80% of Consumers Want 'Something Different' for Father's Day but Struggle to Find Options—Survey Reveals Gift Rut
Key facts
- 80% of Consumers Want 'Something Different' for Father's Day but Struggle to Find Options—Survey Reveals Gift Rut
- MTG Co., Ltd.'s recovery wear brand 'ReD' conducted a survey on Father's Day gifts. While 80% of respondents want to avoid repeating gifts, 60% continue to buy standard items. With rising interest in health and rest, recovery wear is emerging as a popular new choice.
- Source: PR Times
- Date: June 10, 2026
Direct answer
MTG Co., Ltd.'s recovery wear brand 'ReD' conducted a survey on Father's Day gifts. While 80% of respondents want to avoid repeating gifts, 60% continue to buy standard items. With rising interest in health and rest, recovery wear is emerging as a popular new choice.
- Citation
- 80% of Consumers Want 'Something Different' for Father's Day but Struggle to Find Options—Survey Reveals Gift Rut (June 10, 2026), PR Times
- Source
- PR Times
- Date
- June 10, 2026
MTG Co., Ltd.'s recovery wear brand 'ReD' conducted a survey on Father's Day gifts. While 80% of respondents want to avoid repeating gifts, 60% continue to buy standard items. With rising interest in health and rest, recovery wear is emerging as a popular new choice.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 19:07
- 🔍 Collected: June 10, 2026 at 10:21
- 🤖 AI Analyzed: June 10, 2026 at 17:04 (6h 43m after Collected)
MTG Co., Ltd.'s recovery wear brand 'ReD' conducted a survey regarding Father's Day gifts.
While approximately 80% of people want to give 'something different every year,' about 60% reported that they 'tend to give the same thing every year,' highlighting a rut in Father's Day gift-giving. Additionally, two out of three people responded that they 'want to give a gift conscious of health and rest,' putting recovery wear in the spotlight as a new alternative to standard gifts.
Key Survey Findings:
- Rut in gifts: 80% want to give something new, but 60% stick to standard categories (alcohol, food, etc.).
- Limited options: 65.7% feel Father's Day has fewer gift options compared to Mother's Day.
- Difficulty in choosing: 70% face challenges in picking gifts, citing reasons like 'difficult to understand father's preference.'
- New alternatives: 70% want health/rest-focused gifts, with 60% showing interest in recovery wear.
Survey Overview:
- Dates: May 20 – May 25, 2026
- Respondents: 300 men and women aged 20-60 nationwide.
- Method: Internet survey.
While approximately 80% of people want to give 'something different every year,' about 60% reported that they 'tend to give the same thing every year,' highlighting a rut in Father's Day gift-giving. Additionally, two out of three people responded that they 'want to give a gift conscious of health and rest,' putting recovery wear in the spotlight as a new alternative to standard gifts.
Key Survey Findings:
- Rut in gifts: 80% want to give something new, but 60% stick to standard categories (alcohol, food, etc.).
- Limited options: 65.7% feel Father's Day has fewer gift options compared to Mother's Day.
- Difficulty in choosing: 70% face challenges in picking gifts, citing reasons like 'difficult to understand father's preference.'
- New alternatives: 70% want health/rest-focused gifts, with 60% showing interest in recovery wear.
Survey Overview:
- Dates: May 20 – May 25, 2026
- Respondents: 300 men and women aged 20-60 nationwide.
- Method: Internet survey.
FAQ
父の日のプレゼントにおけるマンネリ化の現状は？
調査では、約8割が「毎回違うものを贈りたい」と回答している一方、約6割が「毎年同じものを贈りがち」と答えており、理想と現実にギャップがあることが判明しました。
父の日プレゼント選びの主な悩みは何ですか？
約7割が悩みを抱えており、「父親の好みがわかりにくい」（28.0%）、「定番以外に思いつかない」（26.0%）などが主な理由として挙げられています。
母の日と比較した父の日プレゼントの課題は？
回答者の65.7%が「母の日と比べて父の日プレゼントの選択肢は少ない」と感じており、選択肢の少なさが選びにくさの一因となっています。
父の日のプレゼントとして注目されている新たなジャンルは？
約7割が「健康・休養を意識したプレゼントを贈りたい」と回答しており、疲労回復をサポートする「リカバリーウェア」が新たな選択肢として好意的に受け止められています。
この調査の実施期間と対象者は？
2026年5月20日から5月25日にかけて、全国の20代から60代の男女300人を対象にインターネット調査として実施されました。