Jinenjo to Launch Seasonal 'Hiyakake' Cold Noodles on May 20! Featured: Refreshing 'Myoga Hiyakake'
Tsukemen specialist Jinenjo will release its popular seasonal 'Hiyakake' cold noodle series at all locations starting May 20, 2026. This year's highlight is the 'Myoga Hiyakake,' featuring crisp Japanese ginger, alongside 'Ajitama' and simple versions. Jinenjo, a Tabelog award-winner, continues its pursuit of authentic flavors with this summer classic.
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- 📰 Published: May 19, 2026 at 19:00
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Jinenjo, a Tsukemen (dipping noodle) specialty restaurant operated by Matsufuji Food Co., Ltd., will begin selling its popular summer-only menu 'Hiyakake' at all locations starting Wednesday, May 20, 2026.
### A Summer Tradition: Jinenjo's Hiyakake is Back
Jinenjo's Hiyakake is a perennial favorite from early to late summer, featuring a crisp, chilled soup paired with signature extra-thick noodles that boast a powerful chew. This year's top recommendation is the 'Myoga Hiyakake.' The refreshing aroma and crunchy texture of fresh Japanese ginger (myoga) perfectly complement the chilled soup and noodles, creating a dish that is hard to put down even on the hottest days.
### Product Lineup (All prices including tax)
- **Myoga Hiyakake:** [Regular] 940 yen / [Large] 1,040 yen
This summer's most recommended dish, topped with a generous portion of fresh myoga.
- **Ajitama Hiyakake:** [Regular] 940 yen / [Large] 1,040 yen
Features a soft-boiled seasoned egg that adds even more depth to the savory soup.
- **Hiyakake:** [Regular] 790 yen / [Large] 890 yen
For those who want to enjoy the pure flavor of the noodles and soup simply.
### Sales Information
- **Launch Date:** Wednesday, May 20, 2026
- **Available at:** All Jinenjo locations
### About Jinenjo
Founded in 2006 in Konosu, Saitama, under the creed 'Skill in Noodles, Soul in Soup, Sincerity for Customers,' Jinenjo established the popular style of 'Rich Soup x Extra-Thick Noodles.' The flagship Konosu store is a consecutive winner of the 'Tabelog Ramen EAST 100 Famous Shops.' While keeping its founding spirit, the brand continues to pursue higher quality and 'authentic taste.'
### Corporate Profile
- **Company Name:** Matsufuji Food Co., Ltd.
- **Location:** 7F Kosei Bldg, 2-2-5 Uchikanda, Chiyoda-ku, Tokyo
- **CEO:** Kazutoshi Warabuki
- **Founded:** April 18, 2005
- **Established:** November 2008
- **Business:** Restaurant operation and food manufacturing/sales
- **Brands:** Rokurinsha, Sharin, Tokyo Tsukemen Kurin, Junk Garage, Tanmen Tonari, Jinenjo
- **Official Website:** https://www.mtfj.co.jp/
### A Summer Tradition: Jinenjo's Hiyakake is Back
Jinenjo's Hiyakake is a perennial favorite from early to late summer, featuring a crisp, chilled soup paired with signature extra-thick noodles that boast a powerful chew. This year's top recommendation is the 'Myoga Hiyakake.' The refreshing aroma and crunchy texture of fresh Japanese ginger (myoga) perfectly complement the chilled soup and noodles, creating a dish that is hard to put down even on the hottest days.
### Product Lineup (All prices including tax)
- **Myoga Hiyakake:** [Regular] 940 yen / [Large] 1,040 yen
This summer's most recommended dish, topped with a generous portion of fresh myoga.
- **Ajitama Hiyakake:** [Regular] 940 yen / [Large] 1,040 yen
Features a soft-boiled seasoned egg that adds even more depth to the savory soup.
- **Hiyakake:** [Regular] 790 yen / [Large] 890 yen
For those who want to enjoy the pure flavor of the noodles and soup simply.
### Sales Information
- **Launch Date:** Wednesday, May 20, 2026
- **Available at:** All Jinenjo locations
### About Jinenjo
Founded in 2006 in Konosu, Saitama, under the creed 'Skill in Noodles, Soul in Soup, Sincerity for Customers,' Jinenjo established the popular style of 'Rich Soup x Extra-Thick Noodles.' The flagship Konosu store is a consecutive winner of the 'Tabelog Ramen EAST 100 Famous Shops.' While keeping its founding spirit, the brand continues to pursue higher quality and 'authentic taste.'
### Corporate Profile
- **Company Name:** Matsufuji Food Co., Ltd.
- **Location:** 7F Kosei Bldg, 2-2-5 Uchikanda, Chiyoda-ku, Tokyo
- **CEO:** Kazutoshi Warabuki
- **Founded:** April 18, 2005
- **Established:** November 2008
- **Business:** Restaurant operation and food manufacturing/sales
- **Brands:** Rokurinsha, Sharin, Tokyo Tsukemen Kurin, Junk Garage, Tanmen Tonari, Jinenjo
- **Official Website:** https://www.mtfj.co.jp/
FAQ
When can I try Jinenjo's Hiyakake?
It will be available at all Jinenjo locations starting from Wednesday, May 20, 2026.
What makes 'Myoga Hiyakake' special?
It features the refreshing aroma and crisp texture of Japanese ginger (myoga), which perfectly complements the cold soup and thick noodles.
Where is Jinenjo's flagship store located?
It is located in Konosu City, Saitama Prefecture, and is a regular winner of the 'Tabelog 100 Famous Shops' award.