Cosmetic Brand "A/mAke" Produced by Mei Asami of Crazy Magnet Launches Poreless Makeup Base

msh Corporation will launch "A/mAke Skin Filter Primer," a spot makeup base that creates a poreless look with a fluffy matte texture, from the cosmetic brand "A/mAke (E-Make)," produced by Mei Asami, a member of the three-person video creator group "Crazy Magnet" which has immense support from Gen Z. The launch date is July 22, 2026 (Wed).

Adsorbs excess sebum for a moisturized, smooth-yet-supple skin

"A/mAke Skin Filter Primer" contains sebum-absorbing powder*1 to adsorb excess sebum during the day, preventing shine and makeup breakdown, leading to a smooth and comfortable skin condition. Furthermore, light soft focus powder*2 blurs pores and skin unevenness, while unevenness-correcting oil wax*3 smoothly covers noticeable depressions. It evens out the skin surface for a smooth and beautiful finish.

In addition, it contains moisturizing ingredients*4 to retain essential moisture in the skin, achieving a supple feel while keeping the skin surface smooth. It finishes the skin with a moisturized, fluffy matte, smooth-yet-supple texture.

[Launch Date]

July 22 (Wed) 19:00~ Launch on msh Official Online Store

Sequential launch at Don Quijote group stores nationwide from August 3 (Mon)

Sequential launch at variety stores and drugstores nationwide from mid-September

* Launch timing may vary by store, and some stores may not carry the product.

A/mAke Skin Filter Primer

All 1 color 1,540 yen (tax included)

Pores seem to have disappeared!?

Poreless makeup base that prevents shine and makeup breakdown

〇 Sebum-absorbing powder*1 adsorbs excess sebum during the day, preventing shine and makeup creasing for smooth skin.

〇 Light soft focus powder*2 softly blurs unevenness such as pores, and unevenness-correcting oil wax*3 fills in depressions, smoothing the skin surface.

〇 Contains moisturizing ingredients*4 to achieve a supple feel while retaining skin moisture. The skin surface is smooth but not tight*, with a moisturized, smooth-yet-supple finish.

<How to Use>

After preparing your skin with skincare, take an appropriate amount on your fingertips and gently blend it in a circular motion on areas where pores or shine are a concern. After that, apply foundation, and finish with powder.

*1 Aluminum Starch Octenylsuccinate (Lubricant)

*2 (Vinyl Dimethicone/Methicone Silsesquioxane) Crosspolymer

*3 Cyclopentasiloxane, Dimethicone, Isododecane

*4 Neopentyl Glycol Diethylhexanoate (Emollient)

*5 Individual differences in usage feel.

Brand Producer Mei Asami

Formed in 2018, the youngest member of the "Crazy Magnet," a "limited-edition JK three-person video creator group" with the slogan "Youth Until Death" that is very popular with Gen Z. She has gained overwhelming popularity among teenage girls who admire her cool, laid-back personality, her sharp comments without hesitation, and her self-affirming statements, making her the "little sister" of Kuremagu.

▶Instagram :https://www.instagram.com/mei_asami_/

▶Twitter :https://twitter.com/mei_asami_

▶TikTok :https://www.tiktok.com/@mei_asami_

▶A/mAke Official Site :https://amake-official.jp/

▶A/mAke Official Instagram :https://www.instagram.com/amake.official/

▶A/mAke Official Twitter :https://twitter.com/amake_official

▶A/mAke Official LINE :https://line.me/R/ti/p/@246aqhdd