mov Releases Review Analysis Report on Tokyu REI Hotels, Showing an Average Rating of 4.27 Stars

mov Inc., operator of one of Japan’s largest inbound business media platforms, Visit Japan Lab, and the store customer-attraction management platform KomiKomi, has released its proprietary review analysis report based on the latest review data. The survey covered 15 Tokyu REI Hotel locations, using publicly available Google Maps reviews as the data source. The review period was from May 12, 2025 to May 11, 2026. A total of 2,969 reviews were analyzed, including 754 foreign-language reviews. mov conducted its proprietary analysis using the inbound option of KomiKomi, a platform designed to turn review sites into stronger sales channels. The analysis found that Tokyu REI Hotels had an average review rating of 4.27 stars over the past year, with an average of 198 reviews per property. In the rating breakdown, 51.3% of reviews were 5-star reviews and 32.6% were 4-star reviews. The report also classified frequently appearing review keywords by category. The “location” category had the highest positive sentiment rate at 74.1%. In the top 20 positive keywords related to “guest rooms,” terms such as “comfort” and “cleanliness” showed particularly high positive rates, indicating that these are key points appreciated by guests. The report also examines another highly rated keyword that helps explain why Tokyu REI Hotels are chosen by customers. KomiKomi is a store customer-attraction management platform that helps turn domestic and international review sites into stronger revenue channels. It supports store improvements based on review analysis data, increases customer acquisition from Google Maps and review sites, and reduces the workload required to update store information across multiple review platforms. The platform also integrates with inbound-focused sites, supporting multilingual store information management and review analysis for inbound MEO measures. KomiKomi connects with 32 domestic and international sites, including company websites and Google Maps, allowing businesses to centrally manage store information, menus, products, and posts. Its AI analyzes and scores aggregated reviews and surveys, helping businesses quantify customer feedback from multiple perspectives for management decisions and store improvements. AI also supports review replies to enable smoother customer communication. mov also operates Visit Japan Lab, one of Japan’s largest inbound business media platforms. It publishes daily news and data for inbound and visit-Japan marketing professionals, including visitor numbers by nationality, immigration route information, inbound trends by prefecture, government policy updates, subsidy information, and practical inbound marketing know-how. mov Inc. is based in Shibuya, Tokyo, and was established in September 2015. Its businesses include operating KomiKomi, Visit Japan Lab, and Visit Japan Lab Solution Store, a document request site specializing in inbound measures.