【Courtyard by Marriott Hakuba】First in Hakuba Region to Acquire '4 Gyoiko Sakura' from 'Sakura Quality An ESG Practice', Japan's First ESG Certification for Accommodations
Courtyard by Marriott Hakuba has become the first accommodation in the Hakuba region to acquire the '4 Gyoiko Sakura' certification from 'Sakura Quality An ESG Practice', Japan's pioneering ESG certification for lodging facilities. The hotel's sustained commitment to sustainability, in collaboration with the local community, has been highly recognized.
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- 📰 Published: May 12, 2026 at 20:00
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4 Gyoiko Sakura Certification Logo
Courtyard by Marriott Hakuba (Location: Hakuba Village, Kitaazumi-gun, Nagano Prefecture; General Manager: Kentaro Ohira) has acquired the '4 Gyoiko Sakura' certification from 'Sakura Quality An ESG Practice', Japan's first ESG certification developed by Sakura Quality Management Co., Ltd. This marks the first acquisition by an accommodation facility in the Hakuba region, and highly recognizes the hotel's sustainability initiatives promoted in collaboration with the local community.
'Sakura Quality An ESG Practice' is a certification system that comprehensively evaluates sustainability, local contribution, environmental considerations, and the establishment of healthy relationships with employees in the tourism business. While the acquisition of certification requires initiatives that respond to the global trend of SDGs (Sustainable Development Goals), our hotel has been working in cooperation with the local community to implement the following initiatives:
* Participated in cleaning activities at Himekawa Dam and the Misorano area.
* Conducted work experience programs for children using Hakuba Village's specialty 'Hozuki' (ground cherry).
* Developed new menu items, such as Shinshu's local food 'Goheimochi', in consultation with local farmers.
* Cooperated with educational programs at local universities.
These continuous efforts have led to a high evaluation in 'Sakura Quality An ESG Practice'. Courtyard by Marriott Hakuba will continue to strive for further quality improvement and social contribution as a leader in building a sustainable future for tourism together with the local community.
■ What is Sakura Quality Green?
'Sakura Quality An ESG Practice' (commonly known as 'Sakura Quality Green') is Japan's first ESG certification developed by Sakura Quality Management Co., Ltd. The certification standards received approval from the Global Sustainable Tourism Council (GSTC), a U.S.-based international sustainable standards organization, in March 2022. The certification consists of 172 items based on GSTC's 42 criteria, and is evaluated in 5 levels after responding to a checklist and on-site inspections by investigators.
Official website: https://www.sakurastay.com/
■ About Courtyard by Marriott Hakuba
Hakuba Village, where our hotel is located, is one of Japan's leading mountain resorts, showcasing diverse seasonal expressions in the embrace of the magnificent Northern Alps. As a place where unique climate, history, and culture can be enjoyed, it attracts many Japanese and foreign visitors. We offer a variety of room types to suit diverse stay styles, including rooms with hot springs where you can experience Japanese relaxation, and rooms where you can stay with your beloved dog. In the restaurant, adorned with materials such as brick and wood, you can enjoy the chef's carefully prepared grilled dishes utilizing the blessings of Shinshu. Experience a refreshing stay at this international hotel embraced by the magnificent nature of Hakuba.
Courtyard by Marriott Hakuba (Location: Hakuba Village, Kitaazumi-gun, Nagano Prefecture; General Manager: Kentaro Ohira) has acquired the '4 Gyoiko Sakura' certification from 'Sakura Quality An ESG Practice', Japan's first ESG certification developed by Sakura Quality Management Co., Ltd. This marks the first acquisition by an accommodation facility in the Hakuba region, and highly recognizes the hotel's sustainability initiatives promoted in collaboration with the local community.
'Sakura Quality An ESG Practice' is a certification system that comprehensively evaluates sustainability, local contribution, environmental considerations, and the establishment of healthy relationships with employees in the tourism business. While the acquisition of certification requires initiatives that respond to the global trend of SDGs (Sustainable Development Goals), our hotel has been working in cooperation with the local community to implement the following initiatives:
* Participated in cleaning activities at Himekawa Dam and the Misorano area.
* Conducted work experience programs for children using Hakuba Village's specialty 'Hozuki' (ground cherry).
* Developed new menu items, such as Shinshu's local food 'Goheimochi', in consultation with local farmers.
* Cooperated with educational programs at local universities.
These continuous efforts have led to a high evaluation in 'Sakura Quality An ESG Practice'. Courtyard by Marriott Hakuba will continue to strive for further quality improvement and social contribution as a leader in building a sustainable future for tourism together with the local community.
■ What is Sakura Quality Green?
'Sakura Quality An ESG Practice' (commonly known as 'Sakura Quality Green') is Japan's first ESG certification developed by Sakura Quality Management Co., Ltd. The certification standards received approval from the Global Sustainable Tourism Council (GSTC), a U.S.-based international sustainable standards organization, in March 2022. The certification consists of 172 items based on GSTC's 42 criteria, and is evaluated in 5 levels after responding to a checklist and on-site inspections by investigators.
Official website: https://www.sakurastay.com/
■ About Courtyard by Marriott Hakuba
Hakuba Village, where our hotel is located, is one of Japan's leading mountain resorts, showcasing diverse seasonal expressions in the embrace of the magnificent Northern Alps. As a place where unique climate, history, and culture can be enjoyed, it attracts many Japanese and foreign visitors. We offer a variety of room types to suit diverse stay styles, including rooms with hot springs where you can experience Japanese relaxation, and rooms where you can stay with your beloved dog. In the restaurant, adorned with materials such as brick and wood, you can enjoy the chef's carefully prepared grilled dishes utilizing the blessings of Shinshu. Experience a refreshing stay at this international hotel embraced by the magnificent nature of Hakuba.