Sunshine City Increases Interactions by Over 1.5x Through MEO Strategy Using Kutikomi Com
Sunshine City has implemented the store attraction platform 'Kutikomi Com' to unify its store information management. By utilizing AI and data analysis, the company successfully visualized user behavior on maps and increased interactions by over 1.5 times compared to pre-implementation levels.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 22:00
- 🔍 Collected: May 25, 2026 at 13:31
- 🤖 AI Analyzed: May 25, 2026 at 13:37 (5 min after Collected)
mov Inc. (CEO: Makoto Watanabe, Head office: Shibuya, Tokyo) introduces a case study on how Sunshine City (President & CEO: Hidemi Waki, Head office: Toshima, Tokyo) utilized its store attraction platform 'Kutikomi Com' for its operations and marketing strategies.
Background of Implementation
Since its opening in 1978, Sunshine City has delivered unique experiences to over 30 million visitors annually and will celebrate its 50th anniversary in 2028.
At the time, operations for Google Business Profile (GBP) were limited to updating business hours. Managing information across multiple platforms individually was considered unrealistic.
The deciding factor for choosing 'Kutikomi Com' was the feeling that the partner would not only provide a tool but also design and accompany the client in achieving results.
Comments from Staff
Tsuyoshi Kurihara, Expert, Communication Department
'Since we started using Kutikomi Com, I have re-realized how many people find Sunshine City through maps. We can now see user behavior on maps in numbers and confirm what they are reacting to. The increase in opportunities to be found on maps acts as an effective entry point for visitors.'
Hirotaka Tamashima, Sub-leader, Communication Department
'The number of branded searches has grown, and display opportunities for specific keywords like "Ikebukuro children" or "Ikebukuro family" have increased. Interactions have increased by over 1.5 times compared to before implementation, and the previous frustration of not seeing the effects of measures has been resolved. This result is thanks to the concrete advice from our customer success team.'
Details can be found in the interview article:
→ https://kutikomi.com/case/commercialfacility/sunshinecity/
Background of Implementation
Since its opening in 1978, Sunshine City has delivered unique experiences to over 30 million visitors annually and will celebrate its 50th anniversary in 2028.
At the time, operations for Google Business Profile (GBP) were limited to updating business hours. Managing information across multiple platforms individually was considered unrealistic.
The deciding factor for choosing 'Kutikomi Com' was the feeling that the partner would not only provide a tool but also design and accompany the client in achieving results.
Comments from Staff
Tsuyoshi Kurihara, Expert, Communication Department
'Since we started using Kutikomi Com, I have re-realized how many people find Sunshine City through maps. We can now see user behavior on maps in numbers and confirm what they are reacting to. The increase in opportunities to be found on maps acts as an effective entry point for visitors.'
Hirotaka Tamashima, Sub-leader, Communication Department
'The number of branded searches has grown, and display opportunities for specific keywords like "Ikebukuro children" or "Ikebukuro family" have increased. Interactions have increased by over 1.5 times compared to before implementation, and the previous frustration of not seeing the effects of measures has been resolved. This result is thanks to the concrete advice from our customer success team.'
Details can be found in the interview article:
→ https://kutikomi.com/case/commercialfacility/sunshinecity/
FAQ
サンシャインシティが「口コミコム」を導入した背景は何ですか？
複数のプラットフォームに分散していた店舗情報の管理が困難だったことや、営業時間変更への対応に時間がかかっていたためです。
導入による具体的な成果は何ですか？
マップ上のインタラクション数が導入前と比べて1.5倍以上に増加し、指名検索の伸長や目的別キーワードでの表示機会拡大を実現しました。
「口コミコム」の特徴は何ですか？
国内外32サイトとの連携による店舗情報の一括管理や、口コミの分析・AIによる返信サポート機能などを提供する店舗向け集客一元化プラットフォームです。
導入の決め手は何でしたか？
ツールを提供するだけでなく、成果の出し方まで一緒に設計・伴走してくれるパートナーだと感じられたためです。
サンシャインシティの開業は何年ですか？
1978年にオープンし、2028年に開業50周年を迎えます。