Cosmetics Brand 'A/mAke' Produced by CrazyMagnet's Mei Asami Launches 'Kira-Churu' Lip Plumper with Dazzling Large Glitter
msh Co., Ltd. announced the limited-quantity launch of the "A/mAke Glossy Lip Plumper," a new lip plumper featuring dazzling large glitter, from its cosmetics brand 'A/mAke,' produced by Mei Asami of the popular video creator trio "CrazyMagnet." The product will be available from May 13, 2026, offering a comfortable plumping sensation and a glossy, voluminous finish tailored to Gen Z trends.
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- 📰 Published: April 15, 2026 at 20:00
- 🔍 Collected: April 15, 2026 at 11:31
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msh Co., Ltd. will launch the "A/mAke Glossy Lip Plumper," a lip plumper featuring dazzling large glitter, from 'A/mAke,' a cosmetics brand produced by Mei Asami, a member of the highly popular Gen Z video creator trio "CrazyMagnet." It will be available in limited quantities starting May 13, 2026 (Wednesday).
This lip plumper offers a comfortable plumping sensation with a moderate tingling, creating a visibly voluminous look. It features a "mild plumping design" that avoids excessive stimulation, making it suitable for daily use, while instantly leading to plump, three-dimensional lips*¹. It achieves a "natural yet impactful" finish, a recent trend, and is designed to satisfy even avid lip plumper users. Combining gloss and volume, it enhances the natural beauty of the lips. It can be used alone for a trendy glossy lip look, or layered over existing lip colors to change nuances and add dimension, allowing for diverse expressions to match one's mood and occasion.
【Release Dates】
■ May 13 (Wednesday) 19:00 onwards: Available on msh official online store / msh official Qoo10 store
■ From May 15 (Friday): Sequentially available at Don Quijote stores nationwide
■ From mid-June: Sequentially available at variety stores and drugstores nationwide
*Release dates may vary by store, and some stores may not carry the product.
A/mAke Glossy Lip Plumper
All 4 colors, 1,430 yen (tax included)
Momofizz, Watermelon Fizz, Grape Fizz, Crystal Fizz
Large glitter shines
Non-painful*² Kira-Churu Lip Plumper
〇 Contains mild stimulating plumping ingredients*³ for a non-painful*² sensation, making lips look fuller and covering bothersome vertical lines.
〇 Contains shape-memory gel*⁴ to keep lips plump and smooth, minimizing the appearance of wrinkles.
〇 Multi-colored large glitter reflects light on the lips, allowing you to enjoy the sparkle itself. It can be used alone or as a topcoat to add volume and glitter.
〇 Contains moisturizing ingredients*⁵ & skin conditioning ingredients*⁶ for lip care while wearing makeup. It can be used as a lip gloss, a lipstick primer, or a moisturizing lip balm.
〇 Features a spoon-shaped silicone tip that is easy to pick up the right amount and fits the lip shape for precise application. It is also easy to wipe clean after use, ensuring hygiene.
【Color Lineup】
Momofizz
Juicy, tinted coral
Watermelon Fizz
Healthy red with golden shimmer
Grape Fizz
Beautiful plum with blue x pink glitter
Crystal Fizz
Clear, dewy blue
*1 Makeup effect
*2 Not all individuals will experience no skin irritation
*3 Vanillyl Butyl (warming ingredient), Methoxypropanediol (cooling ingredient)
*4 (Palmitic acid/Ethylhexanoic acid) Dextrin (moisturizing ingredient)
*5 Sodium Hyaluronate, Hydrolyzed Collagen
*6 Stearyl Glycyrrhetinate
Brand Producer Mei Asami
Mei Asami is the youngest beauty enthusiast member of "CrazyMagnet," a trio of video creators formed in 2018, immensely popular with Gen Z, who advocate the slogan "Youth until death." As a cool and easygoing, sister-like presence in CrazyMagnet, she has gained overwhelming popularity among teenage girls who admire her sharp, uninhibited comments and strong self-affirmation.
▶Instagram: https://www.instagram.com/mei_asami_/
▶Twitter: https://twitter.com/mei_asami_12
▶TikTok: https://www.tiktok.com/@mei_asami_
▶A/mAke Official Site: https://amake-official.jp/
▶A/mAke Official Instagram: https://www.instagram
This lip plumper offers a comfortable plumping sensation with a moderate tingling, creating a visibly voluminous look. It features a "mild plumping design" that avoids excessive stimulation, making it suitable for daily use, while instantly leading to plump, three-dimensional lips*¹. It achieves a "natural yet impactful" finish, a recent trend, and is designed to satisfy even avid lip plumper users. Combining gloss and volume, it enhances the natural beauty of the lips. It can be used alone for a trendy glossy lip look, or layered over existing lip colors to change nuances and add dimension, allowing for diverse expressions to match one's mood and occasion.
【Release Dates】
■ May 13 (Wednesday) 19:00 onwards: Available on msh official online store / msh official Qoo10 store
■ From May 15 (Friday): Sequentially available at Don Quijote stores nationwide
■ From mid-June: Sequentially available at variety stores and drugstores nationwide
*Release dates may vary by store, and some stores may not carry the product.
A/mAke Glossy Lip Plumper
All 4 colors, 1,430 yen (tax included)
Momofizz, Watermelon Fizz, Grape Fizz, Crystal Fizz
Large glitter shines
Non-painful*² Kira-Churu Lip Plumper
〇 Contains mild stimulating plumping ingredients*³ for a non-painful*² sensation, making lips look fuller and covering bothersome vertical lines.
〇 Contains shape-memory gel*⁴ to keep lips plump and smooth, minimizing the appearance of wrinkles.
〇 Multi-colored large glitter reflects light on the lips, allowing you to enjoy the sparkle itself. It can be used alone or as a topcoat to add volume and glitter.
〇 Contains moisturizing ingredients*⁵ & skin conditioning ingredients*⁶ for lip care while wearing makeup. It can be used as a lip gloss, a lipstick primer, or a moisturizing lip balm.
〇 Features a spoon-shaped silicone tip that is easy to pick up the right amount and fits the lip shape for precise application. It is also easy to wipe clean after use, ensuring hygiene.
【Color Lineup】
Momofizz
Juicy, tinted coral
Watermelon Fizz
Healthy red with golden shimmer
Grape Fizz
Beautiful plum with blue x pink glitter
Crystal Fizz
Clear, dewy blue
*1 Makeup effect
*2 Not all individuals will experience no skin irritation
*3 Vanillyl Butyl (warming ingredient), Methoxypropanediol (cooling ingredient)
*4 (Palmitic acid/Ethylhexanoic acid) Dextrin (moisturizing ingredient)
*5 Sodium Hyaluronate, Hydrolyzed Collagen
*6 Stearyl Glycyrrhetinate
Brand Producer Mei Asami
Mei Asami is the youngest beauty enthusiast member of "CrazyMagnet," a trio of video creators formed in 2018, immensely popular with Gen Z, who advocate the slogan "Youth until death." As a cool and easygoing, sister-like presence in CrazyMagnet, she has gained overwhelming popularity among teenage girls who admire her sharp, uninhibited comments and strong self-affirmation.
▶Instagram: https://www.instagram.com/mei_asami_/
▶Twitter: https://twitter.com/mei_asami_12
▶TikTok: https://www.tiktok.com/@mei_asami_
▶A/mAke Official Site: https://amake-official.jp/
▶A/mAke Official Instagram: https://www.instagram