[May 19th] Understanding 2026 Inbound Trends and Traveler Decision-Making Processes with Latest TripAdvisor Data

mov Inc. (Representative Director: Makoto Watanabe, Headquarters: Shibuya-ku, Tokyo; hereinafter 'mov'), which operates 'Honichi Lab,' the largest inbound business media in the industry, and 'KuchiCom,' a centralized customer attraction platform for stores, will hold a free online seminar for inbound business professionals on Tuesday, May 19th, from 15:00 to 16:00. Participation is free. With the expansion of the inbound market, it has become increasingly important for businesses to accurately understand 'which markets to target' and 'what travelers look at when making choices.' This seminar will explain the decision-making process of foreign visitors to Japan, their behavioral characteristics by nationality, and changes in travel trends, based on the latest research data from TripAdvisor. We will deliver concrete perspectives for considering future inbound strategies. Register for the free seminar Seminar Highlights * Understand 2026 inbound trends from the latest TripAdvisor research * Learn about the decision-making process of foreign visitors to Japan and their behavioral characteristics by nationality * Organize perspectives for considering future inbound strategies Seminar Content Part 1: Inbound Strategies Businesses Should Adopt in 2026 (mov) We will explain the latest inbound trends. In addition to data such as the number of foreign visitors to Japan and consumption trends, we will organize the decision-making process of travelers and their behavioral characteristics by nationality to grasp the overall picture of the inbound market. * Latest trends in the number of foreign visitors to Japan and inbound consumption * Decision-making journey of foreign visitors to Japan * Differences in behavioral characteristics by nationality * Importance of reviews Part 2: 2026 TripAdvisor Inbound Report (TripAdvisor Inc.) We will explain the latest trends of foreign visitors to Japan based on survey data from 6 markets and 3,025 respondents. * Changes in travel trends * Rising interest in regional tourism and its background * Changes in information gathering and decision-making, including AI and reviews * Needs for avoiding crowds and decentralization of tourism Register for the free seminar ▼For MEO and review strategies to become a 'chosen store,' use KuchiCom Click here for service details Speakers Satomi Nakagawa Principal Client Partner, TripAdvisor After working at domestic and international travel agencies and overseas DMOs, she joined TripAdvisor, the world's largest travel review site, in 2021. Currently, as Japan's destination marketing manager, she is mainly involved in inbound projects, supporting marketing and promotion aimed at attracting travelers from overseas to various regions within Japan. Taisei Yoshida Manager, Marketing Department, mov Inc. Joined a book distribution company as a new graduate. After serving as an MD, he was responsible for budget/actual management and strategy formulation/promotion. In 2019, he joined a recruitment agency operating in the healthcare sector, engaging in market analysis, KPI design and improvement promotion, and mid-term management plans and budget/actual management. After working at an advertising agency, he currently serves as the manager of the marketing department at mov Inc., having launched inside sales. Register for the free seminar What is 'KuchiCom,' which transforms review sites into 'more' sales? KuchiCom is a 'centralized customer attraction platform for stores' that transforms domestic and international review sites into 'more' sales. It supports store improvement utilizing review analysis data, increases customer acquisition from Google Maps and review sites, and reduces the workload of updating store information on multiple review sites. Furthermore, it integrates with inbound-focused sites, supporting multi-language store information maintenance and review analysis for inbound MEO measures. It is widely used regardless of industry, including restaurants, commercial facilities, retail stores, and collaborations with local governments. Linked with 32 sites, including your own website! Centralized management of store information, menus, products, and posts KuchiCom can link with 32 domestic and international sites, including your own website and Google Maps. By updating store operating hours, menu information, etc., as master data, you can centrally update store information and post content on each site, reducing workload and utilizing it for customer attraction measures. Centralized review management! AI supports analysis and replies By having AI analyze and score aggregated reviews and surveys, difficult-to-analyze customer feedback can be quantitatively analyzed from various perspectives, aiding management decisions and store improvements. AI also supports replies to reviews, enabling smooth communication with customers. Inbound ready! MEO measures utilizing the latest information and know-how KuchiCom supports inbound MEO measures that are crucial for inbound tourism, such as Google Maps, Dianping, other overseas sites, and your own website's store search page.