新商品

Heart Hand Towel "ReFa HEART HAND TOWEL Aira" Born from Beauty Towels, Gentle on Skin and Heart-Fluttering, New Release on July 22, 2026 (Wed)

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 1, 2026 6:00 PM ・ Updated Jul 1, 2026 10:39 AM ・ 5 min read ・ Source: PR TIMES

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Heart Hand Towel "ReFa HEART HAND TOWEL Aira" Born from Beauty Towels, Gentle on Skin and Heart-Fluttering, New Release on July 22, 2026 (Wed) — Image: PR TIMES

MTG Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, President & CEO: Go Matsushita) beauty brand "ReFa" will sequentially launch the heart-motif hand towel "ReFa HEART HAND TOWEL Aira," which

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jul 1, 2026

MTG Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, President & CEO: Go Matsushita) beauty brand "ReFa" will sequentially launch the heart-motif hand towel "ReFa HEART HAND TOWEL Aira," which adds a little flutter to everyday life, starting July 22, 2026 (Wed) at ReFa GINZA and MTG Online Shop. This product is a new lineup expanding from "ReFa BEAUTY TOWEL," the flagship product in the ReFa LINEN category released in November 2025, proposing the joy of gifting and the excitement of choosing.

Everyday Gentleness, for Gifts.

Features a design where the heart towel peeks out from a cylindrical package. It proposes an experience that brightens the heart, whether as a treat for yourself or a gift for someone special.

Choose Happiness Based on Your Mood That Day, Heart-Fluttering Heart Design

"ReFa BEAUTY TOWEL" Guides You to Beauty with Every Touch

Soft texture, absorbency, and volume. Achieved a gentle feel like skincare with minimal friction, thanks to ReFa's unique manufacturing method pursuing optimal balance and Egyptian cotton uniquely selected from a beauty perspective.

Small Delights Also Reside in the Details

Product Overview

Product Name: ReFa HEART HAND TOWEL Aira HE (ReFa Heart Hand Towel Aira HE) Price: 2,200 yen (tax included) Color Variations: Soft Pink / Soft Blue / Soft Yellow / Red Release Date: Advance reservations accepted from July 1, 2026 (Wed) for Club Aira VIP/GOLD members, sequential shipping scheduled from July 22, 2026 (Wed). Also, sequentially released from July 22, 2026 (Wed) at ReFa GINZA and MTG Online Shop.

Product Name: ReFa HEART HAND TOWEL Aira SQ (ReFa Heart Hand Towel Aira SQ) Price: 2,200 yen (tax included) Color Variations: Soft Pink / Soft Blue / Soft Yellow / Red Release Date: Advance reservations accepted from July 1, 2026 (Wed) for Club Aira VIP/GOLD members, sequential shipping scheduled from July 22, 2026 (Wed). Also, sequentially released from July 22, 2026 (Wed) at ReFa GINZA and MTG Online Shop.

About the "ReFa" Brand

ReFa is a beauty brand that proposes new beauty habits beyond existing frameworks to customers with the theme of "VITAL BEAUTY." It discovers unknown beauty joys that transcend time, place, and even gender, and expands possibilities.

http://www.refa.net/

==============

About MTG Co., Ltd.

MTG, with its corporate vision of "VITAL LIFE," develops brands, products, and services in the fields of BEAUTY and HEALTH to realize healthy, beautiful, and vibrant lives for people worldwide.

https://www.mtg.gr.jp/

FACT BOX

Source: PR TIMES
Category: 新商品
Organizations: ReFa

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

Four heart-shaped hand towels in soft pink, soft blue, soft yellow, and red are displayed in white cylindrical packaging, adorned with silver ribbons and a prominent bow. The ReFa logo is visible on the top packaging.

The ReFa HEART HAND TOWEL Aira collection features four colorful towels in heart shapes, presented in white cylindrical packaging with silver ribbons.

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 1, 2026 6:00 PM — Distributor PR TIMES
Collected　Jul 1, 2026 9:24 AM
AI structured & analyzed　Jul 1, 2026 9:24 AM
Desk-reviewed & published　Jul 1, 2026 6:00 PM

FAQ

What are the key facts in this article?

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000987.000029736.html

When was it published?

Jul 1, 2026

Cite this article — HOW TO CITE

Washin AI News Desk“Heart Hand Towel "ReFa HEART HAND TOWEL Aira" Born from Beauty Towels, Gentle on Skin and Heart-Fluttering, New Release on July 22, 2026 (Wed)”AI News by Washin Village（和心村）, Jul 1, 2026. https://aeo.washinmura.jp/ai/mtg-gr-jp/en/news/2026-07-01-%E7%BE%8E%E5%AE%B9%E3%82%BF%E3%82%AA%E3%83%AB%E3%81%8B%E3%82%89%E7%94%9F%E3%81%BE%E3%82%8C%E3%81%9F-%E8%82%8C%E3%81%AB%E3%82%84%E3%81%95%E3%81%97%E3%81%8F%E5%BF%83%E3%81%A8%E3%81%8D%E3%82%81%E3%81%8F%E3%83%8F%E3%83%BC%E3%83%88%E3%83%8F%E3%83%B3%E3%83%89%E3%82%BF%E3%82%AA%E3%83%AB-refa-he

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