Onward Kashiyama Adopts 'Kutikomi Com' to Strengthen Inbound Marketing for '23ku' and 'SCEARN'

mov inc. (CEO: Makoto Watanabe, Headquarters: Shibuya-ku, Tokyo) announces that its centralized store attraction platform, 'Kutikomi Com', has been adopted by Onward Kashiyama Co., Ltd. (President and CEO: Michinobu Yasumoto, Headquarters: Chuo-ku, Tokyo), operator of '23ku' and 'SCEARN'. The implementation aims to strengthen inbound marketing, specifically targeting Chinese tourists visiting Japan. Adopting Company Profile Company Name: Onward Kashiyama Co., Ltd. Representative: Michinobu Yasumoto, President and CEO Location: Onward Park Building, 3-10-5 Nihonbashi, Chuo-ku, Tokyo 103-8239 Established: March 29, 2007 Business Details: Planning, manufacturing, and sales of men's, women's, and children's clothing, as well as personal items. Website: https://www.onward.co.jp/ Expectations After Implementation The introduction of Kutikomi Com is expected to boost inbound customer traffic to street-level stores. - Increasing Chinese Tourist Visits Aiming to increase store visits from Chinese tourists through the management of official Dianping accounts and information organization on Amap (Gaode Map). - Strengthening Inbound Marketing By utilizing Map Engine Optimization (MEO) and multilingual support, the goal is to establish clear visit pathways via Google Maps for foreign tourists, thereby increasing foot traffic. Comments from Representatives Mr. Yamashita, 23ku Div., Product Strategy & Promotion Sec. We introduced 'Kutikomi Com' with the desire for more customers to experience the special space that embodies our brand's worldview as a flagship store. Through strengthened inbound marketing via multilingual support, we expect to welcome many customers from both domestic and international locations. We will continue to utilize valuable customer feedback in store operations to create more attractive stores and improve the customer experience. Mr. Ayuha, SCEARN Div., Retail Sec. For our new brand SCEARN, one of the first places customers encounter the brand is through Google Search and reviews. We feel that Kutikomi Com is a partner that visualizes this crucial touchpoint and delivers the brand's appeal more accurately. We expect it to elevate the quality of our brand operations by allowing us to grasp customer voices in real-time to improve the brand experience and make data-driven decisions. mov inc. will continue to contribute to various companies through 'Kutikomi Com'. What is 'Kutikomi Com'? Kutikomi Com is a 'centralized store attraction platform' that turns domestic and international review sites into more sales. It supports store improvements using review analysis data, increases traffic from Google Maps and review sites, and reduces the workload of updating store information across multiple platforms. Furthermore, it integrates with inbound-focused sites, supporting inbound MEO measures such as multilingual store information setup and review analysis. It is widely used across various industries, including restaurants, commercial facilities, retailers, and local governments. Integrates with 32 Sites Including Corporate Websites! Centralized Management of Store Info, Menus, Products, and Posts. Kutikomi Com allows integration with 32 domestic and international sites, including corporate websites and Google Maps. By updating master data such as business hours and menus, store information and posts across all sites can be updated simultaneously, reducing workload and aiding promotional strategies. Centralized Review Management! AI Supports Analysis and Replies. AI analyzes and scores aggregated reviews and surveys, quantitatively analyzing customer voices from various angles, which helps in management decisions and store improvements. AI also assists with review replies, realizing smooth communication with customers. Inbound Support! MEO Utilizing the Latest Info and Know-how. Kutikomi Com enables centralized management and operation of Google Maps, Dianping, other overseas sites, and corporate store search pages, which are vital for inbound marketing. Additionally, mov inc. operates 'Honichi Lab', one of the industry's largest inbound business media, utilizing its rich knowledge and know-how to support MEO strategies. Honichi Lab is a premier inbound business media outlet that daily delivers news and data regarding foreign visitors to Japan for inbound marketing professionals. [Company Profile] 'Kutikomi Com' Operating Company Company Name: mov inc. Location: Shibuya Property Tower 10F, 1-32-12 Higashi, Shibuya-ku, Tokyo Representative: Makoto Watanabe Established: September 2015 URL: http://mov.am/