經營業界最大級的入境旅遊商業媒體「訪日實驗室」及店家集客一元化平台「口碑傳媒」的 mov 公司（代表取締役：渡邊 誠、總公司：東京都澀谷區、以下稱 mov）公開了「入境旅遊資訊彙整【2026年3月後篇】」。此報告彙整了對入境旅遊對策有幫助的新聞，包含「入境旅遊的最新趨勢、數據」以及「政府、自治體、企業等的入境旅遊相關措施」。
・詳細閱覽報告（免費）
https://honichi.com/reports/202603_inbound-2/
2026年3月後半的入境旅遊話題
2026年3月後篇的報告中，涵蓋了以下新聞：
・中東情勢、觀光廳長官的看法為何？／制定觀光設施定價指南
・導入日本版ESTA（JESTA）－訪日旅客的入境前手續將義務化
・2月訪日外客數346.7萬人，較去年同月增加6.4% －韓國、台灣佔半數
・解說新、觀光立國推進基本計畫
FACT BOX · 重點整理
- 來源：PR TIMES
- 分類：調查
- 原文日期：2026年3月 / 2月
常見問題
What is the main purpose of the "Inbound Information Summary [March 2026 Post-Half]" report?
The report summarizes the latest trends and data in inbound tourism, as well as government and corporate initiatives related to inbound tourism, providing useful news for inbound strategies.
What are some of the key topics covered in the March 2026 Post-Half report?
Key topics include the Commissioner's view on the Middle East situation, the formulation of guidelines for tourist facility pricing, the upcoming mandatory pre-entry procedures for visitors (Japan-version ESTA or JESTA), February's international visitor numbers, and an explanation of the new Basic Plan for the Promotion of a Tourism-Oriented Country.
How many international visitors came to Japan in February, and which countries accounted for the largest share?
In February, Japan received 3.467 million international visitors, a 6.4% increase year-on-year. Visitors from South Korea and Taiwan together accounted for half of this total.
What is JESTA?
JESTA stands for Japan-version ESTA, which refers to a new system for mandatory pre-entry procedures for visitors to Japan, similar to the Electronic System for Travel Authorization used by the United States.
Where can I find the detailed report?
The detailed report can be viewed for free at the following link: https://honichi.com/reports/202603_inbound-2/
