Realizing a 'LEXUS That Makes You More Beautiful The More You Ride' by ReFa, LEXUS, and Aisin
MTG, LEXUS, and Aisin announced a LEXUS concept car equipped with 'ReFa HYDRAID' technology at Auto China 2026, aiming to create a new vehicle experience where traveling enhances beauty.
📋 Article Processing Timeline
- 📰 Published: April 25, 2026 at 02:23
- 🔍 Collected: April 24, 2026 at 18:02
- 🤖 AI Analyzed: April 24, 2026 at 20:31 (2h 29m after Collected)
MTG Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; President: Tsuyoshi Matsushita) announces that, in collaboration with the LEXUS brand and Aisin, which possesses the Hydraid® technology, it will unveil a LEXUS concept car equipped with ReFa HYDRAID at the Auto China 2026 Beijing International Automotive Exhibition held from April 24 to May 3, 2026.
The concept announcement at this exhibition goes beyond mere product introduction or spatial staging. It aims to position itself as a starting point for potential future vehicle integration by broadcasting both the functional value of the Hydraid technology and the BEAUTY LIFE value provided by the ReFa brand within the premium experience that LEXUS aspires to deliver.
Moving forward, the three parties—LEXUS, Aisin, and ReFa—will proceed with the consideration and development of the concept presented at this exhibition, aiming to realize the new value of 'becoming more beautiful the more you ride.'
■ ReFa HYDRAID
Applying catalytic structure technology used in automotive exhaust gas treatment, the world's first*2 technology 'Hydraid®' capable of generating and releasing the world's smallest*1 water particles has been adopted for the first time as a beauty device. This represents a technological innovation in the field of 'hair penetration support devices' in the beauty industry for the first time in about 30 years, realizing a new approach that transcends the framework of conventional beauty treatments for professionals.
ReFa HYDRAID is an unprecedented commercial device that elevates the quality of treatments just by applying it to the hair during service, ensuring color lasts longer, treatments feel better to the touch, and hair straightening finishes softly.
*1 World's smallest: Based on a comparison with practical technologies capable of stably generating similar water clusters (published values of major global manufacturers) (According to Stella Associe / November 1, 2025)
*2 World's first: As a practical technology capable of stably generating water clusters with a particle size of approximately 1nm (nanometer) (According to Stella Associe / November 1, 2025)
■ Auto China 2026 Beijing International Automotive Exhibition
The Beijing International Motor Show (Auto China), after more than 30 years of development since its start in 1990, is a crucial exhibition event for the automotive industry in China and overseas. It has become a landmark brand exhibition in China's exhibition industry and the highest-level international Class A motor show held in China.
http://www.beijingautoshow.com/ja/
■ About LEXUS
Lexus is a luxury brand established by Toyota Motor Corporation in 1989. With the new brand vision 'DISCOVER', it aims to lead customers to discover new luxury lifestyles by being confident, adventurous, and innovative, without imitating anyone.
Lexus Official Website: https://lexus.jp/
■ About Aisin
Aisin Corporation (Headquarters: Kariya City, Aichi Prefecture; President: Moritaka Yoshida) is a global automotive parts supplier that has continued to evolve alongside automobiles since its establishment in 1965. Under the philosophy 'Inspiring "movement", creating smiles for the future', they not only contribute to the evolution of real mobility but also provide all kinds of 'mobility' experiences that move people's 'hearts' worldwide. Furthermore, they are challenging various technological developments such as vehicle electrification and energy-related businesses.
Aisin Corporation Corporate Website: https://www.aisin.com/jp/
Hydraid Website: https://www.hydraid.jp/hair/
* 'Hydraid' is a registered trademark of Aisin.
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The concept announcement at this exhibition goes beyond mere product introduction or spatial staging. It aims to position itself as a starting point for potential future vehicle integration by broadcasting both the functional value of the Hydraid technology and the BEAUTY LIFE value provided by the ReFa brand within the premium experience that LEXUS aspires to deliver.
Moving forward, the three parties—LEXUS, Aisin, and ReFa—will proceed with the consideration and development of the concept presented at this exhibition, aiming to realize the new value of 'becoming more beautiful the more you ride.'
■ ReFa HYDRAID
Applying catalytic structure technology used in automotive exhaust gas treatment, the world's first*2 technology 'Hydraid®' capable of generating and releasing the world's smallest*1 water particles has been adopted for the first time as a beauty device. This represents a technological innovation in the field of 'hair penetration support devices' in the beauty industry for the first time in about 30 years, realizing a new approach that transcends the framework of conventional beauty treatments for professionals.
ReFa HYDRAID is an unprecedented commercial device that elevates the quality of treatments just by applying it to the hair during service, ensuring color lasts longer, treatments feel better to the touch, and hair straightening finishes softly.
*1 World's smallest: Based on a comparison with practical technologies capable of stably generating similar water clusters (published values of major global manufacturers) (According to Stella Associe / November 1, 2025)
*2 World's first: As a practical technology capable of stably generating water clusters with a particle size of approximately 1nm (nanometer) (According to Stella Associe / November 1, 2025)
■ Auto China 2026 Beijing International Automotive Exhibition
The Beijing International Motor Show (Auto China), after more than 30 years of development since its start in 1990, is a crucial exhibition event for the automotive industry in China and overseas. It has become a landmark brand exhibition in China's exhibition industry and the highest-level international Class A motor show held in China.
http://www.beijingautoshow.com/ja/
■ About LEXUS
Lexus is a luxury brand established by Toyota Motor Corporation in 1989. With the new brand vision 'DISCOVER', it aims to lead customers to discover new luxury lifestyles by being confident, adventurous, and innovative, without imitating anyone.
Lexus Official Website: https://lexus.jp/
■ About Aisin
Aisin Corporation (Headquarters: Kariya City, Aichi Prefecture; President: Moritaka Yoshida) is a global automotive parts supplier that has continued to evolve alongside automobiles since its establishment in 1965. Under the philosophy 'Inspiring "movement", creating smiles for the future', they not only contribute to the evolution of real mobility but also provide all kinds of 'mobility' experiences that move people's 'hearts' worldwide. Furthermore, they are challenging various technological developments such as vehicle electrification and energy-related businesses.
Aisin Corporation Corporate Website: https://www.aisin.com/jp/
Hydraid Website: https://www.hydraid.jp/hair/
* 'Hydraid' is a registered trademark of Aisin.
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