[New Release] Natural Swiftlet's Nest "BI-SU" Silky Bright Mist Renewed. 1.5 Times More Proprietary Ingredient "Laciel™", Reaching New Heights of Powerful Beauty.
M Style Japan is renewing its popular limited-edition summer mist lotion, "BI-SU Silky Bright Mist," from its natural swiftlet's nest brand "BI-SU," with a pre-release for members starting May 1, 2026. The renewed mist features 1.5 times the proprietary ingredient "Laciel™" to promote transparent and firm skin.
📋 Article Processing Timeline
- 📰 Published: May 2, 2026 at 01:42
- 🔍 Collected: May 1, 2026 at 17:02
- 🤖 AI Analyzed: May 1, 2026 at 17:18 (16 min after Collected)
M Style Japan Co., Ltd. (Headquarters: Chuo-ku, Fukuoka City; Representative Director: Mikiya Inatomi) is renewing its highly popular limited-edition summer item from its natural swiftlet's nest brand "BI-SU." The "BI-SU Silky Bright Mist," a mist lotion that achieves a transparent skin impression, will be pre-released exclusively for members starting May 1, 2026 (Friday).
We have continually pursued the unknown potential of swiftlet's nests while addressing the skin concerns of modern women who are exposed to harsh environments such as strong UV rays and dryness. The newly appearing "BI-SU Silky Bright Mist" has increased the amount of our proprietary ingredient "Laciel™" by 1.5 times compared to the conventional formula. It draws out the skin's natural health and leads to a clear, transparent glow that radiates from within.
■Proprietary Ingredient "Laciel™" Increased by 1.5 Times. Evolved "Powerful Beauty."
"Laciel™" is a highly concentrated extract of "sialic acid," abundantly contained in swiftlet's nests. Research has confirmed that this extract possesses approximately 257 times the antioxidant power compared to general swiftlet's nest aqueous solutions.
With this renewal, this proprietary extract has been blended at 1.5 times the previous amount. Its rich moisture penetrates*³ to every corner of the stratum corneum. It adjusts the skin's barrier function, bringing firm elasticity and fresh hydration to skin enduring a harsh summer.
■Comprehensive Brightening Care to Awaken Radiance and Lead to Clear Skin
To prevent skin roughness and maintain a healthy condition, the ingredients "allantoin" and "niacinamide" have been newly adopted. "Allantoin," which is gentle on the skin, smooths its condition, while "niacinamide" prevents dullness*¹ caused by dryness, leading to vibrant skin. Furthermore, thyme extract, saxifrage extract, and vitamin C derivatives are lavishly blended. Through a multi-faceted approach, it maintains a transparent skin impression that seems to radiate light from within, free from dullness*¹ caused by dryness.
■Dense Formula Using Rare "Damask Rose Flower Water" Instead of Purified Water
The base of the mist is not purified water, but rare "Damask Rose Flower Water" only. Without adding a single drop of water, a rich drop filled only with rose beauty ingredients envelops the skin. The moment it is applied, a luxurious and fresh scent spreads, as if standing in a rose garden before dawn. It transforms daily skincare into a blissful moment of cherishing the skin and soul.
*¹Due to dryness *³To the stratum corneum
■Product Overview
Product Name: BI-SU Silky Bright Mist
Price: 22,000 yen (tax included)
Contents: 120mL
■Sales Format
Pre-release Date: May 1, 2026 (Friday)
General Release Date: June 1, 2026 (Monday)
【Customer Center】
TEL: 0120-128-213 (Reception hours: 9:00-18:00)
【BI-SU GINZA SIX】
TEL: 03-6824-4117 (Business hours: 10:30-20:30)
〒104-0061 GINZA SIX B1F, 6-10-1 Ginza, Chuo-ku, Tokyo
【BI-SU ISETAN SALONE】
TEL: 03-4400-3827 (Business hours: 11:00-20:00)
〒107-0052 Tokyo Midtown Galleria 2F, 9-7-4 Akasaka, Minato-ku, Tokyo
【Isetan Shinjuku Store Main Building B2F Isetan Beauty Apothecary / BI-SU】
Business hours: 10:00-20:00
〒160-0022 Isetan Shinjuku Store Main Building B2F, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Official Website: https://www.bi-su.jp/
■What is BI-SU
Under the philosophy that "My beauty and health should not come at the expense of anything," we aim to create a "true brand" that harms no people, animals, or nature, rather than solely pursuing efficiency and profit. The raw material uses only rare 100% natural nests collected by representative Inatomi himself after the chicks have flown to the future. In 2017, we established the "Swiftlet's Nest Research Institute" and have scientifically elucidated its true value through various research, including two patents. Through direct store openings at GINZA SIX and ISETAN SALONE, and the development of a full lineup of inner care to skincare products lavishly blended with natural swiftlet's nest, we are challenging to create "true luxury."
