MTN Inc. and Fumio Isozaki Commercialize Kinmaku Massage® Expertise with 'Oshiri no Kamisama® Kinmaku Bit Corset'
Key facts
- MTN Inc. and Fumio Isozaki Commercialize Kinmaku Massage® Expertise with 'Oshiri no Kamisama® Kinmaku Bit Corset'
- MTN Inc. has collaborated with fascia therapy expert Fumio Isozaki to develop a specialized belt targeting the gluteus medius to alleviate back pain. Built on 40 years of research and 80,000 clinical cases, the product aims to address the social issue of back pain through professional-grade self-care.
- Source: PR Times
- Date: May 25, 2026
Direct answer
MTN Inc. has collaborated with fascia therapy expert Fumio Isozaki to develop a specialized belt targeting the gluteus medius to alleviate back pain. Built on 40 years of research and 80,000 clinical cases, the product aims to address the social issue of back pain through professional-grade self-care.
- Citation
- MTN Inc. and Fumio Isozaki Commercialize Kinmaku Massage® Expertise with 'Oshiri no Kamisama® Kinmaku Bit Corset' (May 25, 2026), PR Times
- Source
- PR Times
- Date
- May 25, 2026
MTN Inc. has collaborated with fascia therapy expert Fumio Isozaki to develop a specialized belt targeting the gluteus medius to alleviate back pain. Built on 40 years of research and 80,000 clinical cases, the product aims to address the social issue of back pain through professional-grade self-care.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 18:56
- 🔍 Collected: May 25, 2026 at 10:01
- 🤖 AI Analyzed: May 28, 2026 at 14:24 (76h 22m after Collected)
The first phase focuses on product development targeting the over 30 million people in Japan currently suffering from or prone to back pain (referred to as 'back pain wanderers'). The project has launched the 'Oshiri no Kamisama®' (God of the Hips) brand, focusing on the 'gluteus medius'—a muscle crucial for maintaining correct posture and comfortable walking. The foundational product, the 'Oshiri no Kamisama® Kinmaku Bit Corset' (patent pending), has been developed.
Designed for continuous daily use, the product leverages analog benefits for simplicity. The company is preparing to serialize the brand through OEM, adding functions tailored to specific sports, professions, and worksite requirements to reduce the ongoing burden on the lower back and legs.
**Development Background**
The project spent 17 years in conception and 2 years in iterative prototyping. Monitor tests were conducted with 40 individuals across various industries, including healthcare workers, nursery teachers, logistics personnel, office workers, and estheticians. Their rigorous feedback led to a simple, compact design that can be used in any situation.
**About TEAM ISOZAKI and Fumio Isozaki**
Fumio Isozaki began his research 40 years ago when 'fascia' was not yet a common term. His unique 'Kinmaku Massage®' method focuses on removing adhesions in the fascia that encase muscles to balance the muscular and skeletal systems, addressing the root cause of symptoms rather than just the results.
**Future Outlook**
The economic loss due to back pain is estimated at 3 trillion yen, making it a significant social issue. The team aims to deliver this method not only to those in pain but also for prevention in healthy individuals, performance enhancement for athletes, and employee healthcare in corporate wellness programs. They have begun business co-creation with various industries using 'AUBA,' a leading open innovation platform.
FAQ
Who is the target audience for the 'Butt God® Fascia Bit Stiffness Set'?
It primarily targets the estimated 30 million people in the country who suffer from lower back pain or are at risk of developing it.
What is the main feature of this product?
The product is based on the 'Fascia Massage®' method developed by Fumio Isogaki, who has over 40 years of research and 80,000 clinical cases. It specifically targets the 'middle gluteal muscle,' which is considered the true cause of lower back pain.
How long did it take to develop the product?
It took 17 years for the concept and 2 years of prototyping and improvements to complete the product.
Can you tell me about the results and intended use of the monitor tests?
Monitor tests were conducted with 40 participants from various industries, including healthcare, logistics, and office work. The design considers reducing the burden in daily life and the workplace.
Are there any plans for future business expansion?
Plans include developing a series of products tailored to different sports and occupations, offering OEM services, and collaborating with other industries through the open innovation platform 'AUBA'.