ReFa Launches Three New Items via ReFa BEAUTY SHOWCASE on May 20, 2026
MTG's beauty brand 'ReFa' has launched three hair care items in new colors (M-Pink, M-Mint Green, M-Purple) under its new 'ReFa BEAUTY SHOWCASE' project.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 18:00
- 🔍 Collected: May 20, 2026 at 09:31
- 🤖 AI Analyzed: May 20, 2026 at 10:01 (30 min after Collected)
MTG Co., Ltd. (Headquarters: Nagoya, Aichi; President: Tsuyoshi Matsushita), through its beauty brand 'ReFa,' is introducing three new colors—M-Pink, M-Mint Green, and M-Purple—across three items as part of its new project, 'ReFa BEAUTY SHOWCASE.'
This color line is planned to be integrated into future product lineups, further expanding the expressions of beauty proposed by ReFa.
The products are currently available in a pre-sale at ReFa GINZA and the MTG ONLINE SHOP, with plans to expand to other markets subsequently.
[Pre-sale at ReFa GINZA and MTG ONLINE SHOP]
Product Name: ReFa DRY ME. Price: 4,730 yen (tax included).
[Pre-sale at ReFa GINZA]
Product Name: ReFa HEART MIRROR TWIN. Price: 6,600 yen (tax included).
Product Name: ReFa MARQUISE COMPACT. Price: 9,350 yen (tax included).
*Please inquire at individual stores regarding availability.
■ About 'ReFa BEAUTY SHOWCASE'
'ReFa BEAUTY SHOWCASE' is a project proposing a new beauty in hair care. From a total hair care perspective, the project offers diverse beauty and experiential value through new products, color variations, and various other content. By helping customers discover their own unique styles, elevating their moods when they hold the products, and providing excitement every time they are used, we aim to create new beauty experiences that enrich daily hair care and expand the possibilities of hair care.
■ About the 'ReFa' Brand
Under the theme of 'VITAL BEAUTY,' ReFa is a beauty brand proposing new beauty habits that go beyond existing boundaries.
■ About MTG Co., Ltd.
With a business vision of 'VITAL LIFE,' MTG develops brands, products, and services in the fields of BEAUTY and HEALTH to realize healthy, beautiful, and vibrant lives for people around the world.
This color line is planned to be integrated into future product lineups, further expanding the expressions of beauty proposed by ReFa.
The products are currently available in a pre-sale at ReFa GINZA and the MTG ONLINE SHOP, with plans to expand to other markets subsequently.
[Pre-sale at ReFa GINZA and MTG ONLINE SHOP]
Product Name: ReFa DRY ME. Price: 4,730 yen (tax included).
[Pre-sale at ReFa GINZA]
Product Name: ReFa HEART MIRROR TWIN. Price: 6,600 yen (tax included).
Product Name: ReFa MARQUISE COMPACT. Price: 9,350 yen (tax included).
*Please inquire at individual stores regarding availability.
■ About 'ReFa BEAUTY SHOWCASE'
'ReFa BEAUTY SHOWCASE' is a project proposing a new beauty in hair care. From a total hair care perspective, the project offers diverse beauty and experiential value through new products, color variations, and various other content. By helping customers discover their own unique styles, elevating their moods when they hold the products, and providing excitement every time they are used, we aim to create new beauty experiences that enrich daily hair care and expand the possibilities of hair care.
■ About the 'ReFa' Brand
Under the theme of 'VITAL BEAUTY,' ReFa is a beauty brand proposing new beauty habits that go beyond existing boundaries.
■ About MTG Co., Ltd.
With a business vision of 'VITAL LIFE,' MTG develops brands, products, and services in the fields of BEAUTY and HEALTH to realize healthy, beautiful, and vibrant lives for people around the world.
FAQ
Where can I experience ReFa BEAUTY SHOWCASE?
It is featured on a special website, ReFa GINZA, and the MTG ONLINE SHOP.
Will the new colors be available in the future?
Yes, this color line is planned to be continued in future product developments.
What is ReFa's brand theme?
The theme is 'VITAL BEAUTY,' proposing new beauty habits that transcend time and gender.