mov to Hold Seminar on 'Inbound Group Customer Acquisition for Restaurants' on May 28
mov, operator of the 'Visit Japan Lab' and the 'Kutikomi Com' platform, will host an online seminar on May 28 for restaurant managers, featuring insights from a former chain restaurant manager on attracting inbound group customers.
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株式会社mov, the operator of the inbound business media 'Visit Japan Lab' and the customer acquisition platform 'Kutikomi Com', will host an online seminar on May 28th (Thu) from 12:00 to 13:00 for restaurant managers considering inbound tourism strategies. Attendance is free.
In this seminar, perspectives from a former restaurant chain manager will be used to explain the reality, concepts, and methods of inbound group customer acquisition for restaurants. Furthermore, concrete methods to leverage group customers for individual acquisition through reviews and Google Maps will be explained.
Seminar Points:
- Understand the basics of inbound group customer acquisition for restaurants.
- Learn how to connect group customers to reviews and individual acquisition strategies.
- Gain insights into actual inbound support practices in the field.
Seminar Content:
Even though individual travel has become the mainstream in recent years, the demand for group customers in restaurants remains strong. In this seminar, from the perspective of a speaker who was involved in inbound group reception at a restaurant chain, the reality of the field, concepts, and concrete methods for turning group customers into "next-level customer acquisition" will be discussed. A Q&A session will also be provided.
Speaker:
Taishi Kaneko
Manager, Planner Group, Inbound Support Division, 株式会社mov.
After experiencing roles from store manager to area manager at Colowide Co., Ltd., he was involved in establishing an inbound-specialized department in 2014, realizing the reception of over 2 million group customers in five years. Joined mov in 2023, engaged in supporting inbound reception mainly for restaurants.
In this seminar, perspectives from a former restaurant chain manager will be used to explain the reality, concepts, and methods of inbound group customer acquisition for restaurants. Furthermore, concrete methods to leverage group customers for individual acquisition through reviews and Google Maps will be explained.
Seminar Points:
- Understand the basics of inbound group customer acquisition for restaurants.
- Learn how to connect group customers to reviews and individual acquisition strategies.
- Gain insights into actual inbound support practices in the field.
Seminar Content:
Even though individual travel has become the mainstream in recent years, the demand for group customers in restaurants remains strong. In this seminar, from the perspective of a speaker who was involved in inbound group reception at a restaurant chain, the reality of the field, concepts, and concrete methods for turning group customers into "next-level customer acquisition" will be discussed. A Q&A session will also be provided.
Speaker:
Taishi Kaneko
Manager, Planner Group, Inbound Support Division, 株式会社mov.
After experiencing roles from store manager to area manager at Colowide Co., Ltd., he was involved in establishing an inbound-specialized department in 2014, realizing the reception of over 2 million group customers in five years. Joined mov in 2023, engaged in supporting inbound reception mainly for restaurants.
FAQ
What are the benefits of accepting inbound group tourists at a restaurant?
It allows for large volume acquisition at once and provides opportunities to convert them into future individual customers through increased online visibility.
How can I convert group tourists into individual customers?
Optimize store information on Google Maps and review sites (MEO), and actively collect and utilize feedback/posts from group tourists.
What are the benefits of using Kutikomi Com?
It centralizes management of store info on multiple sites like Google Maps, and optimizes customer acquisition through AI-driven analysis and reply support.