Latest Review Survey: 'Large Bath' Ranks 2nd in First Cabin's Most Mentioned Features, In-Depth Analysis of Amenities Valued in Capsule Hotels

Mov Inc. (CEO: Makoto Watanabe, headquarters: Shibuya-ku, Tokyo), operator of Japan's largest inbound business media 'Hounichi Lab' and the store-centric customer acquisition platform 'Kuchikomi.com', has released its proprietary 'Review Analysis Report' based on the latest review data from its survey targets.

・View the full report (free)

https://honichi.com/reports/202606_review_hotel_firstcabin/

Survey Overview

Survey Target: 13 First Cabin locations

Data Source: Publicly available Google Maps reviews

Review Period: June 11, 2025 – June 10, 2026

Total Reviews: 888 / Foreign Language Reviews: 343

Methodology: Data analyzed using 'Kuchikomi.com (Inbound Option)', a platform designed to turn review sites into increased sales

Survey Findings

Below are key insights from the proprietary analysis.

First Cabin's Average Review Rating: ★3.89

The average rating and number of reviews per location were calculated.

The average rating over the past year was ★3.89, with an average of 68.3 reviews per location.

Review breakdown: ★5 (44.5%), ★4 (25.1%)

Most Frequently Mentioned Keywords: 'Room', 'Large Bath', 'Cleanliness'

Keyword analysis revealed the most mentioned terms: 'Room' (211 mentions), followed by 'Large Bath' (188), 'Cleanliness' (187), 'Staff' (167), and 'Station' (137).

Notably, 'Large Bath' ranked second, indicating that shared facilities such as baths are a key differentiator for First Cabin, second only to room quality. This highlights how well-equipped communal amenities are a core brand strength clearly reflected in guest reviews.

The full report includes detailed category-specific analysis. For more details, please refer to the full report.

・View the full report (free)

https://honichi.com/reports/202606_review_hotel_firstcabin/

About Kuchikomi.com: Turning Review Sites into Sales

Kuchikomi.com is a unified customer acquisition platform for businesses, designed to maximize sales from online review sites.

It supports store improvements through review analytics, increases traffic from Google Maps and other review platforms, and reduces the workload of updating store information across multiple sites. It also integrates with inbound-focused platforms, offering multilingual store information management and MEO (Map Engine Optimization) strategies for international visitors.

Used widely across industries including restaurants, retail, commercial facilities, and even in collaboration with local governments.

<Feature 1: Integration with 32 Sites>

Connect with 32 platforms including your official website and Google Maps.

Manage store information, menus, products, and posts in one place. By updating master data such as business hours and menu items, you can simultaneously update information across all connected platforms, reducing operational workload and enhancing customer acquisition.

<Feature 2: Centralized Review Management with AI Support>

AI analyzes and scores aggregated reviews and surveys, enabling quantitative analysis of customer feedback across multiple dimensions to support business decisions and store improvements. AI also assists in responding to reviews, facilitating smoother customer communication.

<Feature 3: Inbound-Ready MEO Strategies>

Kuchikomi.com allows centralized management of key inbound platforms including Google Maps, Dianping, and your official website’s store search pages. Mov, the company behind Kuchikomi.com, also operates 'Hounichi Lab', Japan’s largest inbound business media, leveraging its extensive expertise to support advanced MEO strategies.

Learn more about Kuchikomi.com

About 'Hounichi Lab': Japan’s Leading Inbound Business Media

Hounichi Lab is Japan’s largest inbound business media, delivering daily news and data on inbound tourism to marketing and tourism professionals.

It provides data on foreign visitor numbers by nationality, entry/exit routes, and regional inbound trends. Daily articles cover government policies, inbound-related subsidies, and practical know-how for inbound marketing strategies.

Learn more about Hounichi Lab

【Company Overview】

Company Name: Mov Inc. (Corporate Site)

Address: Shibuya Property Tower 10F, 1-32-12 Higashi, Shibuya-ku, Tokyo

Representative: Makoto Watanabe

Founded: September 2015

Business Activities:

Operation of 'Kuchikomi.com', a unified customer acquisition platform for stores

Operation of 'Hounichi Lab', Japan’s largest inbound business media

Operation of 'Hounichi Lab Solution Store', a request-based resource platform specialized in inbound strategies

Media Inquiries

pr@mov.am