ReFa, a beauty brand operated by MTG Co., Ltd. (Headquarters: Nagoya, Aichi; President & CEO: Takeshi Matsushita), announces the launch of the 'ReFa COMFORT SERIES' in July 2026. This product line will be introduced as amenity items for the hospitality market.
With the growing number of female travelers and increased tourism demand, enhancing amenities has become a key factor in improving guest satisfaction across various accommodations, including business hotels. To meet this need, ReFa has developed bath amenities infused with beauty ingredients such as CICA*1 and ceramides*2, aiming to deliver a comfortable and personalized beauty experience even while traveling. The series features universal design packaging, eco-friendly materials, and a slit design for easy visibility of remaining product. Combined with rich lather and a luxurious fragrance, the products provide deep hydration for hair and skin, offering guests a premium bathing experience.
*1 Centella Asiatica Extract (skin and hair conditioning agent) *2 Ceramide NP, Ceramide NS, Ceramide AP, Ceramide AS, Ceramide EOP (skin and hair conditioning agents)
Product Overview
Product Name: ReFa COMFORT SHAMPOO
Price: Available upon inquiry with sales representatives (for corporate wholesale)
Volume: 10L
Release Date: Scheduled for July 2026
Distribution: To be sequentially sold to hotels and other accommodation facilities
Product Name: ReFa COMFORT TREATMENT
Price: Available upon inquiry with sales representatives (for corporate wholesale)
Volume: 10L
Release Date: Scheduled for July 2026
Distribution: To be sequentially sold to hotels and other accommodation facilities
Product Name: ReFa COMFORT BODY WASH
Price: Available upon inquiry with sales representatives (for corporate wholesale)
Volume: 10L
Release Date: Scheduled for July 2026
Distribution: To be sequentially sold to hotels and other accommodation facilities
Product Name: ReFa COMFORT SHAMPOO APPLICATOR
ReFa COMFORT TREATMENT APPLICATOR
ReFa COMFORT BODY WASH APPLICATOR
Price: Available upon inquiry with sales representatives (for corporate wholesale)
Volume: 6 units each
Release Date: Scheduled for July 2026
Distribution: To be sequentially sold to hotels and other accommodation facilities
About the ReFa Brand
ReFa is a beauty brand that proposes new beauty routines beyond conventional boundaries under the theme of 'VITAL BEAUTY.' It seeks to discover new joys of beauty that transcend time, place, and even gender, expanding possibilities for self-care.
<ReFa Brand Website>
http://www.refa.net/
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About MTG Co., Ltd.
MTG operates under the business vision of 'VITAL LIFE,' developing brands, products, and services in the BEAUTY and HEALTH sectors to help people worldwide live healthy, beautiful, and vibrant lives.
<MTG Corporate Website>
https://www.mtg.gr.jp/
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: ReFa COMFORT SHAMPOO / ReFa COMFORT TREATMENT