Mr. CHEESECAKE Celebrates 8th Anniversary! Unveiling Staff-Picked #OshiMisu TOP8 and Online Debut of 170,000-Unit Bestselling Bite-Sized Cheesecake
Mr. CHEESECAKE is holding an 8th-anniversary campaign, selling staff-selected popular flavors and making limited-edition products available online for the first time.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 21:00
- 🤖 AI Analyzed: June 2, 2026 at 12:57 (1479h 57m after Published)
Mr. CHEESECAKE Inc. (Headquarters: Minato-ku, Tokyo; Representative Director CCO: Koji Tamura) will hold a special event "Mr. CHEESECAKE 8th ANNIVERSARY -May happiness spread and continue-" starting from April 2026 to commemorate the 8th anniversary of the brand's birth. In this project, Mr. CHEESECAKE staff will unveil their top 8 memorable and currently recommended flavors, "#OshiMisu" (My Favorite Mr. CHEESECAKE). The flavors ranked 1st to 3rd will be available for purchase on the official online store around May. Additionally, the store-exclusive "CREAMY BAKED CHEESECAKE," a bite-sized cheesecake that has sold over 170,000 units, will make its first appearance on the official online store for a limited time. Special gift campaigns will also be held on Mr. CHEESECAKE's official Instagram and at permanent stores.
Special Website:https://mr-cheesecake.com/pages/lp-8th-anniversary
Mr. CHEESECAKE is celebrating its 8th anniversary. With the wish that happiness continues for everyone through Mr. CHEESECAKE, a special project "Mr. CHEESECAKE 8th ANNIVERSARY -May happiness spread and continue-" is being held, playing on the number "8" (hachi), which signifies prosperity and continuous happiness in Japanese culture.
As one of the projects, the top 8 "#OshiMisu" flavors chosen by Mr. CHEESECAKE staff will be unveiled. The flavors ranked 1st to 3rd will be available for purchase on the official online store around May. Additionally, the bite-sized cheesecake "CREAMY BAKED CHEESECAKE," which has sold over 170,000 units mainly at permanent stores as a new Tokyo souvenir, will make its first appearance on the official online store. Furthermore, special gift campaigns related to the number "8" will be held on Mr. CHEESECAKE's official Instagram and at permanent stores.
The special website, launched on Wednesday, April 1, 2026, features a retrospective of Mr. CHEESECAKE's history in numbers. Fans can enjoy learning about Mr. CHEESECAKE's history and little-known facts.
Mr. CHEESECAKE will continue to deliver "delicious moments" so that happiness continues for everyone. Please enjoy a happy time with Mr. CHEESECAKE.
①Mr. CHEESECAKE Staff's #OshiMisu TOP8 Revealed! TOP3 to be Sold Around May
From over 50 limited flavors created to date, Mr. CHEESECAKE staff have carefully selected their top 8 memorable and currently recommended flavors! The glorious top 3 flavors will be available for purchase on the official online store around May 2026. Please enjoy a happy moment with these unforgettable special delicacies.
◆1st Place: Mr. CHEESECAKE annou imo (Annou Imo Sweet Potato) *Sales Confirmed!
Autumn 2022 flavor. A cheesecake made with rich and sweet Annou Imo sweet potatoes. Roasted cacao beans add a savory aroma, while honey, browned butter, and cinnamon enhance the flavor, allowing you to simply enjoy the depth of the ingredients' taste.
・Staff Comment
I love sweets with a strong potato flavor, so the rich taste of "annou imo" brought me pure happiness. (Patissier)
◆2nd Place: Mr. CHEESECAKE BROWN milk *Sales Confirmed!
Valentine's Day 2023 flavor. Chocolate and mascarpone are combined with praline, made by simmering sugar into caramel, creating a gentle yet deep flavor. Enjoy the occasional texture of pearl chocolates and the exquisite balance of sweet and sour apricot with sweet milk chocolate.
・Staff Comment
I'm not usually a fan of chocolate x citrus, but this is delicious. The texture of the pearl chocolates adds a nice accent, and I can eat it all in one go. (Development Manager)
◆3rd Place: Mr. CHEESECAKE BBB (Berry Berry Berry) *Sales Confirmed!
