【Turn Drying Time into "Tuning Time."】Hair Milk and Hair Oil Mist from "SUNCA" to Condition Hair with Fragrance and 6 Types of Keratin*¹

　msh Co., Ltd. will launch its first out-bath hair care products from "SUNCA," a fragrance brand that allows you to "become one with yourself," on April 7, 2026 (Tuesday). The lineup includes a rich "Hair Milk" that suppresses frizz and dryness, and a fast-drying "Oil Mist" that repairs friction damage.

　While hair drying is an essential part of daily life, it can often feel "troublesome" and "time-consuming." SUNCA focuses on this time and redefines hair drying as "time to condition both hair and mind." We offer two types of out-bath treatments, hair milk and hair oil mist, that can be chosen according to hair concerns. With our unique keratin*¹ formulation and a refreshing scent based on Kansei engineering, we propose an experience where both your hair and mind are conditioned, from the moment you touch your hair after drying to the smooth feel of your fingers.

【Sales Channels】

<Released on April 7 (Tuesday)>

msh official online store, msh official Rakuten store, msh official Qoo10 store

<Sequentially released from mid-April>

Loft, PLAZA, Ainz & Tulpe, and other variety stores nationwide

*Release dates may vary by store.

*Some stores may not carry these products.

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Contains 6 types of keratin*² designed at a "molecular level," from high to low molecular weight, to gradually approach hair from the outside to the inside. Repairs hair damaged by friction and heat, leading to a beautiful, manageable silhouette.

What is a scent that allows you to "become one with yourself"? We designed two types of fragrances that were scientifically analyzed using Kansei engineering methods. With scents that express a "mindless" state, allowing you to let go of thoughts and relax, we transform the gloomy hair drying time into a rewarding time that conditions both your hair and mind. Both are natural and pleasant scents blended with essential oils.

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【Product Overview】

Conditions frizz and dryness for manageable hair.

A rich hair milk that gently calms distortions*³, leaving hair smooth.

●Contains "Flat Control Ingredient" to suppress frizz and unruly hair.

Penetrates deep into the hair with the help of heat, repairing damage. Conditions distortions and leads to manageable hair the next morning.

Ingredients: Tostea*⁴, a 주목ed next-generation ingredient / Meadowfoam seed oil*⁵

●Contains "Kera6 Complex Ingredients*²" designed at a "molecular level."

●Contains booster ingredients*⁷ that promote the penetration*⁶ of hair repair ingredients, repairing damage.

●Contains beautiful hair care ingredients*⁸ that retain moisture and provide manageability, reducing frizz.

●A smooth finish that is moist and manageable yet light to the touch.

●Softly conditioning "Lime & Peach" scent.

A refreshing and calming scent where fresh citrus and peach intertwine with elegant florals, allowing you to refresh and gently unwind.

※Reference※

【What is the next-generation hair repair ingredient "Tostea*⁴"?】

An amino acid-like ingredient that has recently garnered attention as a next-generation ingredient. It penetrates deep into the hair using the power of heat, suppressing frizz caused by humidity and damage, and leading to smooth, silky hair.

Recommended for:

・Those concerned about stiff, coarse hair.

・Those whose hair tends to spread out.

・Those concerned about dry, brittle hair.

Friction damage, as if it never happened*⁹.

A two-layer mist of oil and beauty serum that allows fingers to glide smoothly through hair to the ends.

●Contains "Smooth Coating Ingredient" to improve finger-combing.

Oil coats the surface while moisturizing the inside of the hair. Provides a smooth, shiny finish, reduces friction with pillows, and suppresses bedhead the next morning.

Ingredients: Amino acid-derived ingredients*¹⁰ / Fucofunori extract*¹¹

●Contains "Kera6 Complex Ingredients*²" designed at a "molecular level."

●Contains booster ingredients*⁷ that promote the penetration*⁶ of hair repair ingredients, repairing damage.

●Contains beautiful hair care ingredients*⁸ that retain moisture and provide manageability, reducing frizz.

●Fast-drying type despite being an oil.

●"Palmarosa & Neroli" scent focused on sleep quality.

A refreshing and comfortable scent with a sense of openness, where crisp citrus intertwines with soft florals and herbs, allowing you to relax and enjoy a light moment.

※Reference※

【What is Fucofunori extract*¹¹?】

A seaweed extract obtained from domestically harvested funori. It is a moisturizing ingredient said to envelop the hair surface with moisture, giving it a glossy and smooth finish like an angel's halo.

Recommended for:

・Those concerned about hair damage (split ends, breakage).

・Those concerned about lack of body and bounce, or fine hair.

・Those whose hair is unmanageable due to static electricity.

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Double usage is also recommended!

Achieve your ideal finish with special care that balances manageability, shine, and finger-combing.

For "super damaged, coarse hair":

Apply hair milk to the entire hair, then boost with hair oil mist on areas of concern for damage.

For "super fluffy, spreading fine hair":

Apply hair oil mist to the entire hair, then boost with hair milk on areas where you want more manageability.

What is "SUNCA"?

　The brand name "SUNCA" is derived from "Sunka: a brief moment of leisure." In a time when it's difficult to take time to care for one's mind and body, we want SUNCA to be a brand that transforms these "brief moments of leisure" in a day into "moments of becoming one with oneself" through fragrance. Furthermore, "SUNCA" is a brand jointly developed with KANSEI Design Limited, a professional group in Kansei design that quantifies physiological changes, psychological reactions, and behavioral changes influenced by perception, and designs emotional sensory experiences based on objective indicators. Not only the fragrance but also the brand logo and product design were scientifically developed based on Kansei engineering.

*1 Hair repair ingredient

*2 (Dihydroxymethylsilylpropoxy) hydroxypropyl hydrolyzed keratin (wool), steardimonium hydroxypropyl hydrolyzed keratin (wool), hydrolyzed keratin (wool), hydrolyzed wool cuticle protein (all hair repair ingredients)

*3 Refers to the condition of hair after drying

*4 Diammonium aminoethylthiocuccinate (hair conditioning ingredient)

*5 Hair conditioning ingredient

*6 To the core of the hair

*7 Cyclohexane-1,4-dicarboxylic acid bisethoxydiglycol (hair conditioning ingredient)

*8 Hydrolyzed hydrogenated starch (hair conditioning ingredient)

*9 Coating effect

*10 Dihydroxypropylarginine HCl (hair conditioning ingredient)

*11 Hair repair ingredient