Exceeding 100,000 Rooms* 'ReFa Rooms' Support High-Quality 'Rest Time' During Travel, Expanding Rapidly Nationwide
MTG Co., Ltd. announced that hotel rooms equipped with its beauty brand 'ReFa' products have exceeded a cumulative total of 100,000 rooms as of March 31, 2026. These 'ReFa Rooms' are expanding rapidly nationwide, providing a high-quality beauty experience that leads many guests to purchase products for their daily routines.
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- 📰 Published: April 14, 2026 at 18:00
- 🔍 Collected: April 14, 2026 at 09:31
- 🤖 AI Analyzed: April 19, 2026 at 19:32 (130h 0m after Collected)
MTG Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; President: Tsuyoshi Matsushita) announced that the number of accommodation facility rooms equipped with products from its beauty brand 'ReFa' has exceeded a cumulative total of 100,000 rooms*. Since the service began in 2021, 'ReFa Rooms' have been adopted primarily by luxury hotels and high-end inns as rooms where guests can enjoy a high-quality beauty experience even while traveling. The rollout is now expanding to urban business hotels and regional accommodations.
* 110,000 rooms (Cumulative number of rooms with ReFa products installed as of March 31, 2026)
Topics
■ Accommodation facility rooms equipped with beauty brand 'ReFa' products exceed a cumulative 100,000 rooms!
■ Growing interest in high-performance beauty items as facilities that enhance the satisfaction of the accommodation experience.
■ Beauty habits spreading from the accommodation experience to daily life - about 1 in 2.3 people purchase/acquire products after experiencing them.
Accommodation facility rooms equipped with beauty brand 'ReFa' products exceed a cumulative 100,000 rooms*
* Aggregation period: December 2021 to March 2026 * Number of hotel rooms with ReFa products installed (Company research)
In recent years, the importance of room amenities as a factor influencing the quality of the accommodation experience has been increasing. Among them, high-performance beauty amenities are valued not merely as standard amenities but as essentials that elevate 'comfort' and the 'quality of rest' while traveling. Furthermore, they are gaining attention as facilities that symbolize the values and environmental consciousness cherished by the accommodations.
Against this backdrop, rooms where guests can experience 'ReFa' beauty items, such as fine bubble showers and high-performance hair dryers that balance energy-saving performance and beauty effects, are spreading as a new accommodation experience supporting 'travel to condition the mind and body.'
Growing interest in high-performance beauty items as facilities that enhance the satisfaction of the accommodation experience
In a survey conducted among travelers nationwide (Awareness Survey on Beauty and Wellness in Travel), it was confirmed that groups with higher environmental awareness place greater importance on the ethical initiatives of accommodations, and that beauty amenities like high-performance hair dryers and showerheads tend to influence the satisfaction of the accommodation experience and the evaluation of the facility. Such evaluations are believed to contribute not only to the performance of the individual products but also to building trust in the overall initiatives and values of the accommodation facility.
'ReFa Rooms,' which balance a comfortable beauty experience with energy savings and reduced environmental impact, have been widely accepted in Japan as a differentiating factor that goes beyond mere equipment upgrades, and their introduction is accelerating.
Implementation Examples
Six Senses Kyoto
At our hotel, we have installed ReFa brand hair dryers in all rooms, which have been exceptionally well-received, especially by our overseas guests. Many guests are satisfied with their lightness, functionality, and ease of use. We feel that this has contributed to improving guest satisfaction.
HOTEL VISON
We introduced the ReFa brand with the thought that it has a high affinity with the guests of our hotel, where they can fully enjoy a retreat in harmony with the nature of Mie Prefecture, and that it would bring them joy. The 'Terrace Twin Room with ReFa' initially targeted couples and women, but now it is used by guests of a wide range of generations.
Guests' Voices | Beauty Experience in ReFa Rooms
Photographer 6151
Because it's a trip, I want to condition my body, so beauty care items are a must-have. However, I can't carry everything and want to reduce baggage as much as possible. Since I started looking for accommodations with ReFa rooms, packing has become easier because I can do my usual care even while traveling. The shower, which turns the bathroom into a mist space, provides a cool and comfortable mist for my flushed body, allowing me to spend a highly relaxing and wonderful time.