Winter 2022 flavor. Made with three types of berries—raspberry, strawberry, and blueberry—along with compote and raspberry powder, creating a rich berry flavor. Vanilla aroma, which pairs well with berries, is added, allowing you to feel the pleasant sweetness of vanilla amidst the fresh and light acidity of the berries.
・Staff Comment
I love the classic combination of berries and cheesecake. It's also appealing to be able to taste various berries. (Store Manager)
◆4th to 8th Place
4th: Mr. CHEESECAKE Praline Pistachio (Winter 2024 & 2025 flavor)
5th: Mr. CHEESECAKE Blueberry earl grey (Early Summer 2024 flavor)
6th: Mr. CHEESECAKE Peach Earl Grey (Summer 2025 flavor)
7th: Mr. CHEESECAKE Cafe Mocha (Valentine's Day 2026 flavor)
8th: Mr. CHEESECAKE Chocolate & Cookies (Valentine's Day 2025 flavor)
*Flavors ranked 1st to 3rd will be available for purchase on the official online store around May. Details will be announced on Mr. CHEESECAKE's official website and SNS around early May.
*Not available at permanent stores or pop-up stores.
②"CREAMY BAKED CHEESECAKE" Makes Its First Online Appearance for 8 Days Only!
The store-exclusive "CREAMY BAKED CHEESECAKE," which has sold over 170,000 units, will make its first appearance on the official online store for a limited period of 8 days. Please enjoy this special taste, previously only available in stores, for a happy moment.
Sales Period: From Sunday, April 5, 2026, to Sunday, April 12, 2026, sales begin daily at 10:00 AM.
Sales Location: Official online store
*Sales will end once daily stock runs out.
*As products are delivered at room temperature, shipping fee is ¥880 (tax included) nationwide per package.
*As products are delivered at room temperature, simultaneous orders with frozen products are not possible. If you wish to purchase products with different temperature requirements, please place separate orders for frozen and room-temperature products.
◆CREAMY BAKED CHEESECAKE (6 pieces / 10 pieces)
A bite-sized cheesecake overflowing with the rich aroma of cheese. A moist and tender dough combining butter, almond powder, and honey, filled with cream cheese. Parmigiano Reggiano is kneaded into the dough and also sprinkled on top, allowing you to strongly feel the savory aroma and umami of cheese from the moment it reaches your mouth. Enjoy a bite-sized cheesecake with a moist and tender texture, pleasant umami, and fragrant cheese aroma.
Price: 6 pieces ¥2,538 (tax included) / 10 pieces ¥3,996 (tax included)
③Instagram Share Campaign: 8 Winners by Lottery!
Mr. CHEESECAKE's official Instagram will hold a gift campaign where 8 lucky winners will receive a Mr. CHEESECAKE-themed keychain. Details of the campaign will be announced later on Mr. CHEESECAKE's official Instagram, so please follow us and stay tuned!
Official Instagram: https://www.instagram.com/mr.cheesecake.tokyo/
④Permanent Store Exclusive! "Suehirogari Kuji" (Prosperity Lottery) for Lasting Happiness
At permanent stores (GINZA SIX, Gransta Tokyo, Haneda Airport), customers who purchase products during the campaign period will receive a "Suehirogari Kuji" lottery ticket, with prizes including "Sable Parmigiano," which offers a rich cheese umami and crispy texture, and special tickets usable for future purchases at permanent stores. May happiness continue to spread even further through Mr. CHEESECAKE.
◆Campaign Overview
Implementation Period: Sunday, April 5, 2026, to Tuesday, April 7, 2026
Participating Stores: GINZA SIX Store, Gransta Tokyo Store, Haneda Airport Store
Store Information: https://mr-c
FAQ
What are the main contents of Mr. CHEESECAKE's 8th-anniversary project?
It includes online sales of staff-picked TOP3 popular flavors, the online debut of the store-exclusive "CREAMY BAKED CHEESECAKE," and gift campaigns on SNS and at permanent stores.
When can I purchase "CREAMY BAKED CHEESECAKE" online?
It will be available for a limited 8-day period from Sunday, April 5, 2026, to Sunday, April 12, 2026, with sales starting daily at 10:00 AM on the official online store.
What are the #OshiMisu TOP3 flavors?
The 1st place is Mr. CHEESECAKE annou imo, 2nd is Mr. CHEESECAKE BROWN milk, and 3rd is Mr. CHEESECAKE BBB. These will be sold online around May.