[Karuizawa Marriott Hotel] First in the Karuizawa Area to Obtain '4 Gyoiko Sakura' in the Japan-Origin ESG Certification for Accommodations 'Sakura Quality An ESG Practice'
Karuizawa Marriott Hotel has been awarded the '4 Gyoiko Sakura' rating in the 'Sakura Quality An ESG Practice' certification. This marks the first such achievement for an accommodation in the Karuizawa area, recognizing its community-driven sustainability efforts.
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- 📰 Published: April 1, 2026 at 22:00
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Karuizawa Marriott Hotel (Karuizawa-machi, Kitasaku-gun, Nagano Prefecture; General Manager: Kentaro Ohira) has acquired '4 Gyoiko Sakura' under the Japan-origin ESG certification 'Sakura Quality An ESG Practice', developed by Sakura Quality Management Co., Ltd. This is the first time an accommodation facility in the Karuizawa area has obtained this certification, reflecting a high evaluation of the sustainability initiatives the hotel has promoted together with the local community.
'Sakura Quality An ESG Practice' is a certification system that comprehensively evaluates sustainability, local contribution, environmental consideration, and building healthy relationships with employees in the tourism business. As initiatives aligned with the globally trending SDGs (Sustainable Development Goals) are required to obtain this certification, our hotel has collaborated with the community to implement the following initiatives:
- Efforts to reduce environmental impact, such as repurposing fallen leaves on the hotel grounds as fertilizer for fields.
- Hosting cooking classes for producers, using vegetables harvested by the hotel chef alongside the producers.
- Implementing work experience programs for local junior high school students.
- Co-hosting the experiential event 'Karuizawa Hakko (Fermentation) Fes' with Hakko Valley NAGANO* and selling the 'Hakko Retreat' accommodation plan that includes these experiences.
*An organization aiming to build the regional brand 'Fermentation and Longevity Prefecture NAGANO' by uniting fermentation food-related organizations and companies in Nagano Prefecture to share the appeal of fermentation culture domestically and internationally.
These ongoing efforts led to the high evaluation in 'Sakura Quality An ESG Practice'. Moving forward, Karuizawa Marriott Hotel will continue to aim for further quality improvement and social contribution as a bearer of sustainable tourism's future alongside the community.
■ About Sakura Quality Green
'Sakura Quality An ESG Practice' (commonly known as Sakura Quality Green) is a Japan-origin ESG certification developed by Sakura Quality Management Co., Ltd. Its certification criteria were approved by the Global Sustainable Tourism Council (GSTC), an international sustainable standards organization based in the U.S., in March 2022. The certification consists of 172 items based on the GSTC's 42 criteria and is evaluated on a 5-tier level following responses to a check sheet and an on-site inspection by an investigator.
Official website: https://www.sakurastay.com/
■ About Karuizawa Marriott Hotel
Karuizawa Marriott Hotel is a place where guests can enjoy an authentic resort life in tranquility, including seasonal nature, elegant streets, hot springs, and gourmet food. Nestled in a forest breathing with history and culture, the hotel offers gastronomy to savor the Shinshu climate through hot springs, fermentation, and cuisine.
'Sakura Quality An ESG Practice' is a certification system that comprehensively evaluates sustainability, local contribution, environmental consideration, and building healthy relationships with employees in the tourism business. As initiatives aligned with the globally trending SDGs (Sustainable Development Goals) are required to obtain this certification, our hotel has collaborated with the community to implement the following initiatives:
- Efforts to reduce environmental impact, such as repurposing fallen leaves on the hotel grounds as fertilizer for fields.
- Hosting cooking classes for producers, using vegetables harvested by the hotel chef alongside the producers.
- Implementing work experience programs for local junior high school students.
- Co-hosting the experiential event 'Karuizawa Hakko (Fermentation) Fes' with Hakko Valley NAGANO* and selling the 'Hakko Retreat' accommodation plan that includes these experiences.
*An organization aiming to build the regional brand 'Fermentation and Longevity Prefecture NAGANO' by uniting fermentation food-related organizations and companies in Nagano Prefecture to share the appeal of fermentation culture domestically and internationally.
These ongoing efforts led to the high evaluation in 'Sakura Quality An ESG Practice'. Moving forward, Karuizawa Marriott Hotel will continue to aim for further quality improvement and social contribution as a bearer of sustainable tourism's future alongside the community.
■ About Sakura Quality Green
'Sakura Quality An ESG Practice' (commonly known as Sakura Quality Green) is a Japan-origin ESG certification developed by Sakura Quality Management Co., Ltd. Its certification criteria were approved by the Global Sustainable Tourism Council (GSTC), an international sustainable standards organization based in the U.S., in March 2022. The certification consists of 172 items based on the GSTC's 42 criteria and is evaluated on a 5-tier level following responses to a check sheet and an on-site inspection by an investigator.
Official website: https://www.sakurastay.com/
■ About Karuizawa Marriott Hotel
Karuizawa Marriott Hotel is a place where guests can enjoy an authentic resort life in tranquility, including seasonal nature, elegant streets, hot springs, and gourmet food. Nestled in a forest breathing with history and culture, the hotel offers gastronomy to savor the Shinshu climate through hot springs, fermentation, and cuisine.