SIXPAD for Women Holds Launch Event for New Product 'Core Hip', A New Category That Stays Close to Women's Bodies and Minds: Taking Femcare from the 'Present' to the 'Future'
MTG Co., Ltd. held a launch event for 'Core Hip', a new femcare product from SIXPAD for Women, discussing the importance of inner muscle training alongside life stage changes.
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- 📰 Published: April 23, 2026 at 18:36
- 🔍 Collected: April 23, 2026 at 10:01
- 🤖 AI Analyzed: April 24, 2026 at 04:17 (18h 15m after Collected)
MTG Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; President: Tsuyoshi Matsushita) held a launch event for the new product 'Core Hip' in the femtech category 'SIXPAD for Women', developed by the total wellness brand 'SIXPAD', on Tuesday, April 21, 2026.
At this event, through the announcement of the new product, the company conveyed a new approach to femcare from multiple angles, based on the perspective of continuously staying close to women's minds and bodies that change with age and life stages.
■ Femcare is a Theme that Closely Accompanies Life for a Long Time
Keiko Ishitani, Executive Officer and General Manager of the WELLNESS Business Division at MTG Co., Ltd., spoke about how SIXPAD for Women perceives and faces femcare within the timeline of life.
-- How should we view femcare now?
Discomfort in the body and mind that appears with age and changes in life stages is increasingly being discussed through commercials, magazines, and various information sources, and has come to be recognized as one's own physical sensation.
As a result, interest in and searches for terms like "pelvic floor muscles" have spread, and the number of people discovering the root causes of their discomfort is gradually increasing.
Under these circumstances, we believe it is necessary to advance femcare to a stage where women face their own changes and connect them to actions in their daily lives.
-- The Concept of Not Dividing the "Present" and the "Future"
What became clear through the second product, "Perinefit," was the perspective of not considering femcare separately as "dealing with current disorders" and "preparing for the future."
Taking action solely out of anxiety for the future is by no means easy. Using current realizations as a starting point, one naturally prepares for the future. We arrived at the conclusion that this continuity, which does not divide the "present" and the "future," is exactly the concept we want to cherish in femcare.
■ Keynote Speech: Female Hormones and the Mechanism of the Changing Body
Dr. Miho Takao, an obstetrician/gynecologist and gynecological sports doctor at Haru Urara Co., Ltd., gave a keynote speech from a medical perspective on women-specific concerns. At the beginning of the lecture, she used the phrase, "A woman's life is swayed by female hormones," to explain the impact of hormonal changes on the body and mind.
When hormonal balance changes with age and life stages, the way fat is deposited changes, making body shape changes like a "protruding stomach" more likely. It was shown that the background to such changes involves the condition of the "core muscles," including the pelvic floor muscles.
It was explained that these physical changes appear gradually over time, and the importance of understanding physical changes as a mechanism was shared.
■ Special Dialogue: How to Face Your Body, Seen from 25 Years of Muscle Training
A special dialogue was held by beauty journalist Mayumi Kurata. Ms. Kurata, who initially was not strongly conscious of the need for muscle training, experienced a strained back in her 40s. She spoke about how this triggered her realization that what supports youth is not appearance itself, but a body that can move.
She started muscle training with essentially "zero muscle savings," but as she continued, people around her began to point out changes, and she says she also developed a feeling of positivity through muscle training.
What Ms. Kurata values as indicators of beauty are correct posture and correct walking. It is about conditioning the body from the inner muscles, not the large muscles. She said it is important for adults to efficiently aim for "inner macho" rather than blindly working out.
It's not about how old you look, but whether you can maintain a body that aligns with your current feelings. She stated that muscle training is a lifework to be continued throughout life, and continuing it expands the options for your future self.
■ Talk Session: Never Giving Up on the Me I Love
In the talk session of the second part of the event, SIXPAD for Women Ambassador RIKACO and 'Otouna no Oshare Techo' Editor-in-Chief Mako Tachibana took the stage. Using "theory of beauty" as a starting point, they discussed how to face the body and mind that change with age.