* Excerpted by our company from received reviews
Beauty habits spreading from the accommodation experience to daily life - about 1 in 2.3 people purchase/acquire products after experiencing them
Prompted by their experience at accommodation facilities, many consumers wish to incorporate the beauty experience they encountered while traveling into their daily lives. The survey confirmed that about 1 in 2.3 people who experienced high-performance beauty items during their stay purchased or acquired ReFa products afterward.
A comfortable experience while traveling leads to daily beauty habits after returning home - these behaviors indicate that the accommodation experience is not transient but influences the values and choices of consumers.
* 110,000 rooms (Cumulative number of rooms with ReFa products installed as of March 31, 2026)
Topics
■ Accommodation facility rooms equipped with beauty brand 'ReFa' products exceed a cumulative 100,000 rooms!
■ Growing interest in high-performance beauty items as facilities that enhance the satisfaction of the accommodation experience.
■ Beauty habits spreading from the accommodation experience to daily life - about 1 in 2.3 people purchase/acquire products after experiencing them.
Accommodation facility rooms equipped with beauty brand 'ReFa' products exceed a cumulative 100,000 rooms*
* Aggregation period: December 2021 to March 2026 * Number of hotel rooms with ReFa products installed (Company research)
In recent years, the importance of room amenities as a factor influencing the quality of the accommodation experience has been increasing. Among them, high-performance beauty amenities are valued not merely as standard amenities but as essentials that elevate 'comfort' and the 'quality of rest' while traveling. Furthermore, they are gaining attention as facilities that symbolize the values and environmental consciousness cherished by the accommodations.
Against this backdrop, rooms where guests can experience 'ReFa' beauty items, such as fine bubble showers and high-performance hair dryers that balance energy-saving performance and beauty effects, are spreading as a new accommodation experience supporting 'travel to condition the mind and body.'
Growing interest in high-performance beauty items as facilities that enhance the satisfaction of the accommodation experience
In a survey conducted among travelers nationwide (Awareness Survey on Beauty and Wellness in Travel), it was confirmed that groups with higher environmental awareness place greater importance on the ethical initiatives of accommodations, and that beauty amenities like high-performance hair dryers and showerheads tend to influence the satisfaction of the accommodation experience and the evaluation of the facility. Such evaluations are believed to contribute not only to the performance of the individual products but also to building trust in the overall initiatives and values of the accommodation facility.
'ReFa Rooms,' which balance a comfortable beauty experience with energy savings and reduced environmental impact, have been widely accepted in Japan as a differentiating factor that goes beyond mere equipment upgrades, and their introduction is accelerating.
Implementation Examples
Six Senses Kyoto
At our hotel, we have installed ReFa brand hair dryers in all rooms, which have been exceptionally well-received, especially by our overseas guests. Many guests are satisfied with their lightness, functionality, and ease of use. We feel that this has contributed to improving guest satisfaction.
HOTEL VISON
We introduced the ReFa brand with the thought that it has a high affinity with the guests of our hotel, where they can fully enjoy a retreat in harmony with the nature of Mie Prefecture, and that it would bring them joy. The 'Terrace Twin Room with ReFa' initially targeted couples and women, but now it is used by guests of a wide range of generations.
Guests' Voices | Beauty Experience in ReFa Rooms
Photographer 6151
Because it's a trip, I want to condition my body, so beauty care items are a must-have. However, I can't carry everything and want to reduce baggage as much as possible. Since I started looking for accommodations with ReFa rooms, packing has become easier because I can do my usual care even while traveling. The shower, which turns the bathroom into a mist space, provides a cool and comfortable mist for my flushed body, allowing me to spend a highly relaxing and wonderful time.
* Excerpted by our company from received reviews
Beauty habits spreading from the accommodation experience to daily life - about 1 in 2.3 people purchase/acquire products after experiencing them
Prompted by their experience at accommodation facilities, many consumers wish to incorporate the beauty experience they encountered while traveling into their daily lives. The survey confirmed that about 1 in 2.3 people who experienced high-performance beauty items during their stay purchased or acquired ReFa products afterward.
A comfortable experience while traveling leads to daily beauty habits after returning home - these behaviors indicate that the accommodation experience is not transient but influences the values and choices of consumers.