ReFa BEAUTECH DRYER SE Debuts at Department Stores with Exclusive "White Gold" Color
MTG Co., Ltd.'s beauty brand 'ReFa' will begin selling the 'ReFa BEAUTECH DRYER SE' at department stores nationwide for the first time starting June 10, 2026, also introducing an exclusive 'White Gold' color for department stores.
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- 📰 Published: May 12, 2026 at 18:00
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MTG Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, Representative Director and President: Tsuyoshi Matsushita)'s beauty brand 'ReFa' will launch the 'ReFa BEAUTECH DRYER SE' at department stores for the first time, along with the release of the department store exclusive color 'White Gold,' on Wednesday, June 10, 2026.
This product, which began sales in October 2026, is the smallest and lightest palm-sized dryer in ReFa's history, incorporating ReFa's technology. It has been highly praised by many customers for its excellent finish, convenient compactness, and wide range of color variations.
To coincide with its debut at department stores, a 'White Gold' limited edition, boasting an elegant shimmer, will be made available. This special color will offer both the joy of choosing and the pleasure of using a unique item.
Moving forward, we will continue to deliver new experiences to more customers through product proposals tailored to the value of each sales channel.
◾️Product Overview
Product Name: ReFa BEAUTECH DRYER SE
Color: White Gold
Price: ¥33,000 (tax included)
Release Date: Wednesday, June 10, 2026
Sales: Exclusively available at department stores nationwide.
*For product availability at individual stores, please contact each store directly.
■About the 'ReFa' Brand
ReFa is a beauty brand that proposes new beauty habits beyond existing frameworks, centered on the theme of 'VITAL BEAUTY.' We discover unseen joys of beauty that transcend time, place, and even gender, expanding possibilities.
< 'ReFa' Brand Website >
http://www.refa.net/
==========
■About MTG Co., Ltd.
MTG, with its business vision 'VITAL LIFE,' develops brands, products, and services in the BEAUTY and HEALTH sectors to realize healthy, beautiful, and vibrant lives for people worldwide.
< MTG Corporate Website >
https://www.mtg.gr.jp/
This product, which began sales in October 2026, is the smallest and lightest palm-sized dryer in ReFa's history, incorporating ReFa's technology. It has been highly praised by many customers for its excellent finish, convenient compactness, and wide range of color variations.
To coincide with its debut at department stores, a 'White Gold' limited edition, boasting an elegant shimmer, will be made available. This special color will offer both the joy of choosing and the pleasure of using a unique item.
Moving forward, we will continue to deliver new experiences to more customers through product proposals tailored to the value of each sales channel.
◾️Product Overview
Product Name: ReFa BEAUTECH DRYER SE
Color: White Gold
Price: ¥33,000 (tax included)
Release Date: Wednesday, June 10, 2026
Sales: Exclusively available at department stores nationwide.
*For product availability at individual stores, please contact each store directly.
■About the 'ReFa' Brand
ReFa is a beauty brand that proposes new beauty habits beyond existing frameworks, centered on the theme of 'VITAL BEAUTY.' We discover unseen joys of beauty that transcend time, place, and even gender, expanding possibilities.
< 'ReFa' Brand Website >
http://www.refa.net/
==========
■About MTG Co., Ltd.
MTG, with its business vision 'VITAL LIFE,' develops brands, products, and services in the BEAUTY and HEALTH sectors to realize healthy, beautiful, and vibrant lives for people worldwide.
< MTG Corporate Website >
https://www.mtg.gr.jp/