Properly acknowledging the ailments that appear as we age and first knowing about them is the starting point of self-care.
They shared perspectives on ensuring that the period when one starts worrying about changes in appearance does not become a turning point for life itself. They also touched upon the idea that inner muscles, which are invisible muscles, support not only the body but also mental leeway and QOL (Quality of Life). They emphasized that instead of giving up due to busyness or biorhythms...
At this event, through the announcement of the new product, the company conveyed a new approach to femcare from multiple angles, based on the perspective of continuously staying close to women's minds and bodies that change with age and life stages.
■ Femcare is a Theme that Closely Accompanies Life for a Long Time
Keiko Ishitani, Executive Officer and General Manager of the WELLNESS Business Division at MTG Co., Ltd., spoke about how SIXPAD for Women perceives and faces femcare within the timeline of life.
-- How should we view femcare now?
Discomfort in the body and mind that appears with age and changes in life stages is increasingly being discussed through commercials, magazines, and various information sources, and has come to be recognized as one's own physical sensation.
As a result, interest in and searches for terms like "pelvic floor muscles" have spread, and the number of people discovering the root causes of their discomfort is gradually increasing.
Under these circumstances, we believe it is necessary to advance femcare to a stage where women face their own changes and connect them to actions in their daily lives.
-- The Concept of Not Dividing the "Present" and the "Future"
What became clear through the second product, "Perinefit," was the perspective of not considering femcare separately as "dealing with current disorders" and "preparing for the future."
Taking action solely out of anxiety for the future is by no means easy. Using current realizations as a starting point, one naturally prepares for the future. We arrived at the conclusion that this continuity, which does not divide the "present" and the "future," is exactly the concept we want to cherish in femcare.
■ Keynote Speech: Female Hormones and the Mechanism of the Changing Body
Dr. Miho Takao, an obstetrician/gynecologist and gynecological sports doctor at Haru Urara Co., Ltd., gave a keynote speech from a medical perspective on women-specific concerns. At the beginning of the lecture, she used the phrase, "A woman's life is swayed by female hormones," to explain the impact of hormonal changes on the body and mind.
When hormonal balance changes with age and life stages, the way fat is deposited changes, making body shape changes like a "protruding stomach" more likely. It was shown that the background to such changes involves the condition of the "core muscles," including the pelvic floor muscles.
It was explained that these physical changes appear gradually over time, and the importance of understanding physical changes as a mechanism was shared.
■ Special Dialogue: How to Face Your Body, Seen from 25 Years of Muscle Training
A special dialogue was held by beauty journalist Mayumi Kurata. Ms. Kurata, who initially was not strongly conscious of the need for muscle training, experienced a strained back in her 40s. She spoke about how this triggered her realization that what supports youth is not appearance itself, but a body that can move.
She started muscle training with essentially "zero muscle savings," but as she continued, people around her began to point out changes, and she says she also developed a feeling of positivity through muscle training.
What Ms. Kurata values as indicators of beauty are correct posture and correct walking. It is about conditioning the body from the inner muscles, not the large muscles. She said it is important for adults to efficiently aim for "inner macho" rather than blindly working out.
It's not about how old you look, but whether you can maintain a body that aligns with your current feelings. She stated that muscle training is a lifework to be continued throughout life, and continuing it expands the options for your future self.
■ Talk Session: Never Giving Up on the Me I Love
In the talk session of the second part of the event, SIXPAD for Women Ambassador RIKACO and 'Otouna no Oshare Techo' Editor-in-Chief Mako Tachibana took the stage. Using "theory of beauty" as a starting point, they discussed how to face the body and mind that change with age.
Properly acknowledging the ailments that appear as we age and first knowing about them is the starting point of self-care.
They shared perspectives on ensuring that the period when one starts worrying about changes in appearance does not become a turning point for life itself. They also touched upon the idea that inner muscles, which are invisible muscles, support not only the body but also mental leeway and QOL (Quality of Life). They emphasized that instead of giving up due to busyness or biorhythms...