[Held on 6/9] Marketing Strategies for Stores in the AI Search Era: A Thorough Explanation of Google Maps and GBP Usage with Real Examples!

mov Inc. (President: Makoto Watanabe, Headquarters: Shibuya-ku, Tokyo), which operates the industry's largest inbound business media "Hounichi Lab" and the store customer acquisition integration platform "Kuchikomi-com," will hold an online seminar for store operators on Tuesday, June 9, from 15:00 to 16:00. Participation is free. As a sequel to the previous seminar "In the AI Era, What Makes a 'Chosen Store' Different?", this seminar will explain the marketing strategies that store operators should consider in the AI search era. As the way stores are found and chosen changes due to the evolution of Google Maps and AI search, we will convey the concept of information dissemination based on user goals and attributes, along with industry-specific examples. Apply for the free seminar Seminar Highlights - Learn how to prepare for AI search - Learn how to utilize Google Maps and Google Business Profile - Learn how to think about measures for each industry, such as restaurants, accommodation facilities, and local governments Seminar Content The Concept of "Search" You Need to Know in the AI Search Era - Latest Google trends - Impact of enhanced personalization - How stores are being found and chosen, which is changing with AI search Practical Countermeasure Methods for Store Marketing - How to effectively collect and utilize reviews - How to use Google Business Profile and Google Maps - What is information design to be recognized by AI? AI Measures for Each Industry - AI search trends that differ by industry - Measures for different industries such as restaurants, accommodation facilities, and local governments *Content is subject to change. Apply for the free seminar Speakers Takuya Nagayama Advisor for Kuchikomi-com & Hounichi Lab / Google Business Profile Diamond Product Expert He has extensive experience in local business consulting and store management, working in retail, restaurant, accommodation, and tourism industries from both digital and analog perspectives. He has numerous seminar and lecture achievements, mainly for local governments and regional organizations in each prefecture. President of Unit-T Inc. Expert for promoting regional inbound tourism by the Japan Tourism Agency. Google Business Profile Diamond Product Expert. Google Maps & Google Ads Product Expert. Tourism Hospitality Advisor for the Tokyo Convention & Visitors Bureau. Tourism Advisor for the Kyoto Prefecture Tourism Federation. Technical Advisor for Kuchikomi-com & Advisor for Hounichi Lab. Taisei Yoshida General Manager of Marketing Department, mov Inc. Joined a publishing distributor as a new graduate. After serving as an MD, he was in charge of budget/performance management and strategy formulation/promotion. In 2019, he joined a human resources company in the healthcare field, working on market analysis, KPI design and improvement, and mid-term management plans and budget/performance management. After working at an advertising agency, he is now engaged as the General Manager of the Marketing Department at mov Inc. after launching the inside sales division. Apply for the free seminar ▼ For MEO and review strategies to become a "chosen store," choose Kuchikomi-com See Kuchikomi-com What is "Kuchikomi-com" that turns review sites into sales? Kuchikomi-com is a "unified customer attraction platform for stores" that turns domestic and international review sites into sales. It supports store improvement using review analysis data, increasing customer attraction from Google Maps and review sites, and reducing the man-hours required to update store information on multiple review sites. Furthermore, it is linked with inbound sites, supporting MEO measures for inbound customers, such as multilingual store information maintenance and review analysis. It is widely used regardless of industry, not only by restaurants, commercial facilities, and retail stores but also in collaboration with local governments. Links with 32 sites including your own website! Centrally manage store information, menus, products, and posts Kuchikomi-com can link with 32 domestic and international sites, including your own website and Google Maps. By updating store hours, menu information, etc., as master data, you can update store information and posts on each site all at once, reducing man-hours and utilizing it for customer attraction measures. Centrally manage reviews! AI supports analysis and replies AI analyzes and scores collected reviews and surveys, allowing you to quantitatively analyze customer feedback, which is difficult to analyze, from various perspectives, aiding management decisions and store improvement. AI also supports replying to reviews, enabling smooth communication with customers. Also supports inbound! MEO measures utilizing the latest information and know-how Kuchikomi-com allows you to centrally manage and operate Google Maps, Dianping, other overseas sites, and your own website's store search page, which are important for inbound measures. Furthermore, mov, which provides Kuchikomi-com, operates "Hounichi Lab," the industry's largest inbound business media, and supports MEO measures by leveraging its extensive knowledge and know-how. See more details about Kuchikomi-com What is "Hounichi Lab," the industry's largest inbound business media? Hounichi Lab is the industry's largest inbound business media that delivers news and data about inbound foreign tourists daily to inbound personnel and inbound marketing personnel. It delivers various inbound-related data, such as the number of visitors to Japan by nationality, route information on entry and exit, and inbound status by prefecture, while also delivering daily news articles on "government policies and trends," "information on subsidies related to inbound," and "know-how on inbound measures." See more details about Hounichi Lab [Company Overview] Company Name: mov Inc. (Corporate Site) Location: 10F, Shibuya Property Tower, 1-32-12 Higashi, Shibuya-ku, Tokyo Representative: Makoto Watanabe Established: September 2015 Business: - Operation of the store customer acquisition integration platform "Kuchikomi-com" - Operation of the industry's largest inbound business media "Hounichi Lab" - Operation of the document request site specialized in inbound measures "Hounichi Lab Solution Store" [Contact for Press Inquiries] mov Inc. Public Relations: Niihara Email: pr@mov.am Phone: 070-9343-8235