Minano Town, Chichibu-gun, Saitama Prefecture (Mayor: Hidenori Kurosawa) and MTI Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Toshihiro Maeta; hereinafter, MTI) will conclude a "Partnership Agreement on Women's Health Management Support" on April 1 (Wednesday), with the aim of supporting women's health management and related matters. Through this partnership agreement, MTI will begin offering its 'Lunaluna' women's healthcare service, which accompanies all women throughout their lives, including its paid feature, the "Premium Course," free of charge to residents of Minano Town starting April 1 (Wednesday). Through the 'Lunaluna' service, information dissemination on basic knowledge regarding infertility treatment and fertility activities is also planned, allowing users to receive health information tailored to their life stages. Furthermore, through this initiative, a verification will be conducted to see if the provision of the 'Lunaluna' app and information dissemination can contribute to fertility activities within households.

1. Background of the Partnership Agreement Minano Town is working towards realizing a "town chosen by young people and women" against the backdrop of changes in the social environment, including population decline. As part of this, the town is promoting the development of an environment that seamlessly supports marriage, pregnancy, childbirth, and child-rearing, and also aims to promote "preconception care" so that younger generations can engage in health management early on with a view to the future. MTI began providing the 'Lunaluna' service in 2000. Utilizing the big data accumulated in 'Lunaluna', MTI has built its unique ovulation day prediction algorithm*1, and has leveraged its 25 years of accumulated know-how and expertise to support women's health tailored to various life stages, including menstrual cycle management, fertility activities, pregnancy, childbirth, child-rearing, and menopause. Against this background, both parties have reached this partnership agreement to mutually cooperate in supporting women's health management and other related matters.

2. Matters of Cooperation and Collaboration Utilizing 'Lunaluna' provided by MTI, cooperation and collaboration will be carried out regarding the following matters: (1) Dissemination and enlightenment of correct knowledge regarding women's health management (2) Dissemination and enlightenment of correct knowledge and support regarding pregnancy, childbirth, infertility, and recurrent pregnancy loss (3) Support for couples wishing to conceive, implemented by Minano Town (4) Support for couples wishing to conceive, implemented by MTI (5) Other matters deemed necessary by both parties

3. Initiatives ■ Free provision of 'Lunaluna's "Premium Course" 【Free Provision Period】 ● April 1, 2026 (Wednesday) ~ March 31, 2028 (Friday) 【Main Features of Lunaluna Premium Course】 ● Period prediction ● Predicts and notifies ovulation days, more fertile periods, and optimal intercourse days tailored to each individual's situation using a unique prediction algorithm* *Patent acquired (Patent No. 5998307) ● Basal body temperature intercourse day notification ● Ask the Doctor (Supervising doctors answer questions and concerns) ● Partner sharing (Share period predictions, optimal intercourse days, physical condition, etc., with partners) ● Period cycle and physical condition review ● Self-check for menstrual pain and PMS

【How to Use】 Those using 'Lunaluna' for the first time / those who have used it in the past but do not currently have the app downloaded can follow steps ① to ⑤. Those currently using it can follow steps ② to ⑤.

① Download the 'Lunaluna' app ② Register a new ID / Log in ③ Register / Update profile information Prefecture: Saitama City/Town/Village: Minano Town ④ Navigate to the Minano Town information page from the guidance displayed on the 'Lunaluna' app home screen or menu screen ⑤ Register according to the procedures described on the Minano Town information page

*If you have already downloaded 'Lunaluna' and are unsure about your ID registration status or login status, please check under Service Menu > Settings > Lunaluna ID. *If you are already subscribed to a paid plan, please cancel your paid plan and access the Minano Town information page after your next contract renewal date. For instructions on how to cancel a paid plan, please check under Service Menu > Settings > Manage/Cancel Paid Plan. *This free provision of the "Premium Course" is only available to residents of Minano Town.

Dissemination of basic knowledge on fertility activities and information on women's health support Utilizing the 'Lunaluna' service, MTI plans to disseminate basic knowledge on infertility treatment and fertility activities, and conduct knowledge enlightenment as women's health support tailored to life stages. In addition, it provides a self-check function that refers to age, fertility history, and past menstrual cycles, proposes appropriate steps for fertility activities, and recommends medical institution visits.

★ About 'Lunaluna': https://lnln.jp/ A women's healthcare service that accompanies all women throughout their lives, from menstrual cycle management and support for physical and mental health before and after menarche, to fertility activities, pregnancy, childbirth, menopause, pill medication, and medical institution visit support*2. The app has accumulated over 22 million downloads (as of June 2025), and by utilizing the accumulated big data, it has established a unique prediction algorithm, enabling highly accurate ovulation day prediction. Furthermore, through the "FEMCATION*3" project, which promotes understanding of women's bodies and minds, it creates learning opportunities and works to create an environment where society as a whole can support women. In November 2025, the service will celebrate its 25th anniversary and announced a new statement, "The one who knows you best in the world." It is promoting initiatives to enable more women to face their own bodies by collaborating with local governments to promote preconception care and fertility support, and by cooperating with society.

*1 News release regarding ovulation day prediction: https://www.mti.co.jp/?p=22438 *2 Medical institution visit support "Lunaluna Medico" https://sp.lnln.jp/brand/services/lnlnmedico_general "Lunaluna Online Consultation" https://lp.telemedicine.lnln.jp/p Online consultation for birth control pills "Lunaluna Okusuri-bin" https://okusuri.lnln.jp/s/lp/lunaapp_okusuri_lp/okusuri_main/index.html *3 "FEMCATION" is a coined word combining FEMALE and EDUCATION. * 'Lunaluna' and "FEMCATION" are registered trademarks of MTI Co., Ltd.

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  • Source: PR TIMES
  • Category: News