We have continually pursued the unknown potential of swiftlet's nests while addressing the skin concerns of modern women who are exposed to harsh environments such as strong UV rays and dryness. The newly appearing "BI-SU Silky Bright Mist" has increased the amount of our proprietary ingredient "Laciel™" by 1.5 times compared to the conventional formula. It draws out the skin's natural health and leads to a clear, transparent glow that radiates from within.
■Proprietary Ingredient "Laciel™" Increased by 1.5 Times. Evolved "Powerful Beauty."
"Laciel™" is a highly concentrated extract of "sialic acid," abundantly contained in swiftlet's nests. Research has confirmed that this extract possesses approximately 257 times the antioxidant power compared to general swiftlet's nest aqueous solutions.
With this renewal, this proprietary extract has been blended at 1.5 times the previous amount. Its rich moisture penetrates*³ to every corner of the stratum corneum. It adjusts the skin's barrier function, bringing firm elasticity and fresh hydration to skin enduring a harsh summer.
■Comprehensive Brightening Care to Awaken Radiance and Lead to Clear Skin
To prevent skin roughness and maintain a healthy condition, the ingredients "allantoin" and "niacinamide" have been newly adopted. "Allantoin," which is gentle on the skin, smooths its condition, while "niacinamide" prevents dullness*¹ caused by dryness, leading to vibrant skin. Furthermore, thyme extract, saxifrage extract, and vitamin C derivatives are lavishly blended. Through a multi-faceted approach, it maintains a transparent skin impression that seems to radiate light from within, free from dullness*¹ caused by dryness.
■Dense Formula Using Rare "Damask Rose Flower Water" Instead of Purified Water
The base of the mist is not purified water, but rare "Damask Rose Flower Water" only. Without adding a single drop of water, a rich drop filled only with rose beauty ingredients envelops the skin. The moment it is applied, a luxurious and fresh scent spreads, as if standing in a rose garden before dawn. It transforms daily skincare into a blissful moment of cherishing the skin and soul.
*¹Due to dryness *³To the stratum corneum
■Product Overview
Product Name: BI-SU Silky Bright Mist
Price: 22,000 yen (tax included)
Contents: 120mL
■Sales Format
Pre-release Date: May 1, 2026 (Friday)
General Release Date: June 1, 2026 (Monday)
【Customer Center】
TEL: 0120-128-213 (Reception hours: 9:00-18:00)
【BI-SU GINZA SIX】
TEL: 03-6824-4117 (Business hours: 10:30-20:30)
〒104-0061 GINZA SIX B1F, 6-10-1 Ginza, Chuo-ku, Tokyo
【BI-SU ISETAN SALONE】
TEL: 03-4400-3827 (Business hours: 11:00-20:00)
〒107-0052 Tokyo Midtown Galleria 2F, 9-7-4 Akasaka, Minato-ku, Tokyo
【Isetan Shinjuku Store Main Building B2F Isetan Beauty Apothecary / BI-SU】
Business hours: 10:00-20:00
〒160-0022 Isetan Shinjuku Store Main Building B2F, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Official Website: https://www.bi-su.jp/
■What is BI-SU
Under the philosophy that "My beauty and health should not come at the expense of anything," we aim to create a "true brand" that harms no people, animals, or nature, rather than solely pursuing efficiency and profit. The raw material uses only rare 100% natural nests collected by representative Inatomi himself after the chicks have flown to the future. In 2017, we established the "Swiftlet's Nest Research Institute" and have scientifically elucidated its true value through various research, including two patents. Through direct store openings at GINZA SIX and ISETAN SALONE, and the development of a full lineup of inner care to skincare products lavishly blended with natural swiftlet's nest, we are challenging to create "true luxury."