The beauty brand 'ReFa' of MTG Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; President: Tsuyoshi Matsushita) will add three colors: M Pink, M Mint Green, and M Purple to two items as the second phase of the new project 'ReFa BEAUTY SHOWCASE'.
This color line is planned to be continuously rolled out in future product developments, further expanding the expression of beauty proposed by ReFa.
Product Name: ReFa Aira WITH Price: 3,630 yen (tax included) Release Date: Saturday, April 25, 2026 Sales: Advance release exclusively for Club Aira at the ReFa special booth at the TWICE <THIS IS FOR> WORLD TOUR IN JAPAN MUFG STADIUM (National Stadium) starting Saturday, April 25, 2026, followed by sequential rollout in each market.
Product Name: ReFa HEART BRUSH charm Price: 11,000 yen (tax included) Release Date: Late May 2026 Sales: Exclusive Club Aira advance pre-orders accepted at the ReFa special booth at the TWICE <THIS IS FOR> WORLD TOUR IN JAPAN MUFG STADIUM (National Stadium) starting Saturday, April 25, 2026, followed by sequential rollout in each market from late May onwards.
*Please contact each store regarding availability.
About 'ReFa BEAUTY SHOWCASE'
ReFa BEAUTY SHOWCASE is a project that proposes a new beauty in hair care. From the perspective of total hair care, it proposes diverse beauty and its experiential value through various items and contents, including new products and color variations. By finding your own style while having fun, lifting your mood every time you hold it, and bringing a sense of elation every time you use it, we will create new beauty experiences that enrich daily hair care and expand the possibilities of hair care.
<'ReFa BEAUTY SHOWCASE' Special Site> https://www.refa.net/beauty_showcase/
About the 'ReFa' Brand
ReFa is a beauty brand that proposes new beauty routines to customers beyond existing boundaries under the theme of 'VITAL BEAUTY'. We will discover unseen joys of beauty that transcend time, place, and even gender, expanding possibilities.
<'ReFa' Brand Site> http://www.refa.net/
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About MTG Co., Ltd.
With 'VITAL LIFE' as its business vision, MTG develops brands, products, and services in the BEAUTY and HEALTH domains to realize a healthy, beautiful, and vibrant life for people around the world.
<MTG Corporate Site> https://www.mtg.gr.jp/
FACT BOX
- Source: PR TIMES
- Category: New Product
- Organizations: TWICE
- Products / services: ReFa Aira WITH / ReFa HEART BRUSH charm