgment criteria, unique perspectives, and work methods to visualize your unique value.

③ Communication

Continuously disseminate articulated thoughts and insights externally via SNS and content, creating touchpoints with the market.

④ Case Study Development

Organize daily work and achievements into reproducible examples and case studies, accumulating them as assets.

⑤ Accumulation of Trust

Through consistent communication and case study accumulation, create a state where people think, "I want to rely on this person," leading to nominations, referrals, and collaborations.

6 things you will actually do at IA

At IA, you won't just receive information; you will practice turning intangible assets into work.

For example, the following initiatives are envisioned:

・Articulating your area of expertise and position

・Organizing judgment criteria and philosophies

・Designing SNS and content communication strategies

・Developing achievements and processes into case studies

・Receiving feedback on communication content

・Designing profiles and conversion funnels that generate trust and connections, building a foundation for future work and collaborations.

IA is not a place primarily for interaction; it is a community where action is prerequisite for building intangible assets and transforming them into work.

Why DIG is launching IA

DIG has, through providing offline interaction spaces, business development and communication support, and matching support, witnessed numerous instances of the challenge: "Even with skills and knowledge, they don't necessarily lead to work."

In reality, those who successfully connect to work tend to have their thoughts and expertise organized, consistent communication, and accumulated trust. IA is a community launched based on this on-the-ground understanding, to "visualize, build, and connect" individuals' intangible assets to work.

Message from the Representative

In an era where AI commoditizes knowledge and tasks, what ultimately makes the difference is "value tied to individuals." IA was launched as a platform to build intangible assets such as thought, expertise, communication, and trust, not by chance, but systematically, and connect them to work. — Yuhei Shibata, Representative of IA

Recruitment Overview

Name: IA (Intangible Assets)

Start Date: April 1, 2026

Fee: 6,600 JPY per month (tax included) *Early bird special price

Target: Individuals who wish to build thought, expertise, communication, and trust, and connect them to work or collaboration in the future.

Content: Community operation, communication support, case study support, matching support, etc.

Format: Online-centric community

Application Method: Direct application via the URL below

URL：https://mukeishisan.com/join

DIG Inc. Company Overview Established: April 2022 Representative: Yuhei Shibata Service Name: IA (Intangible Assets) Start Date: April 1, 2026 Business Activities: ・Community operation ・Communication/case study support ・Corporate matching (IA WORKS) ・Talent matching/collaboration support

URL：https://mukeishisan.com/

Contact: ia.mukeishisan@gmail.com